{"id":3026554,"date":"2026-02-16T09:00:19","date_gmt":"2026-02-16T02:00:19","guid":{"rendered":"https:\/\/kill2.mmmaq.com/_res_0\/?p=3026554"},"modified":"2026-02-14T21:38:25","modified_gmt":"2026-02-14T14:38:25","slug":"hermes-tang-98-trong-quy-4-2025-danh-gia-thi-truong-trung-quoc-dang-hoi-phuc","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/hermes-tang-98-trong-quy-4-2025-danh-gia-thi-truong-trung-quoc-dang-hoi-phuc\/","title":{"rendered":"Herm\u00e8s t\u0103ng 9,8% trong Qu\u00fd 4\/2025, \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c \u0111ang h\u1ed3i ph\u1ee5c"},"content":{"rendered":"
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\u1ea2nh: Herm\u00e8s Vi\u1ec7t Nam \/ Tamson Fashion<\/p><\/div>\n

T\u1eadp \u0111o\u00e0n Herm\u00e8s ti\u1ebfp t\u1ee5c g\u00e2y s\u1eedng s\u1ed1t khi b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh Qu\u00fd 4\/2025. T\u1ed5ng doanh thu Qu\u00fd 4\/2025 \u0111\u1ea1t 4,09 t\u1ef7 Euro, t\u0103ng 9,8% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, v\u01b0\u1ee3t m\u1ee9c \u01b0\u1edbc t\u00ednh 8,4% c\u1ee7a c\u00e1c nh\u00e0 ph\u00e2n t\u00edch t\u00e0i ch\u00ednh. T\u1ed5ng doanh thu to\u00e0n n\u0103m 2025 v\u01b0\u1ee3t 16 t\u1ef7 Euro.<\/p>\n

M\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t \u0111\u1ed3ng \u0111\u1ec1u \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng. B\u1eafc M\u1ef9, ch\u1ee7 y\u1ebfu l\u00e0 Hoa K\u1ef3, t\u0103ng 12,1%. Doanh s\u1ed1 \u1edf ch\u00e2u \u00c1 (kh\u00f4ng t\u00ednh Nh\u1eadt B\u1ea3n) t\u0103ng 8%. \u0110\u1eb7c bi\u1ec7t, theo CEO Axel Dumas, Herm\u00e8s \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 h\u1ed3i ph\u1ee5c \u1edf Trung Qu\u1ed1c. Th\u1ecb tr\u01b0\u1eddng t\u1ef7 d\u00e2n l\u00e0 th\u1ecb tr\u01b0\u1eddng h\u00e0ng xa x\u1ec9 quan tr\u1ecdng, nh\u01b0ng trong v\u00e0i n\u0103m qua \u0111\u00e3 suy gi\u1ea3m \u0111\u00e1ng k\u1ec3 do t\u00e1c \u0111\u1ed9ng c\u1ee7a cu\u1ed9c kh\u1ee7ng ho\u1ea3ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n.<\/p>\n

“T\u00f4i kh\u00f4ng th\u1ea5y t\u00ecnh h\u00ecnh x\u1ea5u \u0111i,” \u00f4ng n\u00f3i. “C\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn t\u00edch c\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1ch [Trung Qu\u1ed1c] x\u1eed l\u00fd cu\u1ed9c kh\u1ee7ng ho\u1ea3ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n.”<\/p>\n

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T\u00fai x\u00e1ch Herm\u00e8s t\u1ea1i c\u1eeda h\u00e0ng second hand \u1edf Nh\u1eadt B\u1ea3n. \u1ea2nh: Ginza Xiaoma<\/p><\/div>\n

