{"id":2914446,"date":"2025-03-04T15:32:37","date_gmt":"2025-03-04T08:32:37","guid":{"rendered":"https:\/\/kill2.mmmaq.com/_res_0\/?p=2914446"},"modified":"2025-03-05T16:25:02","modified_gmt":"2025-03-05T09:25:02","slug":"xenia-tchoumi-businesswoman-content-creator-and-advocate-for-change","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/xenia-tchoumi-businesswoman-content-creator-and-advocate-for-change\/","title":{"rendered":"Xenia Tchoumi: Businesswoman, content creator, and advocate for change"},"content":{"rendered":"\"Xenia\n

With millions of followers, she stands not only as a businesswoman but as a curator of ideas and advocate for change. Her achievements, which weave together influential brand collaborations, entrepreneurship, and social activism, blend authenticity with innovation in a way that few have done before.<\/p>\n\"\"\n

Known for her collaborations with prestigious brands such as Mo\u00ebt & Chandon, Samsung, Est\u00e9e Lauder, and Dior, Xenia has redefined what it means to be a “model.” Yet, she doesn\u2019t identify herself in the traditional sense. Instead, she sees herself as a \u201cpersonality or a brand\u201d \u2014 a platform to express her values, her aesthetics, and the stories she cares about.<\/p>\n\"N\u1eef\n

A blend of cultures<\/h2>\n

Though Xenia\u2019s life is rooted in London, her upbringing in Lugano, the Italian part of Switzerland, has shaped who she is. Fluent in six languages, Xenia describes herself as an \u201cinternational northern Italian with eastern origins.\u201d She\u2019s proud of her Swiss-Italian heritage but has also embraced her life as a \u201chappy Londoner.\u201d<\/p>\n\"\"\n

A brand beyond beauty<\/h2>\n

\u201cWhen I think about my work, it\u2019s not just about looks,\u201d Xenia explains. \u201cIt\u2019s about what I speak about, my aesthetics, and what I stand for.\u201d For Xenia, it\u2019s all about staying grounded and true to herself, ensuring that every project is built on the foundation of authenticity and impact. Whether she\u2019s sharing her thoughts on social media or taking her followers on a journey, she strives to build something meaningful \u2014 focusing on storytelling and empowerment.<\/p>\n\"N\u1eef\n

This commitment to social change is evident in her involvement with the Pomellato jewelry campaign against violence toward women. \u201cIt was powerful,\u201d she says. \u201cAs a self-made woman in business, using my voice to draw attention to issues like these felt deeply personal and necessary.\u201d<\/p>\n\"\"\n

The secret to success: discipline, technology, and passion<\/h2>\n

With a diverse range of projects on her plate, from writing her book Why You Should Empower Yourself<\/em> to speaking at prestigious events like the World Economic Forum in Davos, and running her own branding consultancy, Xenia\u2019s schedule is nothing short of packed. So, how does she keep up?<\/p>\n\"\"\n

\u201cDiscipline, passion, and choosing my team members very carefully,\u201d she says. Her work with long-time collaborator Adriano Artexcellence, a renowned photographer, is a testament to this careful team-building. Xenia also embraces technology, especially AI, which she credits for streamlining her processes. \u201cI\u2019m thankful to be living in a technological renaissance era,\u201d she adds. \u201cIt allows me to focus on what matters most every day.\u201d<\/p>\n\"N\u1eef\n

Despite her hectic schedule, Xenia makes time for herself. \u201cNot enough,\u201d she admits with a smile, \u201cbut dancing and listening to Latin American music keep me going.\u201d She also enjoys occasional tropical escapes to reconnect with nature and recharge.<\/p>\n\"\"\n

Staying true to natural beauty<\/h2>\n

When asked about beauty enhancements, Xenia remains firm in her belief that confidence should come from within. \u201cFor now, yes,\u201d she says, \u201cI truly hope to maintain my confidence rooted in my personality and abilities, rather than just my looks.\u201d<\/p>\n\"N\u1eef\n

She\u2019s committed to staying fully natural and relies on biohacking practices to maintain her youthful skin, including red light therapy, myofascial massages, and infrared sauna sessions at home. She also focuses on eating organic foods and managing stress. \u201cGood sleep and a good mood are key,\u201d she notes.<\/p>\n\"\"\n

Empowering brands and influencing the future<\/h2>\n

Xenia\u2019s influence extends far beyond fashion and beauty. With over 10 million followers across social media platforms, she collaborates with top brands to tell authentic stories that resonate with her audience. But for Xenia, it\u2019s not just about visibility \u2014 it\u2019s about impact.<\/p>\n\"N\u1eef\n

\u201cBrands don\u2019t just collaborate with me for visibility,\u201d she explains. \u201cThey do it for impact. I help them tell their story in a way that feels genuine, bridging the gap between innovation, aesthetics, and lifestyle.\u201d<\/p>\n

Xenia is particularly excited about collaborating with brands in the tech and wellness sectors, such as AI-driven fashion, smart beauty, and longevity-focused technologies. \u201cI love working with companies that are shaping the future,\u201d she shares. \u201cMy audience trusts my recommendations because I focus on real value, not just aesthetics.\u201d<\/p>\n\"\"\n

Talent: Xenia Tchoumi @xenia | www.xeniatchoumi.com.<\/em>
\nDirector & Photographer: Adriano Artexcellence @adrianoartexcellence.<\/em>
\nStylist: Melane Hearnden @justmelane.<\/em>
\nTailor: Sarah Bournab @sarah.bounab.<\/em>
\nHair & Makeup: Polina Kvasha @_kp.polina_.<\/em>
\nSet & Stylist Assistant: M\u00e9lissa Andr\u00e9 @mlsa.paris.<\/em>
\nProduction Assistant: Luana Ryser @luanaryser.<\/em>
\nFilm: Nass Belabbas @nass.belabbas.<\/em>
\nPost Production: Anna Nguyen @annanguyen.retoucher.<\/em>
\nProduction Executive: @cx.agmanegement<\/em><\/p>\n

Wardrobe: <\/em>
\n– @balenciaga by @bongenie<\/em>
\n– Shoes: @bikkou_geneve.<\/em>
\n– Dresses: @elizabethgeneve @coperni @globus
\n@girlsgownbad @saulee @sly010_official
\n@mm6maisonmargiela @brunellocucinelli @kunert<\/em><\/p>\n

Harper’s Bazaar Vi\u1ec7t Nam<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Being a dynamic presence in the digital world, Xenia Tchoumi is known for her commitment to self-expression and meaningful impact.<\/p>\n","protected":false},"author":213,"featured_media":2914416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1474],"tags":[],"acf":[],"yoast_head":"\nXenia Tchoumi: Businesswoman, content creator, and advocate | Harper's Bazaar Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"Being a dynamic presence in the digital world, Xenia Tchoumi is known for her commitment to self-expression and meaningful impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kill2.mmmaq.com\/xenia-tchoumi-businesswoman-content-creator-and-advocate-for-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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