{"id":3041285,"date":"2026-04-20T11:00:02","date_gmt":"2026-04-20T04:00:02","guid":{"rendered":"https:\/\/kill2.mmmaq.com/_res_0\/?p=3041285"},"modified":"2026-04-20T11:07:47","modified_gmt":"2026-04-20T04:07:47","slug":"kering-kinh-doanh-quy-1-2026","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/kering-kinh-doanh-quy-1-2026\/","title":{"rendered":"Kering h\u01b0\u1edbng Gucci \u0111\u1ebfn phong c\u00e1ch quiet luxury \u0111\u1ec3 chuy\u1ec3n m\u00ecnh"},"content":{"rendered":"
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T\u1ea1i bu\u1ed5i b\u00e1o c\u00e1o t\u00e0i ch\u00ednh qu\u00fd 1\/2026, t\u1eadp \u0111o\u00e0n Kering cho bi\u1ebft n\u1ed7 l\u1ef1c c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Gucci. \u1ea2nh: ImaxTree<\/p><\/div>\n

B\u00e1o c\u00e1o kinh doanh qu\u00fd 1\/2026, t\u1eadp \u0111o\u00e0n xa x\u1ec9 ph\u1ea9m Kering cho bi\u1ebft doanh s\u1ed1 kh\u00f4ng nh\u01b0 mong \u0111\u1ee3i khi th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 ch\u1ed1t Gucci \u0111ang trong qu\u00e1 tr\u00ecnh c\u1ea3i c\u00e1ch, m\u00e0 ng\u00e0nh xa x\u1ec9 ph\u1ea9m b\u1ecb \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c v\u00ec chi\u1ebfn s\u1ef1 Trung \u0110\u00f4ng.<\/p>\n

Doanh s\u1ed1 t\u1ed5ng c\u1ee7a t\u1eadp \u0111o\u00e0n Kering trong qu\u00fd 1\/2026 gi\u1ea3m 6,2% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, \u0111\u1ea1t 3,57 t\u1ef7 Euro. Ri\u00eang doanh thu \u1edf Trung \u0110\u00f4ng xu\u1ed1ng 11%. M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1ed1t trong hai th\u00e1ng \u0111\u1ea7u n\u0103m, k\u1ec3 t\u00f9 khi chi\u1ebfn tranh n\u1ed5 ra ng\u00e0y 28\/2 \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 k\u00e9o t\u1ee5t to\u00e0n b\u1ed9 hi\u1ec7u su\u1ea5t kinh doanh.<\/p>\n

Gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh Armelle Poulou cho bi\u1ebft cu\u1ed9c xung \u0111\u1ed9t \u0111\u00e3 l\u00e0m gi\u1ea3m 3% t\u1ed5ng doanh thu c\u1ee7a t\u1eadp \u0111o\u00e0n Kering ri\u00eang trong th\u00e1ng 3\/2026, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1% t\u1ed5ng qu\u00fd 1\/2026. \u0110\u00e2y c\u0169ng l\u00e0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a t\u1eadp \u0111o\u00e0n \u0111\u1ed1i th\u1ee7 LVMH.<\/p>\n

Trang s\u1ee9c v\u00e0 ph\u1ee5 ki\u1ec7n l\u00e0 \u0111i\u1ec3m s\u00e1ng c\u1ee7a k\u1ebft qu\u1ea3 kinh doanh qu\u00fd 1\/2026 t\u1eeb t\u1eadp \u0111o\u00e0n Kering<\/h2>\n

B\u1eaft \u0111\u1ea7u t\u1eeb b\u00e2y gi\u1edd, t\u1eadp \u0111o\u00e0n Kering kh\u00f4ng c\u00f2n ph\u00e2n chia doanh thu c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf. Tuy nhi\u00ean, t\u1eadp \u0111o\u00e0n cho bi\u1ebft ph\u00e2n kh\u00fac trang s\u1ee9c v\u00e0 ph\u1ee5 ki\u1ec7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 k\u00ednh m\u00e1t, l\u00e0 \u0111i\u1ec3m s\u00e1ng c\u1ee7a b\u00e1o c\u00e1o t\u00e0i ch\u00ednh qu\u00fd \u0111\u1ea7u n\u0103m.<\/p>\n

