{"id":2996636,"date":"2025-12-07T10:00:47","date_gmt":"2025-12-07T03:00:47","guid":{"rendered":"https:\/\/kill2.mmmaq.com/_res_0\/?p=2996636"},"modified":"2025-12-23T19:34:04","modified_gmt":"2025-12-23T12:34:04","slug":"tam-ly-hoc-mua-sam-vi-sao-shopping-luon-khien-ta-vui-hon","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/tam-ly-hoc-mua-sam-vi-sao-shopping-luon-khien-ta-vui-hon\/","title":{"rendered":"T\u00e2m l\u00fd h\u1ecdc mua s\u1eafm: V\u00ec sao shopping lu\u00f4n khi\u1ebfn ta vui h\u01a1n?"},"content":{"rendered":"
\"T\u00e2m

\u201cB\u00e0 ho\u00e0ng Herm\u00e8s\u201d Jamie Chua c\u00f9ng b\u1ed9 s\u01b0u t\u1eadp t\u00fai x\u00e1ch \u0111\u1ed3 s\u1ed9 c\u1ee7a m\u00ecnh. \u1ea2nh: Instagram @ec24m<\/p><\/div>\n

C\u00f3 m\u1ed9t c\u1ea3nh kinh \u0111i\u1ec3n trong series phim truy\u1ec1n h\u00ecnh Friends<\/em> khi\u1ebfn t\u00f4i nh\u1edb m\u00e3i: Hai c\u00f4 b\u1ea1n th\u00e2n Rachel v\u00e0 Monica \u0111i mua s\u1eafm, t\u00ecnh c\u1edd b\u1eaft g\u1eb7p chi\u1ebfc v\u00e1y tuy\u1ec7t \u0111\u1eb9p \u0111ang gi\u1ea3m gi\u00e1. V\u00e1y ch\u1ec9 c\u00f2n duy nh\u1ea5t m\u1ed9t chi\u1ebfc, c\u1ea3 hai c\u00f9ng lao v\u00e0o, gi\u1eb1ng co k\u1ecbch li\u1ec7t ngay gi\u1eefa c\u1eeda h\u00e0ng. T\u1eeb nh\u1eefng ng\u01b0\u1eddi b\u1ea1n th\u00e2n thi\u1ebft, h\u1ecd bi\u1ebfn th\u00e0nh \u201c\u0111\u1ed1i th\u1ee7 kh\u00f4ng \u0111\u1ed9i tr\u1eddi chung\u201d ch\u1ec9 trong t\u00edch t\u1eafc, kh\u00f4ng ai ch\u1ecbu nh\u01b0\u1eddng ai.<\/p>\n

Kh\u00e1n gi\u1ea3 b\u1eadt c\u01b0\u1eddi, nh\u01b0ng c\u0169ng d\u1ec5 d\u00e0ng \u0111\u1ed3ng c\u1ea3m: C\u00f3 l\u1ebd ai trong ch\u00fang ta c\u0169ng t\u1eebng tr\u1ea3i qua kho\u1ea3nh kh\u1eafc t\u01b0\u01a1ng t\u1ef1. \u0110\u1ee9ng tr\u01b0\u1edbc m\u1ed9t m\u00f3n \u0111\u1ed3 th\u1eddi trang \u201ch\u1eddi hi\u1ebfm c\u00f3\u201d, l\u00fd tr\u00ed b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau, nh\u01b0\u1eddng ch\u1ed7 cho c\u01a1n ph\u1ea5n kh\u00edch \u0111\u1ea7y b\u1ea3n n\u0103ng.<\/p>\n

