{"id":534,"date":"2014-01-17T07:09:58","date_gmt":"2014-01-17T00:09:58","guid":{"rendered":"http:\/\/14.0.24.172\/?p=534"},"modified":"2019-08-22T06:43:02","modified_gmt":"2019-08-21T23:43:02","slug":"nhung-nguoi-thua-ke-di-san-mang-ten-estee-lauder","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/nhung-nguoi-thua-ke-di-san-mang-ten-estee-lauder\/","title":{"rendered":"NH\u1eeeNG NG\u01af\u1edcI TH\u1eeaA K\u1ebe DI S\u1ea2N MANG T\u00caN EST\u00c9E LAUDER"},"content":{"rendered":"
\"\u00a0Hai

\u00a0Hai ch\u1ecb em Jane v\u00e0 Aerin Lauder, c\u1eb7p \u0111\u00f4i c\u1ea7m quy\u1ec1n m\u1edbi nh\u1ea5t t\u1ea1i t\u1eadp \u0111o\u00e0n Est\u00e9e Lauder<\/em><\/p><\/div>\n

S\u1ee8C \u1ea2NH H\u01af\u1edeNG C\u1ee6A EST\u00c9E LAUDER<\/b><\/h2>\n

Est\u00e9e Lauder, nh\u00e3n hi\u1ec7u h\u00e0ng \u0111\u1ea7u c\u1ee7a T\u1eadp \u0111o\u00e0n Est\u00e9e Lauder, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1946.<\/p>\n

V\u0103n ph\u00f2ng c\u1ee7a Est\u00e9e Lauder c\u00f3 r\u1ea5t \u00edt thay \u0111\u1ed5i k\u1ec3 t\u1eeb n\u0103m 2004, khi b\u00e0 Est\u00e9e Lauder qua \u0111\u1eddi \u1edf tu\u1ed5i 97. Chi\u1ebfc b\u00e0n tr\u01b0\u1edbc \u0111\u00e2y b\u00e0 th\u01b0\u1eddng ng\u1ed3i \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh c\u1ea3 \u0111\u1ebf ch\u1ebf m\u1ef9 ph\u1ea9m h\u00f9ng m\u1ea1nh v\u1eabn c\u00f2n \u0111\u01b0\u1ee3c \u0111\u00e1nh s\u00e1ng b\u00f3ng. Tr\u00ean m\u1eb7t b\u00e0n g\u1ea7n chi\u1ebfc gh\u1ebf sofa m\u00e0u r\u01b0\u1ee3u champagne l\u00e0 t\u1ea5m \u1ea3nh c\u00f3 ch\u1eef k\u00fd c\u1ee7a c\u00f4ng n\u01b0\u01a1ng Grace: \u201cT\u1eb7ng Est\u00e9e Lauder v\u1edbi t\u00ecnh c\u1ea3m \u1ea5m \u00e1p v\u00e0 s\u1ef1 \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t, Grace de Monaco\u201d. C\u00e1c t\u1ea5m \u1ea3nh truy\u1ec1n t\u1ea3i m\u1ed9t cu\u1ed9c s\u1ed1ng cao qu\u00fd v\u00e0 thanh tao c\u1ee7a ch\u1ee7 nh\u00e2n: B\u00e0 Lauder ch\u1ee5p \u1ea3nh v\u1edbi n\u1eef c\u00f4ng t\u01b0\u1edbc Windsor, v\u1edbi ho\u00e0ng t\u1eed Charles v\u00e0 c\u00f4ng n\u01b0\u01a1ng Diana, v\u1edbi t\u1ed5ng th\u1ed1ng Ronald v\u00e0 Nancy Reagan v\u00e0 v\u1edbi c\u1ea3 \u0111\u1ea1i gia \u0111\u00ecnh c\u1ee7a m\u00ecnh.<\/p>\n