Kering Jewelry, m\u1ed9t \u0111\u01a1n v\u1ecb m\u1edbi th\u00e0nh l\u1eadp, ghi nh\u1eadn doanh thu t\u0103ng tr\u01b0\u1edfng 22% l\u00ean 269 tri\u1ec7u euro, trong khi Kering Eyewear t\u0103ng 7% l\u00ean 489 tri\u1ec7u euro. Th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c Boucheron \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t trong s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c thu\u1ed9c Kering qu\u00fd 1\/2026.<\/p>\n

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Boucheron l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t nh\u1ea5t trong qu\u00fd 1\/2026 c\u1ee7a Kering. \u1ea2nh: Weibo @\u5468\u51ac\u96e8\u5de5\u4f5c\u5ba4<\/p><\/div>\n

K\u1ebf ho\u1ea1ch c\u1ea3i t\u1ed5 Gucci c\u1ee7a t\u1eadp \u0111o\u00e0n Kering c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3<\/h2>\n

V\u1ec1 ph\u1ea7n Gucci, th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3m 6% so v\u1edbi c\u00f9ng k\u1ef3 2024, doanh s\u1ed1 \u0111\u1ea1t 1,35 t\u1ef7 Euro. Khu v\u1ef1c B\u1eafc M\u1ef9 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn 7%, nh\u01b0ng kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 k\u00e9o l\u1ea1i s\u1ee9c mua s\u1ee5t gi\u1ea3m \u1edf ch\u00e2u \u00c2u v\u00e0 Trung Qu\u1ed1c. Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Gucci t\u1ea1i Trung Qu\u1ed1c \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 quan t\u00e2m khi \u0111\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng mua h\u00e0ng tr\u1ecdng \u0111i\u1ec3m c\u1ee7a ng\u00e0nh xa x\u1ec9 ph\u1ea9m<\/p>\n

Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Kering, Luca de Meo, cho bi\u1ebft r\u1eb1ng t\u1eadp \u0111o\u00e0n \u0111ang t\u1eadp trung t\u00e1i \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u1edf Trung Qu\u1ed1c. Tr\u00edch l\u1eddi \u00f4ng, trong nhi\u1ec1u n\u0103m qua, Kering kh\u00f4ng th\u1eadt s\u1ef1 \u0111\u1ea7u t\u01b0 cho Gucci \u1edf th\u1ecb tr\u01b0\u1eddng t\u1ef7 d\u00e2n. \u201cGucci \u1edf Trung Qu\u1ed1c \u0111\u00e3 b\u1ecb xem nh\u01b0 \u2013 t\u00f4i m\u1ea1n ph\u00e9p d\u00f9ng l\u1eddi l\u1ebd n\u1eb7ng m\u1ed9t ch\u00fat \u2013 m\u1ed9t b\u00e3i r\u00e1c, m\u1ed9t n\u01a1i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u00ecm ki\u1ebfm s\u1ef1 t\u0103ng tr\u01b0\u1edfng d\u1ec5 d\u00e0ng.\u201d<\/p>\n

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Demna h\u01b0\u1edbng Gucci \u0111\u1ebfn s\u1ef1 t\u1ed1i gi\u1ea3n v\u00e0 gi\u1ea3m b\u1edbt logo s\u1eed d\u1ee5ng tr\u00ean s\u1ea3n ph\u1ea9m. \u1ea2nh: Gucci<\/p><\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ea3i t\u1ed5 c\u1ee7a Gucci bao h\u00e0m c\u1ea3 tr\u1ea3i nghi\u1ec7m mua s\u1eafm l\u1eabn thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110\u1ea7u ti\u00ean, t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/strong> C\u1ee5 th\u1ec3, Gucci t\u1ea1i Trung Qu\u1ed1c c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng gi\u1ea3m gi\u00e1 (outlet) \u0111\u1ed3 s\u1ed9. \u0110i\u1ec1u n\u00e0y khi\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u k\u00e9m cao c\u1ea5p trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 m\u1eddi g\u1ecdi h\u00e0nh vi s\u0103n sale gi\u1ea3m gi\u00e1 thay v\u00ec khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng nguy\u00ean gi\u00e1.<\/p>\n

