{"id":8904,"date":"2014-02-13T19:01:45","date_gmt":"2014-02-13T12:01:45","guid":{"rendered":"https:\/\/kill2.mmmaq.com\/?p=8904"},"modified":"2024-05-19T06:54:45","modified_gmt":"2024-05-18T23:54:45","slug":"revlon-%e2%88%92-khoi-dau-tu-mau-son-mong","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/revlon-%e2%88%92-khoi-dau-tu-mau-son-mong\/","title":{"rendered":"Revlon \u2212 kh\u1edfi \u0111\u1ea7u t\u1eeb m\u00e0u s\u01a1n m\u00f3ng"},"content":{"rendered":"

Revlon l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m M\u1ef9 bao g\u1ed3m c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m, d\u01b0\u1ee1ng da, s\u01a1n m\u00f3ng, n\u01b0\u1edbc hoa, ch\u0103m s\u00f3c t\u00f3c, ch\u0103m s\u00f3c c\u01a1 th\u1ec3 v\u00e0 d\u1ee5ng c\u1ee5 l\u00e0m \u0111\u1eb9p. Revlon \u0111\u01b0\u1ee3c xem l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u1edbi m\u1ee9c gi\u00e1 d\u1ec5 ch\u1ea5p nh\u1eadn.<\/span><\/p>\n

 <\/p>\n

HO\u00c0N C\u1ea2NH RA \u0110\u1edcI<\/strong><\/span><\/p>\n

N\u0103m 1932, Hoa K\u1ef3 \u0111ang trong giai \u0111o\u1ea1n kh\u1ee7ng ho\u1ea3ng nh\u1ea5t trong l\u1ecbch s\u1eed kinh t\u1ebf c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc. Trong th\u1eddi k\u1ef3 \u0111\u1ea1i suy tho\u00e1i (Great Depression), hai anh em Charles v\u00e0 Joseph Revson l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb m\u00e0u son \u0111\u1ecf c\u1ee7a c\u00e1c n\u1eef di\u1ec5n vi\u00ean Hollywood \u0111\u1ec3 l\u00e0m ra n\u01b0\u1edbc s\u01a1n m\u00f3ng tay m\u00e0u \u0111\u1ecf ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u0111\u00f4i m\u00f4i g\u1ee3i c\u1ea3m \u0111\u00f3. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng n\u00e0y, hai anh em nh\u00e0 Revson ngh\u0129 ra c\u00e1ch ch\u1ebf t\u1ea1o n\u01b0\u1edbc s\u01a1n s\u1eed d\u1ee5ng c\u00e1c ch\u1ea5t t\u1ea1o m\u00e0u thay cho thu\u1ed1c nhu\u1ed9m th\u00f4ng th\u01b0\u1eddng. H\u1ecd tin r\u1eb1ng c\u1ea3i ti\u1ebfn n\u00e0y s\u1ebd l\u00e0m cho s\u01a1n m\u00f3ng gi\u1eef \u0111\u01b0\u1ee3c l\u00e2u h\u01a1n v\u00e0 cho ra nhi\u1ec1u m\u00e0u s\u1eafc \u0111a d\u1ea1ng h\u01a1n. \u0110\u1ec3 ho\u00e0n ch\u1ec9nh c\u00f4ng th\u1ee9c, h\u1ecd h\u1ee3p t\u00e1c v\u1edbi Charles Lachman, m\u1ed9t nh\u00e0 h\u00f3a h\u1ecdc \u0111\u1ecba ph\u01b0\u01a1ng. C\u1ea3 ba \u0111\u1eb7t t\u00ean c\u00f4ng ty s\u1ea3n xu\u1ea5t s\u01a1n m\u00f3ng tay c\u1ee7a m\u00ecnh l\u00e0 \u201cRevlon\u201d, d\u00f9ng h\u1ecd \u201cRevson\u201d k\u1ebft h\u1ee3p th\u00eam ch\u1eef \u201cL\u201d trong Lacman m\u00e0 th\u00e0nh. Trong th\u1eddi gian s\u00e1u n\u0103m, ba ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111\u00e3 bi\u1ebfn Revlon th\u00e0nh m\u1ed9t c\u00f4ng ty tri\u1ec7u \u0111\u00f4 ch\u1ec9 b\u1eb1ng vi\u1ec7c kinh doanh n\u01b0\u1edbc s\u01a1n m\u00f3ng tay.<\/span><\/p>\n

