{"id":26918,"date":"2014-06-25T07:00:13","date_gmt":"2014-06-25T00:00:13","guid":{"rendered":"https:\/\/kill2.mmmaq.com\/?p=26918"},"modified":"2020-02-19T08:54:32","modified_gmt":"2020-02-19T01:54:32","slug":"ban-biet-gi-ve-pop-store","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/ban-biet-gi-ve-pop-store\/","title":{"rendered":"B\u1ea0N BI\u1ebeT G\u00cc V\u1ec0 POP UP STORE?"},"content":{"rendered":"
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M\u1ed9t g\u00f3c pop-up store c\u1ee7a Chanel m\u1edf t\u1ea1i Saint-Tropez<\/em><\/p><\/div>\n

V\u00e0i n\u0103m tr\u01b0\u1edbc, t\u1ea1p ch\u00ed Marketing Week, Anh, t\u1eebng \u0111\u0103ng b\u00e0i vi\u1ebft v\u1edbi t\u1ef1a \u0111\u1ec1: \u201cC\u00e1c c\u1eeda h\u00e0ng pop-up \u0111\u00e3 h\u1ebft th\u1eddi?\u201d nh\u01b0 \u0111i\u1ec1m b\u00e1o v\u1ec1 s\u1ef1 ngu\u1ed9i d\u1ea7n c\u1ee7a c\u00f4ng th\u1ee9c b\u00e1n l\u1ebb ra \u0111\u1eddi \u0111\u1ea7u nh\u1eefng n\u0103m 2000 n\u00e0y. Th\u1ebf nh\u01b0ng, b\u1ea5t ch\u1ea5p nh\u1eefng b\u00e1o hi\u1ec7u kh\u00f4ng hay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u1eabn ti\u1ebfp t\u1ee5c duy tr\u00ec n\u00f3. Kh\u00f4ng ch\u1ec9 Salvatore Ferragamo m\u00e0 nh\u1eefng t\u00ean tu\u1ed5i l\u1eebng l\u1eaby nh\u01b0 Dior, Louis Vuitton, Tommy Hilfiger, Prada, Herm\u00e8s, Chanel\u2026 c\u0169ng tham gia v\u00e0o ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng n\u00e0y.<\/p>\n

T\u1eeb th\u00e1ng S\u00e1u \u0111\u1ebfn th\u00e1ng M\u01b0\u1eddi n\u0103m 2010, Chanel m\u1edf m\u1ed9t boutique t\u1ea1i v\u00f9ng ven \u0110\u1ecba Trung H\u1ea3i, Ph\u00e1p trong m\u1ed9t dinh th\u1ef1 x\u00e2y t\u1eeb th\u1ebf k\u1ef7 XVIII. \u00dd t\u01b0\u1edfng n\u00e0y th\u00e0nh c\u00f4ng \u0111\u1ebfn n\u1ed7i Chanel quy\u1ebft \u0111\u1ecbnh l\u00e0m l\u1ea1i v\u00e0o n\u0103m sau \u0111\u00f3 v\u00e0 l\u1ea7n n\u00e0y h\u1ecd m\u1edf \u0111\u1ebfn hai c\u1eeda h\u00e0ng t\u1ea1i Saint-Tropez v\u00e0 Cannes. \u0110\u00f3 l\u00e0 chi\u00eau theo ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o h\u1ecd \u0111\u1ebfn khi m\u00f9a h\u00e8 v\u1ec1, khi g\u1ea7n nh\u01b0 m\u1ecdi nh\u00e2n v\u1eadt gi\u00e0u c\u00f3 \u0111\u1ec1u \u0111\u1ed5 v\u1ec1 mi\u1ec1n Nam n\u01b0\u1edbc Ph\u00e1p xinh \u0111\u1eb9p \u0111\u1ec3 \u0111\u1eafm m\u00ecnh trong \u00e1nh n\u1eafng v\u00e0 nh\u1eefng b\u00e3i bi\u1ec3n. T\u00ednh \u0111\u1ebfn cu\u1ed1i n\u0103m 2013, v\u1edbi boutique tr\u01b0ng b\u00e0y b\u1ed9 s\u01b0u t\u1eadp Xu\u00e2n H\u00e8 2013 v\u00e0 b\u1ed9 s\u01b0u t\u1eadp M\u00e9tiers d\u2019Art 2013\u20132014 Paris-Edimburgh t\u1ea1i kh\u00e1ch s\u1ea1n La Mistral\u00e9e, Chanel \u0111\u00e3 b\u1ed1n l\u1ea7n \u0111\u1ebfn v\u1edbi thi\u00ean \u0111\u01b0\u1eddng Saint-Tropez.<\/p>\n