\"T\u00e2m

\u1ea2nh: Confession of a shopaholic.<\/p><\/div>\n

C\u00f2n m\u1ed9t c\u1ea3nh kinh \u0111i\u1ec3n v\u1ec1 c\u01a1n say mua s\u1eafm m\u00e0 ai c\u0169ng nh\u1edb l\u00e0 trong phim Confessions of a Shopaholic<\/em> (2009). Rebecca Bloomwood \u0111\u1ee9ng tr\u01b0\u1edbc t\u1ee7 k\u00ednh tr\u01b0ng b\u00e0y \u0111\u00f4i gi\u00e0y xanh ng\u1ecdc. Tr\u00ean m\u00e0n h\u00ecnh, \u0111\u00f4i gi\u00e0y \u201cn\u00f3i chuy\u1ec7n\u201d v\u1edbi c\u00f4: \u201cBuy me, you need me\u2026 I\u2019ll go with everything you own!\u201d. C\u1ea3nh t\u01b0\u1ee3ng \u1ea5y v\u1eeba h\u00e0i h\u01b0\u1edbc, v\u1eeba ch\u1ea1m \u0111\u00fang t\u00e2m l\u00fd nhi\u1ec1u ng\u01b0\u1eddi. Khi m\u00f3n \u0111\u1ed3 m\u00ecnh khao kh\u00e1t b\u1ed7ng \u201cc\u00f3 s\u1ee9c s\u1ed1ng\u201d th\u00ec l\u00fd tr\u00ed d\u1ec5 d\u00e0ng \u0111\u1ea7u h\u00e0ng.<\/p>\n

Kh\u00f4ng c\u1ea7n n\u00f3i \u0111\u1ebfn Friends<\/em> xa x\u00f4i, gi\u1edd \u0111\u00e2y, nh\u00ecn h\u00e0ng ng\u01b0\u1eddi x\u1ebfp h\u00e0ng t\u1eeb 2\u20133 gi\u1edd s\u00e1ng \u0111\u1ec3 mua b\u00e1nh Trung thu hay mua v\u00e0ng \u1edf Vi\u1ec7t Nam, b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ea5p l\u1ef1c c\u1ee7a hai t\u1eeb \u201cmua s\u1eafm\u201d. \u0110\u1eb7c bi\u1ec7t, khi gi\u00e1 v\u00e0ng l\u00ean c\u00e0ng cao th\u00ec h\u00e0ng ng\u01b0\u1eddi x\u1ebfp h\u00e0ng ng\u00e0y m\u1ed9t d\u00e0i.<\/p>\n

>>> \u0110\u1eccC TH\u00caM: KHOA H\u1eccC CH\u1ee8NG MINH R\u1eb0NG \u0110I MUA S\u1eaeM GI\u00daP TA H\u1ea0NH PH\u00daC H\u01a0N<\/a><\/span><\/h6>\n

Tho\u1ea1t nh\u00ecn, mua s\u1eafm d\u01b0\u1eddng nh\u01b0 l\u00e0 h\u00e0nh vi h\u1ebft s\u1ee9c \u0111\u01a1n gi\u1ea3n. Ch\u00fang ta ch\u1ecdn mua nh\u1eefng g\u00ec m\u00ecnh c\u1ea7n ho\u1eb7c mong mu\u1ed1n, d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 s\u1eb5n c\u00f3. Nh\u01b0ng ph\u00eda sau l\u1ef1a ch\u1ecdn t\u01b0\u1edfng ch\u1eebng thu\u1ea7n l\u00fd tr\u00ed \u1ea5y l\u00e0 c\u1ea3 m\u1ed9t \u201c\u0111i\u1ec7u nh\u1ea3y t\u00e2m l\u00fd\u201d tinh vi, n\u01a1i c\u1ea3m x\u00fac, t\u00ednh c\u00e1ch, v\u0103n h\u00f3a, nh\u1eefng thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 \u00e1p l\u1ef1c x\u00e3 h\u1ed9i \u0111an xen, t\u1ea1o n\u00ean nh\u1eefng quy\u1ebft \u0111\u1ecbnh v\u1eeba th\u00fa v\u1ecb, v\u1eeba \u0111\u00f4i khi phi l\u00fd.<\/p>\n