M\u1eb7c d\u00f9 \u0111\u00e3 m\u1ea5t t\u1eeb n\u0103m 2004 nh\u01b0ng d\u01b0\u1eddng nh\u01b0 b\u00e0 Est\u00e9e Lauder v\u1eabn c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00f4 c\u00f9ng to l\u1edbn \u0111\u1ed1i v\u1edbi c\u00f4ng ty m\u00e0 b\u00e0 \u0111\u00e3 c\u00f9ng ch\u1ed3ng th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1946. Hai th\u1ebf h\u1ec7 ti\u1ebfp sau c\u0169ng \u0111\u00e3 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n ri\u00eang, kh\u00f4ng ch\u1ec9 v\u1edbi ri\u00eang c\u00f4ng ty m\u00e0 c\u00f2n r\u1ea5t n\u1ed5i ti\u1ebfng trong \u0111\u1eddi s\u1ed1ng v\u0103n h\u00f3a v\u00e0 nh\u00e2n \u0111\u1ea1o \u1edf New York. \u0110\u1ed1i v\u1edbi gia \u0111\u00ecnh Lauder, nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp qu\u1ea3n c\u00f4ng ty, th\u00e1ch th\u1ee9c hi\u1ec7n nay c\u1ee7a h\u1ecd l\u00e0 ph\u1ea3i l\u00e0m sao c\u00e2n b\u1eb1ng gi\u00e1 tr\u1ecb di s\u1ea3n c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u1edbi c\u00e1c y\u00eau c\u1ea7u kh\u00f4ng ng\u1eebng n\u00e2ng cao c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi.<\/p>\n

\"20140314_Estee-lauder-with-customer\"<\/a>

B\u00e0 Est\u00e9e Lauder ch\u0103m s\u00f3c dung nhan cho kh\u00e1ch h\u00e0ng<\/em><\/p><\/div>\n

 <\/p>\n

NH\u1eeeNG NG\u01af\u1edcI TH\u1eeaA K\u1ebe<\/strong><\/h2>\n

Ng\u01b0\u1eddi b\u1ea3o v\u1ec7 di s\u1ea3n n\u00e0y l\u00e0 con trai c\u1ea3 c\u1ee7a b\u00e0 Est\u00e9e Lauder, Leonard A. Lauder, t\u1eebng l\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh ki\u00eam ch\u1ee7 t\u1ecbch c\u1ee7a t\u1eadp \u0111o\u00e0n. \u00d4ng b\u00e2y gi\u1edd \u0111\u00e3 80 tu\u1ed5i, ch\u1ec9 l\u00e0 ch\u1ee7 t\u1ecbch danh d\u1ef1 c\u1ee7a c\u00f4ng ty v\u00e0 c\u0169ng l\u00e0 ng\u01b0\u1eddi c\u00f3 r\u1ea5t nhi\u1ec1u quy\u1ec1n l\u1ef1c ng\u1ea7m. Em trai c\u1ee7a \u00f4ng l\u00e0 Ronald S. Lauder tuy ch\u01b0a t\u1eebng gi\u1eef ch\u1ee9c v\u1ee5 n\u00e0o qu\u00e1 cao t\u1ea1i c\u00f4ng ty nh\u01b0ng l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Clinique n\u1ed5i ti\u1ebfng tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. (\u00d4ng c\u0169ng l\u00e0 \u0111\u1ea1i s\u1ee9 M\u1ef9 \u1edf \u00c1o d\u01b0\u1edbi th\u1eddi t\u1ed5ng th\u1ed1ng Reagan v\u00e0 gi\u1eef ch\u1ee9c th\u1ecb tr\u01b0\u1edfng New York v\u00e0o n\u0103m 1989).<\/p>\n