T\u1ea1m th\u1eddi v\u00e0 g\u00e2y hi\u1ebfu k\u1ef3<\/strong><\/h2>\n

Ch\u1eb3ng ph\u1ea3i v\u00ec tranh th\u1ee7 ch\u00fat l\u1ee3i nhu\u1eadn th\u1eddi v\u1ee5 m\u00e0 nh\u1eefng nh\u00e0 m\u1ed1t tr\u1ee9 danh n\u00e0y \u0111\u1ed5 c\u00f4ng s\u1ee9c, ti\u1ec1n c\u1ee7a m\u1edf c\u00e1c c\u1eeda h\u00e0ng t\u1ea1m th\u1eddi. Kh\u00f4ng gi\u1ed1ng nh\u01b0 ki\u1ec3u c\u1eeda hi\u1ec7u th\u00f4ng th\u01b0\u1eddng, pop-up store ch\u1ec9 xu\u1ea5t hi\u1ec7n trong th\u1eddi gian ng\u1eafn, t\u1ea1i nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t, b\u1ea5t ng\u1edd. Thu\u1eadt ng\u1eef \u201cpop-up\u201d c\u00f3 l\u1ebd l\u00e0 t\u1eeb ch\u00ednh x\u00e1c nh\u1ea5t \u0111\u1ec3 ch\u1ec9 ki\u1ec3u c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u201cm\u1ecdc l\u00ean\u201d m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 r\u1ed3i l\u1ea1i bi\u1ebfn m\u1ea5t v\u00e0i ng\u00e0y sau m\u00e0 kh\u00f4ng h\u1ec1 b\u00e1o tr\u01b0\u1edbc. \u00dd t\u01b0\u1edfng v\u1ec1 ki\u1ec3u kinh doanh n\u00e0y ra \u0111\u1eddi do c\u00e1c nh\u00e0 b\u00e1n l\u1ebb quy m\u00f4 nh\u1ecf c\u1ea7n t\u1eadn d\u1ee5ng nhu c\u1ea7u mua s\u1eafm t\u0103ng cao d\u1ecbp l\u1ec5 h\u1ed9i nh\u01b0 Halloween, Gi\u00e1ng Sinh, Ph\u1ee5c sinh v\u00e0 Valentine.<\/p>\n

\"pop-uo-store-Louis-Vuitton\"<\/a>

Pop-up store c\u1ee7a Louis Vuitton h\u1ee3p t\u00e1c v\u1edbi Yayoi Kusama<\/em><\/p><\/div>\n

M\u00f4 h\u00ecnh pop-up store ph\u1ed5 bi\u1ebfn nh\u1edd nh\u00e3n hi\u1ec7u th\u1eddi trang Nh\u1eadt B\u1ea3n, Comme des Gar\u00e7on<\/strong>. Ng\u01b0\u1eddi s\u00e1ng l\u1eadp Rei Kawakubo m\u1edf c\u1eeda h\u00e0ng t\u1ea1m th\u1eddi \u0111\u1ea7u ti\u00ean cho h\u00e3ng t\u1ea1i Berlin v\u00e0o n\u0103m 2004. K\u1ec3 t\u1eeb \u0111\u00f3, Comme des Gar\u00e7on \u0111\u1eb7t d\u1ea5u \u1ea5n kh\u1eafp th\u1ebf gi\u1edbi th\u00f4ng qua c\u00e1c pop-up store t\u1ea1i Warsaw, Helsinki, Singapore, Los Angeles, H\u1ed3ng K\u00f4ng, Glasgow\u2026 Nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y th\u01b0\u1eddng ch\u1ec9 m\u1edf trong m\u1ed9t n\u0103m v\u00e0 t\u1ecda l\u1ea1c \u1edf nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m kh\u00f3 \u0111o\u00e1n tr\u01b0\u1edbc, c\u00e1ch xa trung t\u00e2m th\u1eddi trang c\u1ee7a m\u1ed7i th\u00e0nh ph\u1ed1. Nh\u1eefng n\u01a1i mua s\u1eafm t\u1ea1m th\u1eddi v\u00e0 kh\u00f4ng c\u1ed1 \u0111\u1ecbnh n\u00e0y \u0111\u00e3 gi\u00fap nh\u00e3n hi\u1ec7u l\u1ea5n s\u00e2u v\u00e0 t\u1ea1o t\u00ean tu\u1ed5i trong gi\u1edbi th\u1eddi trang. M\u00f4 h\u00ecnh c\u1ee7a Comme des Gar\u00e7on b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u \u00f4ng l\u1edbn trong ng\u00e0nh h\u1ecdc h\u1ecfi.<\/p>\n