\"\"<\/p>\n

C\u00e1c tr\u1ee5 c\u1ed9t c\u1ee7a t\u00e2m l\u00fd mua s\u1eafm<\/h2>\n

1. C\u1ea3m x\u00fac l\u00e0 s\u1ee3i ch\u1ec9 \u0111\u1ecf d\u1eabn d\u1eaft h\u00e0nh vi mua s\u1eafm<\/h3>\n

Con ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 mua \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1eadt ch\u1ea5t, m\u00e0 c\u00f2n \u0111\u1ec3 th\u1ecfa m\u00e3n nh\u1eefng nhu c\u1ea7u c\u1ea3m x\u00fac s\u00e2u xa: \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn, thu\u1ed9c v\u1ec1, kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n. Th\u00e1p nhu c\u1ea7u c\u1ee7a Abraham Maslow m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh n\u00e0y: T\u1eeb nhu c\u1ea7u c\u01a1 b\u1ea3n nh\u01b0 \u0103n u\u1ed1ng, ch\u1ed7 \u1edf, con ng\u01b0\u1eddi ti\u1ebfn d\u1ea7n l\u00ean c\u00e1c t\u1ea7ng cao h\u01a1n nh\u01b0 s\u1ef1 t\u00f4n tr\u1ecdng, t\u1ef1 kh\u1eb3ng \u0111\u1ecbnh, hay kh\u00e1t v\u1ecdng t\u1ef1 do. Thuy\u1ebft t\u1ef1 quy\u1ebft (Self-determination theory) c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng vi\u1ec7c th\u1ecfa m\u00e3n ba nhu c\u1ea7u t\u00e2m l\u00fd c\u1ed1t l\u00f5i g\u1ed3m n\u0103ng l\u1ef1c (competence), t\u1ef1 ch\u1ee7 (autonomy) v\u00e0 g\u1eafn k\u1ebft x\u00e3 h\u1ed9i (relatedness) l\u00e0 \u0111\u1ed9ng l\u1ef1c b\u1ec1n v\u1eefng cho m\u1ecdi h\u00e0nh vi.<\/p>\n

H\u00e3y xem m\u1ed9t v\u00ed d\u1ee5: \u1ede tu\u1ed5i 30, c\u00f4 b\u1ea1n Th\u1ea3o m\u1edbi mua cho m\u00ecnh c\u0103n chung c\u01b0 tr\u1ea3 g\u00f3p. \u0110\u00e2y l\u00e0 m\u1ed9t th\u00e0nh t\u1ef1u cho nh\u1eefng th\u00e1ng ng\u00e0y lao \u0111\u1ed9ng ch\u0103m ch\u1ec9 c\u1ee7a c\u00f4. C\u00e1i c\u1ea3m gi\u00e1c s\u1edf h\u1eefu v\u00e0 thu\u1ed9c v\u1ec1 \u1ea5y khi\u1ebfn Th\u1ea3o d\u00e0nh tr\u1ecdn t\u00e2m huy\u1ebft mua s\u1eafm, trang tr\u00ed cho chi\u1ebfc t\u1ed5 m\u1edbi. Khi \u0111i mua kh\u0103n b\u1ebfp, c\u00f4 b\u1eaft g\u1eb7p chi\u1ebfc b\u00ecnh g\u1ed1m tinh x\u1ea3o. N\u00f3 kh\u00f4ng c\u00f3 trong danh s\u00e1ch, v\u01b0\u1ee3t ngo\u00e0i ng\u00e2n s\u00e1ch, nh\u01b0ng g\u1ee3i l\u00ean h\u00ecnh \u1ea3nh m\u1ed9t \u201cqu\u00fd c\u00f4 tr\u01b0\u1edfng th\u00e0nh\u201d. Th\u1ea3o mua n\u00f3. Nhi\u1ec1u n\u0103m sau, chi\u1ebfc b\u00ecnh v\u1eabn khi\u1ebfn c\u00f4 h\u1ea1nh ph\u00fac m\u1ed7i khi ng\u1eafm nh\u00ecn, v\u00ec ch\u00fang g\u1ee3i nh\u1edb v\u1ec1 c\u1ed9t m\u1ed1c th\u00e0nh t\u1ef1u trong cu\u1ed9c \u0111\u1eddi.<\/p>\n

