{"id":3043819,"date":"2026-05-05T09:00:54","date_gmt":"2026-05-05T02:00:54","guid":{"rendered":"https:\/\/kill2.mmmaq.com/_res_0\/?p=3043819"},"modified":"2026-04-29T15:05:49","modified_gmt":"2026-04-29T08:05:49","slug":"patrick-aoun-ceo-cua-longines-chia-se-ve-chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/patrick-aoun-ceo-cua-longines-chia-se-ve-chien-luoc-thuong-hieu\/","title":{"rendered":"Patrick Aoun, CEO c\u1ee7a Longines chia s\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"
\"\"

\u00d4ng Patrick Aoun, CEO c\u1ee7a Longines. \u1ea2nh: David Marchon.<\/p><\/div>\n

Nh\u00e2n d\u1ecbp Longines ra m\u1eaft \u0111\u1ed3ng h\u1ed3 HydroConquest th\u1ebf h\u1ec7 m\u1edbi, Patrick Aoun \u2013 CEO c\u1ee7a Longines \u2013 \u0111\u00e3 c\u00f3 cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u00f9ng Harper\u2019s Bazaar Vi\u1ec7t Nam, h\u00e9 l\u1ed9 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00eda sau m\u1ed9t trong nh\u1eefng thi\u1ebft k\u1ebf bi\u1ec3u t\u01b0\u1ee3ng. T\u1eeb tri\u1ebft l\u00fd Elegance is an attitude<\/em> \u0111\u1ebfn c\u00e1ch Longines t\u00e1i \u0111\u1ecbnh ngh\u0129a s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa hi\u1ec7u n\u0103ng v\u00e0 tinh t\u1ebf, \u00f4ng mang \u0111\u1ebfn g\u00f3c nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u Th\u1ee5y S\u0129 th\u00edch \u1ee9ng v\u1edbi b\u1ed1i c\u1ea3nh xa x\u1ec9 \u0111ang chuy\u1ec3n m\u00ecnh.<\/p>\n

HARPER\u2019S BAZAAR:<\/strong> Th\u1ebf h\u1ec7 HydroConquest m\u1edbi c\u00f9ng c\u00e1c b\u1ed9 s\u01b0u t\u1eadp kh\u00e1c l\u00e0 giao thoa gi\u1eefa tinh t\u1ebf v\u00e0 hi\u1ec7u n\u0103ng. Nh\u1eefng thi\u1ebft k\u1ebf n\u00e0y ph\u1ea3n \u00e1nh t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a Longines nh\u01b0 th\u1ebf n\u00e0o?<\/h4>\n

PATRICK AOUN<\/strong>: HydroConquest m\u1edbi l\u00e0 tuy\u00ean ng\u00f4n cho \u0111\u1ecbnh h\u01b0\u1edbng m\u00e0 Longines \u0111ang theo \u0111u\u1ed5i: c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ph\u00e2n kh\u00fac gi\u00e1 \u0111\u1ed3ng th\u1eddi gi\u1eef v\u1eefng b\u1ea3n s\u1eafc v\u00e0 tri\u1ebft l\u00fd Elegance is an attitude<\/em> c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi t\u00f4i, \u0111i\u1ec1u c\u1ed1t l\u00f5i n\u1eb1m \u1edf vi\u1ec7c ki\u1ebfn t\u1ea1o nh\u1eefng b\u1ed9 s\u01b0u t\u1eadp v\u1eeba \u0111\u01b0\u01a1ng \u0111\u1ea1i, v\u1eeba ch\u0103m ch\u00fat \u0111\u1ebfn t\u1eebng chi ti\u1ebft, \u0111i c\u00f9ng \u0111\u00f3 l\u00e0 ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t. HydroConquest l\u00e0 hi\u1ec7n th\u00e2n tr\u1ecdn v\u1eb9n c\u1ee7a t\u1ea7m nh\u00ecn \u1ea5y: v\u01b0\u1ee3t th\u1eddi gian, thanh l\u1ecbch v\u00e0 mang d\u1ea5u \u1ea5n kh\u00f4ng th\u1ec3 nh\u1ea7m l\u1eabn c\u1ee7a Longines.<\/p>\n

\n

\u201cM\u1ed7i thi\u1ebft k\u1ebf<\/em> LONGINES
\nph\u1ea3i mang nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i
\n<\/em><\/span>c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u:<\/em> THANH L\u1ecaCH,
\nTRUY\u1ec0N TH\u1ed0NG v\u00e0<\/em> HI\u1ec6U N\u0102NG\u201d<\/span><\/p>\n