T\u1eadp \u0111o\u00e0n Kering s\u1ebd c\u1eaft gi\u1ea3m b\u1edbt c\u00e1c \u0111\u1ecba \u0111i\u1ec3m mua s\u1eafm kh\u00f4ng h\u1ee3p l\u00fd. \u00d4ng Luca de Meo cho bi\u1ebft d\u1ef1 ki\u1ebfn \u0111\u00f3ng c\u1eeda \u0111\u1ebfn 20% l\u01b0\u1ee3ng c\u1eeda h\u00e0ng outlet t\u00ednh \u0111\u1ebfn 2030. Trong khi \u0111\u00f3 2\/3 h\u1ec7 th\u1ed1ng mua s\u1eafm nguy\u00ean gi\u00e1 s\u1ebd \u0111\u01b0\u1ee3c tr\u00f9ng tu ho\u1eb7c \u0111\u1ed5i \u0111\u1ecba \u0111i\u1ec3m cho ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi h\u00ecnh \u1ea3nh m\u1edbi c\u1ee7a Gucci.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u1ed7 l\u1ef1c thay \u0111\u1ed5i thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/strong>. N\u1ebfu ng\u00e0y tr\u01b0\u1edbc, ng\u01b0\u1eddi d\u00e2n Trung Qu\u1ed1c ch\u1ee7 y\u1ebfu chu\u1ed9ng m\u1eb7t h\u00e0ng nhi\u1ec1u logo, th\u00ec nay, ng\u01b0\u1eddi d\u00e2n \u0111\u00e3 tr\u1edf n\u00ean s\u00e0nh s\u1ecfi h\u01a1n, quan t\u00e2m h\u01a1n \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng, thi\u1ebft k\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm. \u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y r\u1ea5t tinh \u00fd trong vi\u1ec7c ph\u00e2n bi\u1ec7t \u0111\u00e2u l\u00e0 t\u1ed1t, \u0111\u00e2u l\u00e0 x\u1ea5u, ch\u1ea5t l\u01b0\u1ee3ng, nhu c\u1ea7u\u2026 ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 mua s\u1ea3n ph\u1ea9m c\u00f3 logo\u201d, \u00f4ng n\u00f3i. S\u1ef1 thay \u0111\u1ed5i n\u00e0y ph\u1ea3n \u00e1nh nh\u1eefng chuy\u1ec3n bi\u1ebfn t\u1eebng di\u1ec5n ra \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n h\u01a1n nh\u01b0 Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c v\u00e0 ch\u00e2u \u00c2u.<\/p>\n

\u00d4ng Luca de Meo c\u00f4ng nh\u1eadn r\u1eb1ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t c\u1ee7a Gucci, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 “ph\u1ee7 kh\u1eafp th\u1ebf gi\u1edbi b\u1eb1ng logo GG”. Vi\u1ec7c “kh\u00f4ng th\u1ec3 nh\u1ea7m l\u1eabn” c\u0169ng c\u00f3 th\u1ec3 di\u1ec5n ra theo h\u01b0\u1edbng quiet luxury, th\u1ec3 hi\u1ec7n qua tay ngh\u1ec1 th\u1ee7 c\u00f4ng v\u00e0 nh\u1eefng d\u1ea5u \u1ea5n “mang \u0111\u1eadm ch\u1ea5t Gucci”, \u00f4ng n\u00f3i.<\/p>\n

\u201cTrong su\u1ed1t n\u0103m 2026, m\u1ee5c ti\u00eau c\u1ee7a Kering v\u1eabn l\u00e0 quay tr\u1edf l\u1ea1i t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn\u201d, c\u00f4ng ty k\u1ebft lu\u1eadn t\u1ea1i bu\u1ed5i b\u00e1o c\u00e1o t\u00e0i ch\u00ednh.<\/p>\n

KINH DOANH TH\u1edcI TRANG:<\/h4>\n