\u0110i\u1ec1u th\u00fa v\u1ecb \u1edf nh\u1eefng c\u1eeda h\u00e0ng t\u1ea1m th\u1eddi n\u1eb1m \u1edf y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd, c\u1ea3 v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m hay nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i v\u1ee1 \u00f2a v\u00ec th\u00fa v\u1ecb. N\u1ebfu g\u00e2y \u0111\u01b0\u1ee3c cho kh\u00e1ch h\u00e0ng s\u1ef1 t\u00f2 m\u00f2 v\u00e0 th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c \u0111am m\u00ea kh\u00e1m ph\u00e1 c\u00e1i m\u1edbi th\u00ec d\u00f9 ch\u1ec9 t\u1ed3n t\u1ea1i m\u1ed9t th\u1eddi gian ng\u1eafn r\u1ed3i bi\u1ebfn m\u1ea5t, nh\u00e3n h\u00e0ng \u0111\u00e3 v\u00f4 c\u00f9ng th\u00e0nh c\u00f4ng. Gi\u1ed1ng nh\u01b0 nh\u1eefng c\u1eeda h\u00e0ng \u0111\u1ed3 c\u0169 b\u00ed \u1ea9n xu\u1ea5t hi\u1ec7n trong ti\u1ec3u thuy\u1ebft phi\u00eau l\u01b0u, t\u00ednh t\u1ea1m th\u1eddi, ch\u1edbp nho\u00e1ng c\u1ee7a nh\u1eefng pop-up store l\u00e0 th\u1ee9 khi\u1ebfn kh\u00e1ch c\u1ea3m th\u1ea5y th\u00edch th\u00fa, t\u1ea1o cho h\u1ecd c\u1ea3m gi\u00e1c ph\u1ea3i g\u1ea5p r\u00fat, nhanh ch\u00f3ng \u0111\u1ebfn \u0111\u00f3 tr\u01b0\u1edbc khi n\u00f3 bi\u1ebfn m\u1ea5t. \u0110i\u1ec1u th\u00fa v\u1ecb kh\u00e1c l\u00e0 kh\u00e1ch mu\u1ed1n t\u00ecm \u0111\u1ebfn pop-up store c\u0169ng ph\u1ea3i n\u1ed7 l\u1ef1c \u0111\u00f4i ch\u00fat \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ecba \u0111i\u1ec3m th\u00f4ng qua truy\u1ec1n mi\u1ec7ng ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i b\u1edfi th\u00f4ng tin kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o r\u1ed9ng r\u00e3i tr\u00ean t\u1ea1p ch\u00ed.<\/p>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u g\u00e2y hi\u1ebfu k\u1ef3 m\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u1eddng t\u1eadn d\u1ee5ng l\u00e0 \u0111\u1ecba \u0111i\u1ec3m m\u1edf c\u1eeda h\u00e0ng. \u0110\u00f3 ph\u1ea3i l\u00e0 n\u01a1i kh\u00f4ng ai ngh\u0129 t\u1edbi, c\u00f3 ph\u1ea7n kh\u00f4ng b\u00ecnh th\u01b0\u1eddng. \u0110i\u1ec3n h\u00ecnh nh\u01b0 khi Chanel h\u1ee3p t\u00e1c c\u00f9ng nh\u00e3n hi\u1ec7u cao c\u1ea5p Colette m\u1edf m\u1ed9t boutique ng\u1eafn h\u1ea1n t\u1ea1i Paris v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m Tu\u1ea7n l\u1ec5 Th\u1eddi trang Paris Thu \u0110\u00f4ng 2011, h\u1ecd ch\u1ecdn \u0111i\u1ec3m tr\u01b0ng b\u00e0y nh\u1eefng s\u1ea3n ph\u1ea9m xa hoa \u1edf n\u01a1i tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 m\u1ed9t garage. Kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ebf, h\u00e3ng c\u00f2n m\u1eddi c\u1ea3 m\u1ed9t ngh\u1ec7 s\u1ef9 graffiti v\u1ebd theo \u00fd kh\u00e1ch h\u00e0ng l\u00ean nh\u1eefng chi\u1ebfc t\u00fai Chanel v\u00e0 c\u00f2n c\u00f3 c\u1ea3 m\u1ed9t qu\u1ea7y l\u00e0m m\u00f3ng c\u0169ng nh\u01b0 k\u1ec7 b\u00e1nh cupcake Chez Bogato.<\/p>\n