\n
\n
\"1800-CINDY-REVLON-1990\"<\/span><\/a><\/span><\/dt>\n
Si\u00eau m\u1eabu Cindy Crawford qu\u1ea3ng c\u00e1o cho n\u01b0\u1edbc s\u01a1n m\u00f3ng tay Revlon<\/em><\/span><\/dd>\n<\/dl>\n<\/div>\n

Trong su\u1ed1t nh\u1eefng n\u0103m 1930 v\u00e0 1940 , Revlon t\u1eeb t\u1eeb t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. H\u1ecd th\u00eam v\u00e0o d\u00f2ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c m\u00f3ng v\u1edbi c\u00e1c d\u1ee5ng c\u1ee5 l\u00e0m m\u00f3ng v\u00e0 k\u00e9o c\u1eaft m\u00f3ng. D\u00f2ng son m\u00f4i ra m\u1eaft sau \u0111\u00f3 c\u0169ng d\u1ef1a tr\u00ean c\u00f4ng th\u1ee9c s\u1eed d\u1ee5ng c\u00e1c ch\u1ea5t t\u1ea1o m\u00e0u thay cho thu\u1ed1c nhu\u1ed9m. V\u00e0o nh\u1eefng n\u0103m 1950, c\u00f4ng ty \u0111\u00e3 ti\u1ebfn xa h\u01a1n khi mua lu\u00f4n c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t d\u00f2ng s\u1ea3n ph\u1ea9m thu\u1ed1c tr\u1ecb ti\u1ec3u \u0111\u01b0\u1eddng, trang ph\u1ee5c th\u1ec3 thao… Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c vi\u1ec7c \u0111\u1ea7u t\u01b0 kh\u00f4ng li\u00ean quan \u0111\u1ebfn m\u1ef9 ph\u1ea9m \u0111\u1ec1u th\u1ea5t b\u1ea1i. Do \u0111\u00f3, Revlon b\u1eaft \u0111\u1ea7u t\u00e1i t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i, bao g\u1ed3m c\u1ea3 trang \u0111i\u1ec3m v\u00e0 ch\u0103m s\u00f3c da. \u0110\u1ebfn th\u1eadp ni\u00ean 1970, h\u1ecd b\u00e1n \u0111i nh\u1eefng d\u00f2ng h\u00e0ng kh\u00f4ng th\u00e0nh c\u00f4ng v\u00e0 cho ra m\u1eaft n\u01b0\u1edbc hoa Charlie c\u00f9ng m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da chuy\u00ean nghi\u1ec7p. K\u1ec3 t\u1eeb \u0111\u00f3, c\u00f4ng ty \u0111\u00e3 duy tr\u00ec t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p v\u00e0 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y.<\/span><\/p>\n

 <\/p>\n

NH\u1eeeNG C\u1ed8T M\u1ed0C PH\u00c1T TRI\u1ec2N
\n<\/strong><\/span><\/p>\n

Th\u1eadp ni\u00ean 1930<\/strong><\/span><\/p>\n

Revlon kh\u1edfi nghi\u1ec7p t\u1eeb vi\u1ec7c b\u00e1n n\u01b0\u1edbc s\u01a1n m\u00f3ng tay l\u00e2u tr\u00f4i cho c\u00e1c beauty salon. Sau \u0111\u00f3 c\u00f4ng ty ti\u1ebfp t\u1ee5c \u0111\u01b0a s\u1ea3n ph\u1ea9m s\u01a1n m\u00f3ng c\u1ee7a m\u00ecnh v\u00e0o b\u00e1n trong c\u00e1c trung t\u00e2m b\u00e1ch h\u00f3a t\u1ed5ng h\u1ee3p v\u00e0 m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng h\u00f3a m\u1ef9 ph\u1ea9m t\u1ea1i M\u1ef9.<\/span><\/p>\n