\u2013 Patrick Aoun, CEO c\u1ee7a Longines \u2013<\/h4>\n<\/blockquote>\n
\"\"

\u0110\u1ed3ng h\u1ed3 HydroConquest m\u1edbi c\u1ee7a Longines.<\/p><\/div>\n

HARPER\u2019S BAZAAR<\/strong>: C\u00e1c thi\u1ebft k\u1ebf mang d\u1ea5u \u1ea5n c\u00f4ng th\u00e1i h\u1ecdc c\u1ea3i ti\u1ebfn, th\u1ea9m m\u1ef9 \u0111\u01b0\u01a1ng \u0111\u1ea1i v\u00e0 \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb r\u00f5 n\u00e9t, HydroConquest d\u01b0\u1eddng nh\u01b0 c\u00e2n b\u1eb1ng gi\u1eefa hai ph\u00e2n kh\u00fac cao c\u1ea5p v\u00e0 t\u1ea7m trung. \u00d4ng \u0111\u1ecbnh ngh\u0129a vai tr\u00f2 c\u1ee7a Longines trong b\u1ee9c tranh \u0111\u1ed3ng h\u1ed3 xa x\u1ec9 th\u1ebf n\u00e0o?<\/h4>\n

PATRICK AOUN:<\/strong> Longines n\u1eafm gi\u1eef v\u1ecb th\u1ebf \u0111\u1ed9c \u0111\u00e1o trong ng\u00e0nh ch\u1ebf t\u00e1c \u0111\u1ed3ng h\u1ed3. Ch\u00fang t\u00f4i l\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u trong ph\u00e2n kh\u00fac c\u1ee7a m\u00ecnh, mang \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng Th\u1ee5y S\u0129, c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 nh\u1eefng thi\u1ebft k\u1ebf v\u01b0\u1ee3t th\u1eddi gian \u1edf m\u1ee9c gi\u00e1 d\u1ec5 ti\u1ebfp c\u1eadn. \u0110i\u1ec1u th\u1ef1c s\u1ef1 l\u00e0m n\u00ean kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 s\u1ef1 thanh l\u1ecbch, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ecbnh h\u00ecnh m\u1ecdi kh\u00eda c\u1ea1nh, t\u1eeb thi\u1ebft k\u1ebf, \u0111\u1ed1i t\u00e1c \u0111\u1ebfn c\u00e1ch ch\u00fang t\u00f4i k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Trong t\u01b0\u01a1ng lai, m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 ti\u1ebfp t\u1ee5c hi\u1ec7n th\u1ef1c h\u00f3a tinh th\u1ea7n thanh l\u1ecbch \u1ea5y theo c\u00e1ch v\u1eeba ph\u00f9 h\u1ee3p v\u1edbi hi\u1ec7n t\u1ea1i, v\u1eeba truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng th\u1ebf h\u1ec7 k\u1ebf ti\u1ebfp.<\/p>\n

HARPER\u2019S BAZAAR<\/strong>: \u0110\u00f4ng Nam \u00c1 l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng xa x\u1ec9 n\u0103ng \u0111\u1ed9ng nh\u1ea5t th\u1ebf gi\u1edbi. Longines nh\u00ecn nh\u1eadn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam v\u00e0 khu v\u1ef1c ASEAN ra sao? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u chinh ph\u1ee5c th\u1ebf h\u1ec7 nh\u00e0 s\u01b0u t\u1ea7m \u0111\u1ed3ng h\u1ed3 m\u1edbi?<\/h4>\n