\"T\u00e2m

\u1ea2nh: Rue Miche.<\/p><\/div>\n

2. Kh\u1eb3ng \u0111\u1ecbnh \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i<\/h3>\n

Kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 lu\u00f4n g\u1eafn li\u1ec1n v\u1edbi h\u00ecnh \u1ea3nh \u0111\u1ecba v\u1ecb v\u00e0 gi\u00e1 tr\u1ecb. S\u1edf h\u1eefu t\u00fai Herm\u00e8s hay m\u1ed9t chi\u1ebfc \u0111\u1ed3ng h\u1ed3 Patek Philippe kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf c\u00f4ng n\u0103ng, m\u00e0 c\u00f2n mang l\u1ea1i c\u1ea3m gi\u00e1c v\u01b0\u1ee3t tr\u1ed9i, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u00e0 s\u1ef1 x\u1ee9ng \u0111\u00e1ng. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i nhi\u1ec1u v\u1ec1 b\u1ea3n th\u00e2n, nh\u1eefng v\u1eadt ph\u1ea9m xa x\u1ec9 \u1ea5y s\u1ebd thay ch\u1ee7 nh\u00e2n c\u1ea5t l\u1eddi mu\u1ed1n n\u00f3i.<\/p>\n

Nhi\u1ec1u nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng: Con ng\u01b0\u1eddi s\u1eb5n s\u00e0ng chi ti\u00eau cho nh\u1eefng tr\u1ea3i nghi\u1ec7m ho\u1eb7c s\u1ea3n ph\u1ea9m gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n vinh, d\u00f9 \u0111\u00f4i khi \u0111i\u1ec1u \u0111\u00f3 mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng nhi\u1ec1u h\u01a1n l\u00e0 nhu c\u1ea7u th\u1ef1c t\u1ebf. Ni\u1ec1m h\u00e2n hoan khi s\u1edf h\u1eefu m\u00f3n \u0111\u1ed3 m\u1edbi, hay s\u1ef1 th\u1ecfa m\u00e3n khi b\u1ed5 sung m\u1ed9t m\u1ea3nh gh\u00e9p hi\u1ebfm c\u00f3 v\u00e0o b\u1ed9 s\u01b0u t\u1eadp c\u00e1 nh\u00e2n, ch\u00ednh l\u00e0 c\u01a1n \u201ccao tr\u00e0o c\u1ea3m x\u00fac\u201d m\u00e0 th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm t\u1edbi. C\u1ea3m gi\u00e1c h\u1ed3i h\u1ed9p khi s\u1edf h\u1eefu m\u1ed9t m\u00f3n \u0111\u1ed3 m\u1edbi hay t\u00edch l\u0169y v\u1eadt ph\u1ea9m gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd.<\/p>\n

\"\"

C\u00e2y th\u00f4ng l\u1ed9ng l\u1eaby c\u1ee7a Lisa (BLACKPINK) gi\u00fap nh\u00e2n r\u1ed9ng tr\u00e0o l\u01b0u trang tr\u00ed c\u00e2y th\u00f4ng b\u1eb1ng art toy. \u1ea2nh: @lalalalisa_m<\/p><\/div>\n

3. FOMO v\u00e0 s\u1ee9c m\u1ea1nh c\u1ed9ng \u0111\u1ed3ng<\/h3>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1, FOMO (Fear of Missing Out \u2013 N\u1ed7i s\u1ee3 b\u1ecf l\u1ee1) tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd nh\u1ea5t. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 \u201cc\u01a1n s\u1ed1t\u201d v\u00e9 The Eras Tour<\/em> c\u1ee7a Taylor Swift. Ng\u01b0\u1eddi h\u00e2m m\u1ed9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n mua v\u00e9. H\u1ecd ch\u1ea1y \u0111ua v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi kh\u00e1c, h\u1ed3i h\u1ed9p d\u00f5i theo t\u1eebng gi\u00e2y trong h\u00e0ng ch\u1edd tr\u1ef1c tuy\u1ebfn.<\/p>\n

