{"id":3000717,"date":"2025-11-14T09:00:25","date_gmt":"2025-11-14T02:00:25","guid":{"rendered":"https:\/\/kill2.mmmaq.com/_res_0\/?p=3000717"},"modified":"2025-11-13T13:49:15","modified_gmt":"2025-11-13T06:49:15","slug":"coty-kien-tap-doan-kering-vi-thuong-vu-cung-loreal","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/coty-kien-tap-doan-kering-vi-thuong-vu-cung-loreal\/","title":{"rendered":"Coty ki\u1ec7n t\u1eadp \u0111o\u00e0n Kering v\u00ec th\u01b0\u01a1ng v\u1ee5 c\u00f9ng L&#8217;Or\u00e9al"},"content":{"rendered":"<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2603578 size-full\" src=\"https:\/\/kill2.mmmaq.com\/wp-content\/uploads\/2021\/12\/nuoc-hoa-gucci-the-alchemists-garden-gloaming-night-03.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/kill2.mmmaq.com\/wp-content\/uploads\/2021\/12\/nuoc-hoa-gucci-the-alchemists-garden-gloaming-night-03.jpg 1024w, https:\/\/kill2.mmmaq.com\/wp-content\/uploads\/2021\/12\/nuoc-hoa-gucci-the-alchemists-garden-gloaming-night-03-768x768.jpg 768w, https:\/\/kill2.mmmaq.com\/wp-content\/uploads\/2021\/12\/nuoc-hoa-gucci-the-alchemists-garden-gloaming-night-03-125x125.jpg 125w\" alt=\"Gucci th\u00eam 2 m\u00f9i h\u01b0\u01a1ng \u0111\u1eb7c bi\u1ec7t cho d\u00f2ng n\u01b0\u1edbc hoa The Alchemist\u2019s Garden\" width=\"1024\" height=\"1024\" \/>\n<p style=\"text-align: justify;\">M\u00e0n h\u1ee3p t\u00e1c tr\u1ecb gi\u00e1 4 t\u1ef7 Euro c\u1ee7a t\u1eadp \u0111o\u00e0n Kering c\u00f9ng t\u1eadp \u0111o\u00e0n L&#8217;Or\u00e9al d\u01b0\u1eddng nh\u01b0 c\u00f3 b\u1eaft \u0111\u1ea7u kh\u00f4ng su\u00f4n s\u1ebb khi g\u1eb7p ch\u01b0\u1edbng ng\u1ea1i v\u1eadt l\u00e0 s\u1ef1 ph\u1ea3n \u0111\u1ed1i t\u1eeb t\u1eadp \u0111o\u00e0n Coty.<\/p>\n<p style=\"text-align: justify;\">Hi\u1ec7n t\u1ea1i, Coty \u0111ang s\u1edf h\u1eefu quy\u1ec1n khai th\u00e1c d\u00f2ng n\u01b0\u1edbc hoa Gucci t\u1eeb t\u1eadp \u0111o\u00e0n Kering, ph\u00e1t tri\u1ec3n c\u00e1c m\u00f9i h\u01b0\u01a1ng nh\u01b0 Gucci Guilty v\u00e0 <a href=\"https:\/\/kill2.mmmaq.com\/nuoc-hoa-gucci-bloom-profumo-di-fiori\/\">Gucci Bloom<\/a>. Tuy nhi\u00ean, gi\u1ea5y ph\u00e9p khai th\u00e1c b\u1ea3n quy\u1ec1n n\u00e0y s\u1ebd h\u1ebft h\u1ea1n v\u00e0o n\u0103m 2028, v\u00e0 Kering h\u1ee9a s\u1ebd trao quy\u1ec1n cho L&#8217;Or\u00e9al l\u00fac \u0111\u00f3, thay v\u00ec k\u00e9o d\u00e0i m\u00e0n h\u1ee3p t\u00e1c c\u00f9ng Coty. H\u1ee3p \u0111\u1ed3ng gi\u1eefa Kering v\u00e0 L&#8217;Or\u00e9al d\u1ef1 ki\u1ebfn s\u1ebd k\u00e9o d\u00e0i 50 n\u0103m.