Th\u1eadp ni\u00ean 1940<\/strong><\/span><\/p>\n

Revlon h\u1ed7 tr\u1ee3 l\u00ednh M\u1ef9 t\u1ea1i Th\u1ebf chi\u1ebfn II b\u1eb1ng c\u00e1ch s\u1ea3n xu\u1ea5t b\u1ed9 d\u1ee5ng c\u1ee5 s\u01a1 c\u1ee9u v\u00e0 thi\u1ebft b\u1ecb \u0111\u00e1nh d\u1ea5u b\u1eb1ng thu\u1ed1c nhu\u1ed9m cho h\u1ea3i qu\u00e2n. Sau khi chi\u1ebfn tranh k\u1ebft th\u00fac, Revlon b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t c\u00e1c d\u1ee5ng c\u1ee5 l\u00e0m m\u00f3ng.<\/span><\/p>\n

Th\u1eadp ni\u00ean 1950<\/strong><\/span><\/p>\n

Sau chi\u1ebfn tranh, Revlon \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i cho s\u01a1n m\u00f3ng v\u00e0 son m\u00f4i hai l\u1ea7n m\u00f4t n\u0103m theo c\u00e1c m\u00f9a th\u1eddi trang. Revlon c\u0169ng t\u00e0i tr\u1ee3 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1. Th\u00e1ng 12\u22121955, Revlon l\u1ea7n \u0111\u1ea7u rao b\u00e1n c\u1ed5 phi\u1ebfu. V\u00e0o cu\u1ed1i n\u0103m sau, h\u00e3ng \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n New York.<\/span><\/p>\n

Th\u1eadp ni\u00ean 1960<\/strong><\/span><\/p>\n

Revlon \u0111\u00e1nh d\u1ea5u th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf khi gi\u1edbi thi\u1ec7u \u201cv\u1ebb \u0111\u1eb9p M\u1ef9\u201d t\u1edbi th\u1ebf gi\u1edbi th\u00f4ng qua c\u00e1c qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng ng\u01b0\u1eddi m\u1eabu M\u1ef9.<\/span>\u00a0<\/span><\/p>\n

\n
\n
\"Emma<\/span><\/a><\/span><\/dt>\n
Emma Stone hi\u1ec7n \u0111ang l\u00e0 g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n c\u1ee7a Revlon<\/em><\/span><\/dd>\n<\/dl>\n<\/div>\n

Th\u1eadp ni\u00ean 1970<\/strong><\/span><\/p>\n

N\u0103m 1973 ch\u1ee9ng ki\u1ebfn s\u1ef1 ra \u0111\u1eddi c\u1ee7a n\u01b0\u1edbc hoa Charlie nh\u1eafm v\u00e0o th\u1ecb tr\u01b0\u1eddng c\u00e1c ph\u1ee5 n\u1eef c\u00f4ng s\u1edf tr\u1ebb tu\u1ed5i. \u0110\u1ebfn gi\u1eefa th\u1eadp ni\u00ean 1970, n\u01b0\u1edbc hoa Charlie \u0111\u00e3 tr\u1edf th\u00e0nh n\u01b0\u1edbc hoa s\u1ed1 m\u1ed9t th\u1ebf gi\u1edbi. Doanh s\u1ed1 c\u1ee7a Revlon v\u01b0\u1ee3t m\u1ed1c 1 t\u1ef7 \u0111\u00f4 la M\u1ef9 trong n\u0103m 1977.<\/span><\/p>\n

Th\u1eadp ni\u00ean 1980<\/strong><\/span><\/p>\n

Th\u1eadp ni\u00ean 1980 ch\u1ee9ng ki\u1ebfn nh\u1eefng s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ed5i m\u1edbi c\u1ee7a c\u00f4ng ty. N\u0103m 1985, Revlon \u0111\u01b0\u1ee3c b\u00e1n cho m\u1ed9t c\u00f4ng ty con c\u1ee7a MacAndrews & Forbes Holdings. N\u0103m 1987 Almay gia nh\u1eadp v\u00e0o d\u00f2ng s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m c\u1ee7a Revlon.<\/span><\/p>\n

Th\u1eadp ni\u00ean 1990<\/strong><\/span><\/p>\n

V\u00e0o nh\u1eefng n\u0103m 1990, Revlon \u0111\u00e3 h\u1ed3i sinh ng\u00e0nh kinh doanh m\u1ef9 ph\u1ea9m v\u00e0 t\u0103ng c\u01b0\u1eddng vai tr\u00f2 l\u00e3nh \u0111\u1ea1o trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y. Revlon l\u1ea7n \u0111\u1ea7u ra m\u1eaft s\u1ea3n ph\u1ea9m son kh\u00f4ng tr\u00f4i m\u00e0 sau \u0111\u00f3 l\u00e0 b\u1ed9 s\u01b0u t\u1eadp ho\u00e0n ch\u1ec9nh mang t\u00ean Color Stay.<\/span><\/p>\n