C\u1ea3m gi\u00e1c khan hi\u1ebfm, \u00e1p l\u1ef1c th\u1eddi gian v\u00e0 s\u1ef1 c\u1ea1nh tranh t\u1ea1o ra \u201cc\u01a1n b\u00e3o t\u00e2m l\u00fd\u201d, th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm v\u1edbi c\u01b0\u1eddng \u0111\u1ed9 m\u1ea1nh m\u1ebd h\u01a1n b\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng n\u00e0o. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi qu\u00e1 tr\u00ecnh \u201cs\u0103n sales\u201d v\u00e0o nh\u1eefng ng\u00e0y \u0111\u00f4i tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n nay. C\u1ea3m gi\u00e1c khan hi\u1ebfm v\u1ec1 m\u1eb7t th\u1eddi gian, gi\u00e1 c\u1ea3 \u0111\u01b0a ch\u00fang ta b\u01b0\u1edbc v\u00e0o cao tr\u00e0o t\u00e2m l\u00fd, ph\u1ea5n kh\u00edch t\u1ef1a nh\u01b0 m\u1ed9t cu\u1ed9c \u0111i s\u0103n. \u0110\u1ec3 r\u1ed3i khi th\u00e0nh c\u00f4ng, b\u1ea1n s\u1ebd c\u1ea3m gi\u00e1c m\u00ecnh l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng. \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh t\u1ef1u trong cu\u1ed9c s\u1ed1ng, nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng \u0111\u01a1n h\u00e0ng \u201cs\u0103n sales 0 \u0111\u1ed3ng\u201d.<\/p>\n

Ch\u00ednh s\u00e1ch mua tr\u01b0\u1edbc tr\u1ea3 sau (Buy Now Pay Later) c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00e0ng khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 xu\u1ed1ng tay, v\u00ec ch\u00fang t\u1ea1o c\u1ea3m gi\u00e1c b\u1ea1n h\u1ea7u nh\u01b0 kh\u00f4ng ti\u00eau t\u1ed1n qu\u00e1 nhi\u1ec1u ti\u1ec1n m\u00e0 v\u1eabn c\u00f3 \u0111\u01b0\u1ee3c v\u1eadt ph\u1ea9m m\u00ecnh ao \u01b0\u1edbc.<\/p>\n

N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y khi mua s\u1eafm, ch\u00fang ta th\u01b0\u1eddng h\u1ecfi b\u1ea1n b\u00e8 \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, th\u00ec nay c\u1ea3 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Trong m\u1ed9t nghi\u00ean c\u1ee9u, Jessica, th\u00e0nh vi\u00ean nh\u00f3m L\u00e0m \u0111\u1eb9p tr\u00ean Facebook, \u0111\u00e3 mua th\u00eam m\u1ed9t lo\u1ea1i serum vitamin C \u201cg\u00e2y s\u1ed1t\u201d m\u1eb7c d\u00f9 c\u00f4 \u0111\u00e3 c\u00f3 ba chai \u1edf nh\u00e0. L\u00fd do? B\u00e0i \u0111\u0103ng c\u00f3 h\u00e0ng tr\u0103m b\u00ecnh lu\u1eadn, \u1ea3nh so s\u00e1nh tr\u01b0\u1edbc \u2013 sau khi s\u1eed d\u1ee5ng v\u00e0 v\u00f4 s\u1ed1 l\u1eddi khen ng\u1ee3i. \u0110\u00e2y l\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. Con ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n mua v\u00e0o tr\u1ea3i nghi\u1ec7m chung c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

\"\"<\/p>\n

4. M\u00f4i tr\u01b0\u1eddng mua s\u1eafm, y\u1ebfu t\u1ed1 v\u00f4 h\u00ecnh nh\u01b0ng quy\u1ebft \u0111\u1ecbnh<\/h3>\n