<\/p>\n<p style=\"text-align: justify;\">C\u1ee5 th\u1ec3, trong bu\u1ed5i b\u00e1o c\u00e1o t\u00e0i ch\u00ednh Qu\u00fd 3\/2025 h\u00f4m 22\/10, ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c ki\u00eam COO Jean-Marc Duplaix c\u1ee7a Kering cho bi\u1ebft: &#8220;K\u1ebf ho\u1ea1ch c\u1ee7a ch\u00fang t\u00f4i l\u00e0 ch\u1edd [h\u1ee3p \u0111\u1ed3ng v\u1edbi Coty] h\u1ebft h\u1ea1n. Sau \u0111\u00f3 ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t th\u1ecfa thu\u1eadn v\u1edbi Coty, n\u1ebfu c\u00f3 c\u01a1 h\u1ed9i&#8221;.<\/p>\n<p style=\"text-align: justify;\">C\u00f2n v\u1ec1 ph\u00eda L&#8217;Or\u00e9al, trong h\u1ecdp b\u00e1o h\u00f4m 21\/10, CEO Nicolas Hieronimus kh\u1eb3ng \u0111\u1ecbnh s\u1ebd ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p c\u00f9ng Kering, trong \u0111\u00f3 &#8220;c\u00f3 Gucci m\u1ed9t khi \u0111\u1ebfn th\u1eddi h\u1ea1n&#8221;.<\/p>\n<p style=\"text-align: justify;\">Kh\u00f4ng \u0111\u1ed3ng t\u00ecnh v\u1edbi quy\u1ebft \u0111\u1ecbnh tr\u00ean, Coty \u0111\u00e3 \u0111\u1ec7 \u0111\u01a1n ki\u1ec7n Gucci v\u00e0 t\u1eadp \u0111o\u00e0n Kering \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh. M\u1eb7c d\u00f9 ch\u01b0a c\u00f3 nhi\u1ec1u th\u00f4ng tin chi ti\u1ebft v\u1ec1 v\u1ee5 ki\u1ec7n, \u0111\u1ea1i di\u1ec7n Coty \u0111\u00e3 l\u00ean ti\u1ebfng r\u1eb1ng &#8220;s\u1ebd b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i \u0111\u1ebfn t\u1eadn c\u00f9ng. Hi\u1ec7n t\u1ea1i, v\u1eabn ch\u01b0a c\u00f3 b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o v\u00e0 kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh c\u00e1c s\u1ea3n ph\u1ea9m Gucci Beauty c\u1ee7a ch\u00fang t\u00f4i v\u1eabn \u0111\u01b0\u1ee3c duy tr\u00ec v\u00e0 ti\u1ebfp t\u1ee5c nh\u01b0 \u0111\u00e3 th\u1ecfa thu\u1eadn&#8221;.<\/p>\n<h2>N\u01b0\u1edbc hoa l\u00e0 &#8220;mi\u1ebfng b\u00e1nh ngon&#8221; \u0111\u01b0a Gen Z \u0111\u1ebfn v\u1edbi th\u1ebf gi\u1edbi xa x\u1ec9 ph\u1ea9m<\/h2>\n<p style=\"text-align: justify;\">Tranh ch\u1ea5p ph\u00e1p l\u00fd gi\u1eefa Kering v\u00e0 Coty nh\u1ea5n m\u1ea1nh m\u1ee9c \u0111\u1ed9 r\u1ee7i ro cao li\u00ean quan \u0111\u1ebfn c\u00e1c th\u1ecfa thu\u1eadn c\u1ea5p ph\u00e9p s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p trong l\u0129nh v\u1ef1c xa x\u1ec9, khi c\u00e1c t\u1eadp \u0111o\u00e0n ng\u00e0y c\u00e0ng t\u00ecm c\u00e1ch ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd h\u01a1n \u0111\u1ed1i v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ngu\u1ed3n doanh thu trong t\u01b0\u01a1ng lai trong l\u0129nh v\u1ef1c n\u01b0\u1edbc hoa cao c\u1ea5p. Nh\u1ea5t l\u00e0 khi n\u01b0\u1edbc hoa \u0111ang tr\u1edf th\u00e0nh ng\u00e0nh h\u00e0ng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t to\u00e0n c\u1ea7u.