Hi\u1ec7u qu\u1ea3 kinh doanh \u0111\u1ebfn t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u01b0 t\u00fai x\u00e1ch Birkin v\u00e0 Kelly. Ng\u00e0nh h\u00e0ng \u0111\u1ed3 da, \u0111\u00f3ng vai tr\u00f2 ch\u00ednh v\u00e0 quan tr\u1ecdng trong doanh s\u1ed1 c\u1ee7a t\u1eadp \u0111o\u00e0n, t\u0103ng 14,6%. B\u1edfi t\u1ec7p kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a Herm\u00e8s thu\u1ed9c nh\u00f3m c\u00f3 thu nh\u1eadp kh\u00e1 gi\u1ea3 \u0111\u1ebfn t\u1ea7ng l\u1edbp si\u00eau gi\u00e0u, t\u1eadp \u0111o\u00e0n \u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng h\u01a1n trong b\u1ed1i c\u1ea3nh kinh t\u1ebf kh\u00f3 kh\u0103n. “T\u1eadp \u0111o\u00e0n \u0111ang b\u01b0\u1edbc v\u00e0o n\u0103m 2026 v\u1edbi s\u1ef1 t\u1ef1 tin,” CEO Axel Dumas cho bi\u1ebft.<\/p>\n

Tuy nhi\u00ean, doanh s\u1ed1 b\u00e1n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a Herm\u00e8s, v\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung l\u01b0u nh\u01b0 n\u01b0\u1edbc hoa v\u00e0 kh\u0103n l\u1ee5a, \u200b\u200bl\u1ea1i cho th\u1ea5y d\u1ea5u hi\u1ec7u suy gi\u1ea3m r\u00f5 r\u1ec7t h\u01a1n trong qu\u00fd cu\u1ed1i n\u0103m. Doanh s\u1ed1 b\u00e1n m\u1ef9 ph\u1ea9m v\u00e0 n\u01b0\u1edbc hoa gi\u1ea3m 14,6% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.<\/p>\n

Chia s\u1ebb v\u1ec1 k\u1ebf ho\u1ea1ch cho 2026, Herm\u00e8s cho bi\u1ebft s\u1ebd gi\u1ea3m nh\u1eb9 t\u1ed1c \u0111\u1ed9 t\u0103ng gi\u00e1 trong n\u0103m nay. T\u1ea1i bu\u1ed5i b\u00e1o c\u00e1o t\u00e0i ch\u00ednh Qu\u00fd 4\/2025, CEO Herm\u00e8s cho bi\u1ebft m\u1ee9c t\u0103ng gi\u00e1 trung b\u00ecnh n\u0103m nay s\u1ebd v\u00e0o kho\u1ea3ng 5-6%, gi\u1ea3m so v\u1edbi m\u1ee9c 6-7% c\u1ee7a n\u0103m 2025; con s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01b0a ra ph\u1ee5 thu\u1ed9c v\u00e0o bi\u1ebfn \u0111\u1ed9ng ti\u1ec1n t\u1ec7 to\u00e0n c\u1ea7u.<\/p>\n

Vi\u1ec7c Herm\u00e8s c\u00f4ng khai c\u00f4ng b\u1ed1 s\u1ebd t\u0103ng gi\u00e1 trong n\u0103m c\u0169ng kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u00ed d\u1ee5, t\u1eadp \u0111o\u00e0n Kering s\u1edf h\u1eefu Gucci, Bottega Veneta \u0111\u00e3 c\u00f4ng nh\u1eadn r\u1eb1ng vi\u1ec7c t\u0103ng gi\u00e1 h\u1eadu \u0111\u1ea1i d\u1ecbch COVID-19 v\u00ec chi ph\u00ed t\u0103ng \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u0169ng t\u1ea1i bu\u1ed5i b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, Herm\u00e8s cho bi\u1ebft s\u1ebd chia c\u1ed5 t\u1ee9c cho c\u00e1c c\u1ed5 \u0111\u00f4ng, v\u1edbi s\u1ed1 ti\u1ec1n l\u00e0 18 Euro\/c\u1ed5 phi\u1ebfu. Ngo\u00e0i ra, 26,500 nh\u00e2n vi\u00ean to\u00e0n c\u1ea7u c\u1ee7a t\u1eadp \u0111o\u00e0n c\u0169ng s\u1ebd ti\u1ebfp t\u1ee5c nh\u1eadn l\u01b0\u01a1ng th\u01b0\u1edfng 3,000 Euro\/ng\u01b0\u1eddi trong n\u0103m nay.<\/p>\n

TIN KINH DOANH TH\u1edcI TRANG:<\/h4>\n