PATRICK AOUN:<\/strong> Longines tin t\u01b0\u1edfng s\u00e2u s\u1eafc v\u00e0o ti\u1ec1m n\u0103ng c\u1ee7a khu v\u1ef1c n\u00e0y v\u00e0 s\u1ebd d\u00e0nh m\u1ecdi ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng. Ch\u00fang t\u00f4i ti\u1ebfp c\u1eadn th\u1ebf h\u1ec7 nh\u00e0 s\u01b0u t\u1ea7m m\u1edbi th\u00f4ng qua m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, \u0111\u00e1p \u1ee9ng nhi\u1ec1u th\u1ecb hi\u1ebfu kh\u00e1c nhau, t\u1eeb nh\u1eefng thi\u1ebft k\u1ebf di s\u1ea3n, \u0111\u1ed3ng h\u1ed3 trang tr\u00ed, \u0111\u1ebfn d\u00f2ng phi c\u00f4ng hay l\u1eb7n bi\u1ec3n. B\u00ean c\u1ea1nh \u0111\u00f3, Longines m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn t\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng n\u1eef ng\u00e0y c\u00e0ng l\u1edbn. Quan tr\u1ecdng h\u01a1n c\u1ea3, v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7ng c\u1ed1 c\u00e1c thi\u1ebft k\u1ebf trong ph\u00e2n kh\u00fac gi\u00e1 1.000\u20133.000 CHF (m\u1edf r\u1ed9ng \u0111\u1ebfn 5.000 CHF), ch\u00fang t\u00f4i tin r\u1eb1ng ai c\u0169ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y chi\u1ebfc \u0111\u1ed3ng h\u1ed3 Longines ho\u00e0n h\u1ea3o v\u1edbi m\u00ecnh.<\/p>\n

\"\"

\u0110\u1ed3ng h\u1ed3 HydroConquest m\u1edbi c\u1ee7a Longines.<\/p><\/div>\n

HARPER\u2019S BAZAAR<\/strong>: T\u00ednh linh ho\u1ea1t c\u1ee7a HydroConquest, t\u1eeb k\u00edch th\u01b0\u1edbc, m\u00e0u c\u1ee7a v\u00e0nh bezel \u0111\u1ebfn d\u00e2y \u0111eo, \u0111\u1eadm n\u00e9t phong c\u00e1ch s\u1ed1ng. \u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 b\u01b0\u1edbc chuy\u1ec3n h\u01b0\u1edbng nh\u1eb1m chinh ph\u1ee5c kh\u00e1ch h\u00e0ng n\u0103ng \u0111\u1ed9ng, hi\u1ec7n \u0111\u1ea1i tr\u00ean to\u00e0n c\u1ea7u?<\/h4>\n

PATRICK AOUN<\/strong>: Ch\u00fang t\u00f4i \u0111\u00e3 t\u00e1i thi\u1ebft k\u1ebf HydroConquest v\u1edbi t\u1ec9 l\u1ec7 m\u1edbi, chi ti\u1ebft tinh ch\u1ec9nh, b\u1ea3ng m\u00e0u m\u1eb7t s\u1ed1 s\u1ed1ng \u0111\u1ed9ng v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn v\u00e0nh bezel b\u1eb1ng g\u1ed1m \u0111a d\u1ea1ng. L\u1ea7n \u0111\u1ea7u ti\u00ean, d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f2n \u0111\u01b0\u1ee3c b\u1ed5 sung d\u00e2y \u0111eo l\u01b0\u1edbi Milanese v\u1eeba \u00eam \u00e1i, v\u1eeba thanh l\u1ecbch. \u1ea8n b\u00ean trong l\u00e0 b\u1ed9 m\u00e1y t\u1ef1 \u0111\u1ed9ng \u0111\u1ed9c quy\u1ec1n c\u1ee7a Longines v\u1edbi d\u00e2y t\u00f3c b\u1eb1ng silicon, mang l\u1ea1i s\u1ef1 ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed9 tin c\u1eady v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n

T\u1ef1u trung, \u0111\u00e2y l\u00e0 thi\u1ebft k\u1ebf d\u00e0nh cho l\u1ed1i s\u1ed1ng \u0111\u01b0\u01a1ng \u0111\u1ea1i: \u0111a n\u0103ng, thanh l\u1ecbch v\u00e0 \u0111\u1ee7 b\u1ec1n b\u1ec9 \u0111\u1ec3 chuy\u1ec3n m\u00ecnh t\u1eeb nh\u1eefng h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 \u0111\u1ebfn \u0111\u1eddi s\u1ed1ng th\u01b0\u1eddng nh\u1eadt. Henry Cavill, g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n cho chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 HydroConquest m\u1edbi, l\u00e0 hi\u1ec7n th\u00e2n ho\u00e0n h\u1ea3o c\u1ee7a tinh th\u1ea7n \u1ea5y.<\/p>\n

\"\"