Kh\u00f4ng gian mua s\u1eafm, d\u00f9 tr\u1ef1c ti\u1ebfp hay tr\u1ef1c tuy\u1ebfn, \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 khuy\u1ebfn kh\u00edch b\u1ea1n mua s\u1eafm. \u1ede nh\u1eefng c\u1ee7a h\u00e0ng v\u1eadt l\u00fd hay c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, kh\u00f4ng gian lu\u00f4n bao ph\u1ee7 b\u1eb1ng \u00e1nh \u0111\u00e8n v\u00e0ng \u00eam d\u1ecbu, m\u00f9i h\u01b0\u01a1ng v\u00e0 \u00e2m nh\u1ea1c th\u01b0 gi\u00e3n. C\u00e1c c\u1eeda h\u00e0ng lu\u00f4n c\u00f3 c\u00e1ch b\u1ed1 tr\u00ed \u00e1nh s\u00e1ng v\u00e0 g\u01b0\u01a1ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u01b0 gi\u00e3n h\u01a1n khi mua s\u1eafm.<\/p>\n

V\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ecdi th\u1ee9 c\u0169ng t\u01b0\u01a1ng t\u1ef1. N\u00fat \u201cBuy Now\u201d m\u00e0u cam c\u1ee7a Amazon hay h\u00ecnh \u1ea3nh ng\u01b0\u1eddi m\u1eabu trong b\u1ed1i c\u1ea3nh \u0111\u1eddi s\u1ed1ng thay v\u00ec n\u1ec1n tr\u1eafng \u0111\u01a1n gi\u1ea3n \u0111\u1ec1u \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng, t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i v\u00e0 k\u00edch th\u00edch b\u1ea1n mua h\u00e0ng. T\u1ea5t c\u1ea3 \u0111\u1ec1u nh\u1eb1m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m l\u00fd, gi\u00fap k\u00edch th\u00edch h\u00e0nh vi ti\u00eau d\u00f9ng. B\u1edfi t\u00e2m l\u00fd mua s\u1eafm ch\u00ednh l\u00e0 s\u1ee3i ch\u1ec9 \u0111\u1ecf t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm theo c\u1ea3m h\u1ee9ng (impulse buying) nh\u01b0 ch\u00fang ta \u0111\u00e3 ph\u00e2n t\u00edch \u1edf tr\u00ean.<\/p>\n

\"\"

Trung t\u00e2m mua s\u1eafm cao c\u1ea5p K11 Musea, H\u1ed3ng K\u00f4ng.<\/p><\/div>\n

M\u1eb7t tr\u00e1i c\u1ee7a t\u00e2m l\u00fd mua s\u1eafm<\/h2>\n

M\u1ecdi v\u1ea5n \u0111\u1ec1 \u0111\u1ec1u c\u00f3 m\u1eb7t tr\u00e1i. Ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e2n v\u1eadt trong Confessions of a Shopaholic<\/em>, sau nh\u1eefng kho\u1ea3nh kh\u1eafc mua s\u1eafm h\u1ea1nh ph\u00fac v\u00e0 th\u00e0nh t\u1ef1u, l\u00e0 s\u1ed1 n\u1ee3 th\u1ebb kh\u1ed5ng l\u1ed3, khi\u1ebfn c\u00f4 m\u1ea5t kh\u1ea3 n\u0103ng chi tr\u1ea3. \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f2n xa l\u1ea1 trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay khi h\u1ec7 th\u1ed1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 khuy\u1ebfn kh\u00edch b\u1ea1n ti\u00eau d\u00f9ng v\u00e0 n\u1ee3 nhi\u1ec1u h\u01a1n! \u0110\u1ec3 h\u1ea1n ch\u1ebf \u201cN\u1ed7i \u0111au \u0111i sau ni\u1ec1m vui\u201d, c\u00e1c chuy\u00ean gia khuy\u00ean r\u1eb1ng, tr\u01b0\u1edbc khi \u201cxu\u1ed1ng tay\u201d mua s\u1eafm, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t v\u00e0i m\u1eb9o sau:<\/p>\n