Leonard Lauder, ng\u01b0\u1eddi m\u00e0 theo t\u1ea1p ch\u00ed Forbes \u0111\u00e3 c\u00f3 t\u00e0i s\u1ea3n r\u00f2ng l\u00ean \u0111\u1ebfn 6 t\u1ef7 \u0111\u00f4-la, th\u01b0\u1eddng nh\u1eafc nh\u1edf c\u00e1c gi\u00e1m \u0111\u1ed1c r\u1eb1ng \u0111i\u1ec1u h\u00e0nh Est\u00e9e Lauder c\u0169ng gi\u1ed1ng nh\u01b0 l\u00e1i xe \u00f4-t\u00f4. \u201cB\u1ea1n ph\u1ea3i nh\u00ecn v\u00e0o g\u01b0\u01a1ng chi\u1ebfu h\u1eadu \u0111\u1ec3 xem m\u00ecnh \u0111ang \u1edf \u0111\u00e2u, nh\u01b0ng c\u0169ng ph\u1ea3i nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc \u0111\u1ec3 bi\u1ebft m\u00ecnh ph\u1ea3i \u0111i \u0111\u00e2u\u201d.<\/p>\n

\"20140314-estee-lauder-family\"<\/a>

\u0110\u1ea1i gia \u0111\u00ecnh Lauder<\/em><\/p><\/div>\n

Con trai c\u1ee7a Leonard l\u00e0 William P. Lauder \u0111\u1ea3m \u0111\u01b0\u01a1ng c\u01b0\u01a1ng v\u1ecb C.E.O c\u1ee7a c\u00f4ng ty t\u1eeb 2004 \u0111\u1ebfn 2009 r\u1ed3i chuy\u1ec3n sang \u0111\u1ea3m \u0111\u01b0\u01a1ng vai tr\u00f2 ch\u1ee7 t\u1ecbch \u0111i\u1ec1u h\u00e0nh. C\u00f4ng ty hi\u1ec7n \u0111ang d\u01b0\u1edbi s\u1ef1 qu\u1ea3n l\u00fd c\u1ee7a hai ng\u01b0\u1eddi con g\u00e1i Ronald Lauder l\u00e0 Aerin (43 tu\u1ed5i) v\u00e0 Jane (40 tu\u1ed5i).<\/p>\n

N\u0103m 2009, \u00f4ng Fabrizio Freda, m\u1ed9t ng\u01b0\u1eddi \u00dd vui t\u00ednh, \u0111\u00e3 xu\u1ea5t hi\u1ec7n v\u00e0 gi\u00fap William Lauder ti\u1ebfn \u0111\u1ebfn con \u0111\u01b0\u1eddng th\u00e0nh c\u00f4ng.\u00a0N\u1ebfu ch\u1ec9 \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean b\u1ea3n s\u01a1 y\u1ebfu l\u00fd l\u1ecbch c\u1ee7a ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng 56 tu\u1ed5i n\u00e0y, c\u00f3 v\u1ebb nh\u01b0 \u00f4ng l\u00e0 m\u1ed9t \u201ck\u1ebb ngo\u1ea1i \u0111\u1ea1o\u201d trong th\u1ebf gi\u1edbi m\u1ef9 ph\u1ea9m cao c\u1ea5p ki\u00eau k\u1ef3 n\u00e0y. Fabrizio Freda \u0111\u00e3 x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p \u1edf Procter & Gamble, th\u1ea5y tr\u01b0\u1edbc nh\u1eefng ti\u1ec1m n\u0103ng kinh doanh s\u1ea3n ph\u1ea9m \u0111\u1ed3 \u0103n nhanh nh\u01b0 khoai lang r\u00e1n Pringles. T\u1eadp \u0111o\u00e0n Est\u00e9e Lauder tin r\u1eb1ng \u0111i\u1ec1u m\u00e0 h\u1ecd c\u1ea7n l\u00fac n\u00e0y l\u00e0 m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. V\u00e0 Freda l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn s\u00e1ng su\u1ed1t.<\/p>\n