\u0110\u1ed3ng h\u1ed3 HydroConquest m\u1edbi c\u1ee7a Longines.<\/p><\/div>\n

HARPER\u2019S BAZAAR<\/strong>: Chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 HydroConquest v\u1edbi Henry Cavill g\u1ee3i m\u1edf v\u1ec1 t\u1ef1 do, chuy\u1ec3n \u0111\u1ed9ng v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 c\u00f3 ch\u1ee7 \u0111\u00edch. Theo \u00f4ng, vi\u1ec7c k\u1ec3 chuy\u1ec7n \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong \u0111\u1ecbnh h\u00ecnh s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a Longines t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng xa x\u1ec9 m\u1edbi n\u1ed5i nh\u01b0 \u0110\u00f4ng Nam \u00c1?<\/h4>\n

PATRICK AOUN<\/strong>: M\u1ed9t c\u00e2u chuy\u1ec7n m\u1ea1nh m\u1ebd gi\u00fap Longines v\u01b0\u1ee3t l\u00ean tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m thu\u1ea7n t\u00fay. N\u00f3 cho ph\u00e9p ch\u00fang t\u00f4i truy\u1ec1n t\u1ea3i chi\u1ec1u s\u00e2u di s\u1ea3n v\u00e0 th\u1ebf gi\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 tr\u00ean to\u00e0n c\u1ea7u, bao g\u1ed3m c\u1ea3 \u0110\u00f4ng Nam \u00c1, m\u1ed9t c\u00e1ch gi\u00e0u c\u1ea3m x\u00fac v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n

\"\"

Henry Cavill, g\u01b0\u01a1ng m\u1eb7t qu\u1ea3ng b\u00e1o chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 HydroConquest.<\/p><\/div>\n

HARPER\u2019S BAZAAR<\/strong>: T\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a Longines t\u1ea1i \u0110\u00f4ng Nam \u00c1 v\u00e0 Vi\u1ec7t Nam l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a \u0111\u1ed5i m\u1edbi, t\u00ednh ti\u1ebfp c\u1eadn v\u00e0 di s\u1ea3n s\u1ebd \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai \u1ea5y ra sao?<\/h4>\n

PATRICK AOUN<\/strong>: T\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a ch\u00fang t\u00f4i l\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a Longines t\u1ea1i khu v\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 Vi\u1ec7t Nam, m\u1ed9t th\u1ecb tr\u01b0\u1eddng tr\u1ebb, n\u0103ng \u0111\u1ed9ng v\u00e0 gi\u00e0u ti\u1ec1m n\u0103ng. \u0110\u1ed5i m\u1edbi gi\u00fap c\u00e1c b\u1ed9 s\u01b0u t\u1eadp lu\u00f4n ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111\u1ea1i, t\u00ednh ti\u1ebfp c\u1eadn duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ph\u00e2n kh\u00fac, c\u00f2n di s\u1ea3n mang l\u1ea1i s\u1ef1 x\u00e1c t\u00edn v\u00e0 ni\u1ec1m tin. Ba y\u1ebfu t\u1ed1 \u1ea5y s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a Longines t\u1ea1i \u0111\u00e2y. Sau h\u01a1n 30 n\u0103m hi\u1ec7n di\u1ec7n t\u1ea1i Vi\u1ec7t Nam, ch\u00fang t\u00f4i nh\u00ecn th\u1ea5y n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc c\u00f9ng d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n r\u1ed9ng m\u1edf, v\u1edbi m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng: c\u1ee7ng c\u1ed1 v\u00e0 n\u00e2ng t\u1ea7m v\u1ecb th\u1ebf trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n
\n

\u0110\u1ecaA CH\u1ec8 MUA S\u1eaeM<\/h4>\n

TP. HCM
\n<\/strong>Longines Boutique: Hotel Grand Saigon
\n15 H\u1ed3 Hu\u1ea5n Nghi\u1ec7p, Ph\u01b0\u1eddng Sa\u0300i Go\u0300n<\/p>\n

H\u00e0 N\u1ed9i
\n<\/strong>Lotte Mall West Lake
\n272 V\u00f5 Ch\u00ed C\u00f4ng, Ph\u01b0\u1eddng T\u00e2y H\u00f4\u0300, H\u00e0 N\u1ed9i<\/p>\n

Pacific Place
\n83B L\u00fd Th\u01b0\u1eddng Ki\u1ec7t, Ph\u01b0\u1eddng C\u1eeda Nam<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TH\u1ebe GI\u1edaI \u0110\u1ed2NG H\u1ed2 LONGINES:<\/h4>\n