\u2013 Quy t\u1eafc 24 gi\u1edd<\/strong>: V\u1edbi nh\u1eefng v\u1eadt ph\u1ea9m kh\u00f4ng thi\u1ebft y\u1ebfu tr\u00ean 100 \u0111\u00f4-la M\u1ef9, h\u00e3y ch\u1edd m\u1ed9t ng\u00e0y tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh. V\u1edbi nh\u1eefng m\u00f3n \u0111\u1ed3 c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n, h\u00e3y \u0111\u1ee3i kho\u1ea3ng 3\u20137 ng\u00e0y. N\u1ebfu sau kho\u1ea3ng th\u1eddi gian \u0111\u00f3 b\u1ea1n v\u1eabn y\u00eau th\u00edch ho\u1eb7c th\u1ef1c s\u1ef1 c\u1ea3m th\u1ea5y c\u1ea7n th\u00ec h\u00e3y mua.<\/p>\n

\u2013 Ki\u1ec3m k\u00ea tr\u01b0\u1edbc khi mua<\/strong>: Tr\u00e1nh mua l\u1eb7p l\u1ea1i nh\u1eefng m\u00f3n \u0111\u1ed3 t\u01b0\u01a1ng t\u1ef1 \u0111\u00e3 c\u00f3 trong t\u1ee7.<\/p>\n

\u2013 H\u1ecfi \u201cT\u1ea1i sao m\u00ecnh ph\u1ea3i mua ngay b\u00e2y gi\u1edd?<\/strong>\u201d. V\u00ec m\u00f3n \u0111\u1ed3 th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft, v\u00ec gi\u1ea3m gi\u00e1, v\u00ec bu\u1ed3n ch\u00e1n, hay v\u00ec b\u1ea1n th\u1ea5y ng\u01b0\u1eddi kh\u00e1c c\u00f3? Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn th\u1ea5u \u0111\u00e1o v\u00e0 ti\u00eau d\u00f9ng th\u00f4ng minh h\u01a1n. Th\u1ebf gi\u1edbi b\u00e1n l\u1ebb thay \u0111\u1ed5i t\u1eebng ng\u00e0y, nh\u01b0ng \u0111\u1ed9ng l\u1ef1c t\u00e2m l\u00fd v\u1eabn gi\u1eef nguy\u00ean: c\u1ea3m x\u00fac, s\u1ef1 khan hi\u1ebfm, s\u1ee9c m\u1ea1nh c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng. Hi\u1ec3u nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a ch\u00fang ta s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm ho\u00e0n to\u00e0n l\u00fd tr\u00ed, b\u1edfi nh\u01b0 th\u1ebf s\u1ebd m\u1ea5t \u0111i \u00edt nhi\u1ec1u ni\u1ec1m vui. Nh\u01b0ng \u00edt nh\u1ea5t, n\u00f3 gi\u00fap ta t\u1ec9nh th\u1ee9c h\u01a1n, bi\u1ebft khi n\u00e0o n\u00ean chi\u1ec1u theo c\u1ea3m x\u00fac, khi n\u00e0o n\u00ean k\u00ecm l\u1ea1i.<\/p>\n

B\u1edfi \u0111\u00f4i khi, m\u1ed9t m\u00f3n \u0111\u1ed3 mua b\u1ed1c \u0111\u1ed3ng \u0111\u00fang l\u00fac c\u0169ng c\u00f3 th\u1ec3 mang l\u1ea1i ni\u1ec1m vui th\u1eadt s\u1ef1, mi\u1ec5n l\u00e0 b\u1ea1n bi\u1ebft c\u00e1ch ki\u1ec3m so\u00e1t ch\u00fang.<\/p>\n

Harper’s Bazaar Vi\u1ec7t Nam\u00a0<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed7i ng\u01b0\u1eddi s\u1ebd c\u00f3 m\u1ed9t l\u00fd do cho ri\u00eang m\u00ecnh khi mua s\u1eafm m\u00f3n \u0111\u1ed3 n\u00e0o \u0111\u00f3. 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