<\/p>\n<p style=\"text-align: justify;\">N\u01b0\u1edbc hoa gi\u1edd \u0111\u00e2y \u0111\u00e3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb mu\u1ed1n th\u1ec3 hi\u1ec7n phong c\u00e1ch v\u00e0 c\u1ea3i thi\u1ec7n t\u00e2m tr\u1ea1ng trong b\u1ed1i c\u1ea3nh kinh t\u1ebf b\u1ea5t \u1ed5n.\u00a0C\u00e1c nh\u00e0 ph\u00e2n t\u00edch cho r\u1eb1ng \u0111\u00e2y ch\u00ednh l\u00e0 &#8220;hi\u1ec7u \u1ee9ng son m\u00f4i&#8221; (lipstick effect) m\u1edbi. L\u00fd thuy\u1ebft kinh t\u1ebf n\u00e0y cho r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua nh\u1eefng m\u00f3n \u0111\u1ed3 xa x\u1ec9 nh\u1ecf g\u1ecdn thay v\u00ec h\u00e0ng hi\u1ec7u \u0111\u1eaft ti\u1ec1n khi n\u1ec1n kinh t\u1ebf suy tho\u00e1i.<\/p>\n<p style=\"text-align: justify;\">&#8220;[N\u01b0\u1edbc hoa] l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 Th\u1ebf h\u1ec7 Z gia nh\u1eadp nh\u00f3m kh\u00e1ch h\u00e0ng [xa x\u1ec9 ph\u1ea9m]&#8221;, CFO Laurent Mercier c\u1ee7a Coty n\u00f3i v\u1edbi Reuters.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c t\u1eadp \u0111o\u00e0n l\u00e0m \u0111\u1eb9p l\u1edbn nh\u01b0 Est\u00e9e Lauder, L&#8217;Or\u00e9al v\u00e0 Coty \u0111\u1ec1u ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh c\u1ee7a ng\u00e0nh h\u00e0ng n\u01b0\u1edbc hoa, b\u00f9 \u0111\u1eafp v\u00e0o thi\u1ebfu h\u1ee5t doanh s\u1ed1 t\u1eeb ng\u00e0nh h\u00e0ng m\u1ef9 ph\u1ea9m trang \u0111i\u1ec3m. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u thu\u1ea7n trang \u0111i\u1ec3m nh\u01b0 Elf Beauty l\u1ea1i gi\u1ea3m nhi\u1ec1u h\u01a1n d\u1ef1 ki\u1ebfn. LVMH c\u0169ng \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ebd b\u00e1n \u0111i c\u1ed5 ph\u1ea7n trong th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Fenty Beauty.<\/p>\n<p style=\"text-align: justify;\">Ri\u00eang v\u1edbi Coty, d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a Gucci \u01b0\u1edbc t\u00ednh chi\u1ebfm 11% t\u1ed5ng l\u1ee3i nhu\u1eadn, theo c\u00f4ng ty ph\u00e2n t\u00edch t\u00e0i ch\u00ednh Evercore ISI. Trong b\u1ed1i c\u1ea3nh Coty \u0111ang s\u1eb5n s\u00e0ng b\u00e1n \u0111i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Rimmel v\u00e0 CoverGirl \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0 cho ng\u00e0nh h\u00e0ng n\u01b0\u1edbc hoa, ch\u1eafc ch\u1eafn t\u1eadp \u0111o\u00e0n s\u1ebd kh\u00f4ng mu\u1ed1n ch\u1ea5m d\u1ee9t th\u1ecfa thu\u1eadn v\u1edbi Kering cho d\u00f2ng s\u1ea3n ph\u1ea9m mang l\u1ea1i bi\u00ean l\u1ee3i nhu\u1eadn cao.