T\u1ef0 C\u1ea0NH TRANH \u0110\u1ec2 PH\u00c1T TRI\u1ec2N<\/b><\/h2>\n

Nh\u1eefng n\u0103m 1960, khi c\u00f4ng ty ch\u1ec9 c\u00f3 d\u00f2ng s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m Est\u00e9e Lauder, Leonard A. Lauder \u0111\u00e3 nh\u00ecn tr\u01b0\u1edbc \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i gia t\u0103ng th\u1ecb ph\u1ea7n n\u1ebfu ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ee9 hai. N\u0103m 1968, c\u00f4ng ty c\u1ed9ng t\u00e1c v\u1edbi m\u1ed9t ti\u1ebfn s\u1ef9 da li\u1ec5u Norman Orentreich \u0111\u1ec3 cho ra \u0111\u1eddi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da Clinique. Tham v\u1ecdng c\u1ee7a \u00f4ng Lauder l\u00e0 bi\u1ebfn Clinique th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh ch\u00ednh c\u1ee7a Est\u00e9e Lauder.<\/p>\n

Theo th\u1ed1ng k\u00ea c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng NPD Group, Clinique l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m ch\u0103m s\u00f3c da b\u00e1n ch\u1ea1y nh\u1ea5t t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a c\u1ee7a M\u1ef9 v\u00e0o n\u0103m 2010, Est\u00e9e Lauder \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 hai.<\/p>\n

C\u0169ng theo c\u00f4ng ty n\u00e0y, n\u0103m 2010, M.A.C (\u0111\u01b0\u1ee3c C\u00f4ng ty Est\u00e9e Lauder mua l\u1ea1i v\u00e0o nh\u1eefng n\u0103m 1990) l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m cao c\u1ea5p b\u00e1n ch\u1ea1y nh\u1ea5t, sau \u0111\u00f3 \u0111\u1ebfn Clinique.<\/p>\n

Hi\u1ec7n c\u00e1c th\u00e0nh vi\u00ean nh\u00e0 Lauder v\u1eabn n\u1eafm h\u01a1n 85% quy\u1ec1n b\u1ecf phi\u1ebfu c\u1ee7a c\u00f4ng ty. Est\u00e9e Lauder \u0111\u1ea1t doanh thu 10,2 t\u1ef7 \u0111\u00f4-la M\u1ef9 n\u0103m t\u00e0i ch\u00ednh 2013 v\u00e0 kinh doanh t\u1ea1i 150 n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 25 th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0 Est\u00e9e Lauder, Aramis, Clinique, Prescriptives, Origins, M\u2022A\u2022C, Bobbi Brown, Tommy Hilfiger, Donna Karan, Aveda, La Mer, Stila, Jo Malone v\u00e0 Bumble and Bumble…Nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111a d\u1ea1ng t\u1eeb m\u1ef9 ph\u1ea9m, n\u01b0\u1edbc hoa, serum, lotion… cho c\u1ea3 nam v\u00e0 n\u1eef.<\/span><\/p>\n

\"20140314_Estee-lauder\"<\/a>

Di s\u1ea3n c\u1ee7a Est\u00e9e Lauder ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh trong tay gia \u0111\u00ecnh<\/em><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng ng\u1eebng duy tr\u00ec v\u00e0 ti\u1ebfp n\u1ed1i nh\u1eefng di s\u1ea3n phong ph\u00fa c\u00f9ng v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u do b\u00e0 Est\u00e9e Lauder kh\u1edfi x\u01b0\u1edbng, Est\u00e9e Lauder ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c b\u00e0nh tr\u01b0\u1edbng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh trong tay con ch\u00e1u c\u1ee7a \u0111\u1ea1i gia \u0111\u00ecnh Lauder.<\/p>\n","protected":false},"author":4,"featured_media":10013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[601],"tags":[60299,78644,84607],"acf":[],"yoast_head":"\nNh\u1eefng ng\u01b0\u1eddi th\u1eeba k\u1ebf di s\u1ea3n mang t\u00ean Est\u00e9e Lauder | Harper's Bazaar<\/title>\n<meta name=\"description\" content=\"Th\u00e0nh l\u1eadp n\u0103m 1946, Est\u00e9e Lauder l\u00e0 nh\u00e3n hi\u1ec7u duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c ch\u0103m 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