Revlon tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 m\u1ed9t trong ng\u00e0nh m\u1ef9 ph\u1ea9m \u0111\u1ea1i ch\u00fang. N\u0103m 1996, Revlon m\u1ed9t l\u1ea7n n\u1eefa \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft tr\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n New York.<\/span><\/p>\n

Ng\u00e0y nay, Revlon l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m h\u1ea1ng trung m\u1ea1nh nh\u1ea5t th\u1ebf gi\u1edbi. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u00e3ng \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i h\u01a1n 100 qu\u1ed1c gia tr\u00ean kh\u1eafc c\u00e1c ch\u00e2u l\u1ee5c<\/span><\/p>\n

 <\/p>\n

CHI\u1ebeN D\u1ecaCH QU\u1ea2NG C\u00c1O<\/strong>\u00a0<\/span><\/p>\n

\n
\n
\"revlon-colorstay-whipped-creme-makeup1\"<\/span><\/a><\/span><\/dt>\n
Halle Berry trong m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o cho kem n\u1ec1n Revlon<\/em><\/span><\/dd>\n<\/dl>\n<\/div>\n

Trong su\u1ed1t th\u1eadp ni\u00ean 1950, Revlon b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 m\u1ea1nh \u1edf m\u1ea3ng qu\u1ea3ng c\u00e1o in. Qu\u1ea3ng c\u00e1o m\u00e0u nguy\u00ean trang s\u1eed d\u1ee5ng ng\u01b0\u1eddi m\u1eabu Dorian Leigh c\u1ee7a Revlon l\u00e0 m\u1ed9t trong nh\u1eefng print ads \u0111\u1ea7u ti\u00ean. Khi Revlon ti\u1ebfn ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, h\u00e3ng s\u1eed d\u1ee5ng ng\u01b0\u1eddi m\u1eabu M\u1ef9 \u0111\u1ec3 gi\u1edbi thi\u1ec7u American Look. T\u1eeb \u0111\u00f3 \u0111\u1ebfn nay c\u00f4ng ty ti\u1ebfp t\u1ee5c m\u1eddi c\u00e1c minh tinh m\u00e0n b\u1ea1c v\u00e0 si\u00eau m\u1eabu l\u00e0m g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n. M\u1ed9t trong s\u1ed1 c\u00e1c qu\u1ea3ng c\u00e1o n\u1ed5i ti\u1ebfng nh\u1ea5t l\u00e0 n\u1eef di\u1ec5n vi\u00ean Shelley Hack cho n\u01b0\u1edbc hoa Charlie th\u1eadp ni\u00ean 1970 v\u00e0 1980 v\u00e0 si\u00eau m\u1eabu Cindy Crawford cho d\u00f2ng make-up th\u1eadp ni\u00ean 1990. Hi\u1ec7n nay, Halle Berry, Olivia Wilde v\u00e0 Emma Stone \u0111ang l\u00e0 c\u00e1c \u0111\u1ea1i s\u1ee9 to\u00e0n c\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Ngu\u1ed3n: Revlon<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1eeb nh\u1eefng ph\u00e1t minh c\u1ea3i ti\u1ebfn cho n\u01b0\u1edbc s\u01a1n m\u00f3ng tay, Revlon \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t trong th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m \u0111\u1ea1i ch\u00fang m\u1ea1nh nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"author":177,"featured_media":7029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[601],"tags":[64628,72019],"acf":[],"yoast_head":"\nRevlon \u2212 kh\u1edfi \u0111\u1ea7u t\u1eeb m\u00e0u s\u01a1n m\u00f3ng | Harper's Bazaar Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"T\u1eeb nh\u1eefng ph\u00e1t minh c\u1ea3i ti\u1ebfn cho n\u01b0\u1edbc s\u01a1n m\u00f3ng tay, Revlon \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t trong th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m \u0111\u1ea1i ch\u00fang m\u1ea1nh nh\u1ea5t th\u1ebf gi\u1edbi.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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