<\/p>\n<h4>T\u00ccM HI\u1ec2U TH\u00caM:<\/h4>\n<ul>\n<li>\n<h6><span style=\"font-size: 13px;\"><a title=\"Kering b\u00e1n danh m\u1ee5c m\u1ef9 ph\u1ea9m, n\u01b0\u1edbc hoa cho L\u2019Or\u00e9al trong th\u01b0\u01a1ng v\u1ee5 4 t\u1ef7 Euro\" href=\"https:\/\/kill2.mmmaq.com\/kering-ban-danh-muc-my-pham-nuoc-hoa-cho-loreal-trong-thuong-vu-4-ty-euro\/\" rel=\"bookmark\">KERING B\u00c1N DANH M\u1ee4C M\u1ef8 PH\u1ea8M, N\u01af\u1edaC HOA CHO L\u2019OR\u00c9AL TRONG TH\u01af\u01a0NG V\u1ee4 4 T\u1ef6 EURO<\/a><\/span><\/h6>\n<\/li>\n<li>\n<h6><a title=\"T\u1ed5ng doanh thu Kering xu\u1ed1ng 14% trong Qu\u00fd 1\/2025\" href=\"https:\/\/kill2.mmmaq.com\/tap-doan-kering-tai-chinh-quy-1-2025\/\" rel=\"bookmark\"><span style=\"font-size: 13px;\">T\u1ed4NG DOANH THU KERING XU\u1ed0NG 14% TRONG QU\u00dd 1\/2025<\/span><\/a><\/h6>\n<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span style=\"color: #808080;\"><em>Tr\u00edch d\u1eabn <a href=\"https:\/\/www.thefashionlaw.com\/kering-beauty-deal-prompts-lawsuit-from-gucci-licensee-coty\/\" target=\"_blank\" rel=\"noopener\">The Fashion Law<\/a>, <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/gen-z-shoppers-cant-get-enough-perfumes-coty-estee-are-benefiting-2025-11-07\/\" target=\"_blank\" rel=\"noopener\">Reuters<\/a><br \/>\nHarper&#8217;s Bazaar Vi\u1ec7t Nam<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e0n h\u1ee3p t\u00e1c tr\u1ecb gi\u00e1 4 t\u1ef7 Euro c\u1ee7a t\u1eadp \u0111o\u00e0n Kering c\u00f9ng t\u1eadp \u0111o\u00e0n L&#8217;Or\u00e9al d\u01b0\u1eddng nh\u01b0 c\u00f3 b\u1eaft \u0111\u1ea7u kh\u00f4ng su\u00f4n s\u1ebb khi g\u1eb7p ch\u01b0\u1edbng ng\u1ea1i v\u1eadt l\u00e0 s\u1ef1 ph\u1ea3n \u0111\u1ed1i t\u1eeb t\u1eadp \u0111o\u00e0n Coty. Hi\u1ec7n t\u1ea1i, Coty \u0111ang s\u1edf h\u1eefu quy\u1ec1n khai th\u00e1c d\u00f2ng n\u01b0\u1edbc hoa Gucci t\u1eeb t\u1eadp \u0111o\u00e0n Kering, ph\u00e1t&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/kill2.mmmaq.com/_res_0\/coty-kien-tap-doan-kering-vi-thuong-vu-cung-loreal\/\" title=\"ReadCoty ki\u1ec7n t\u1eadp \u0111o\u00e0n Kering v\u00ec th\u01b0\u01a1ng v\u1ee5 c\u00f9ng L&#8217;Or\u00e9al\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":2603578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[601],"tags":[60299,93625,156922],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coty ki\u1ec7n t\u1eadp \u0111o\u00e0n Kering v\u00ec th\u01b0\u01a1ng v\u1ee5 c\u00f9ng L&#039;Or\u00e9al | Harper&#039;s Bazaar Vi\u1ec7t 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