\bTr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c quy\u1ec1n<\/strong><\/h2>\n

Kh\u00f4ng ch\u1ec9 khi\u1ebfn fashionista ph\u1ea3i l\u1eb7n l\u1ed9i t\u00ecm \u0111\u1ebfn n\u01a1i \u0111\u1ec3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m, c\u00e1c \u0111\u1ebf ch\u1ebf th\u1eddi trang c\u00f2n bi\u1ebft c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng ph\u1ea3i theo d\u1ea5u m\u00ecnh, theo d\u00f5i m\u00ecnh \u0111ang \u0111i \u0111\u1ebfn \u0111\u00e2u v\u00e0 bao gi\u1edd s\u1ebd \u0111\u1ebfn v\u1edbi h\u1ecd. V\u00ed d\u1ee5 nh\u01b0 khi Tommy Hilfiger t\u1ed5 ch\u1ee9c bus tour Surf Shack xuy\u00ean l\u1ee5c \u0111\u1ecba B\u1eafc M\u1ef9 m\u00f9a h\u00e8 n\u0103m 2013. \u0110\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t pop-up store di \u0111\u1ed9ng, chi\u1ebfc xe bus b\u00e0y b\u00e1n b\u1ed9 s\u01b0u t\u1eadp capsule, c\u00e1c m\u1eabu v\u00e1n l\u01b0\u1edbt do nhi\u1ec1u ngh\u1ec7 s\u1ef9 thi\u1ebft k\u1ebf v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t trong d\u00f2ng Surf Shack.<\/p>\n

\"pop-uo-store-Tommy\"<\/a>

C\u1eeda h\u00e0ng c\u1ee7a Tommy Hilfiger v\u1edbi c\u00e1c m\u1eabu l\u01b0\u1edbt v\u00e1n d\u00f2ng Surf Shack<\/em><\/p><\/div>\n

Nh\u1eefng tr\u1ea3i nghi\u1ec7m ng\u1eafn h\u1ea1n n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e1c h\u00e3ng chu\u1ea9n b\u1ecb c\u00f4ng phu nhi\u1ec1u th\u00e1ng, th\u1eadm ch\u00ed nhi\u1ec1u n\u0103m \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng l\u1edbn v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb t\u1edbi h\u1ecd m\u1ed9t th\u1eddi gian d\u00e0i sau \u0111\u00f3. B\u1ecf ra kinh ph\u00ed l\u1edbn \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n th\u00f4ng ch\u01b0a h\u1eb3n l\u00e0 \u0111\u1ee7 \u0111\u1ec3 thu h\u00fat th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng m\u1edbi ng\u00e0y c\u00e0ng tinh t\u1ebf v\u00e0 y\u00eau c\u1ea7u cao. V\u1eady n\u00ean nh\u1eefng c\u1eeda h\u00e0ng pop-up n\u00e0y l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec7u qu\u1ea3 \u0111\u1ec3 l\u00f4i k\u00e9o s\u1ef1 quan t\u00e2m v\u00e0 g\u1eafn b\u00f3 c\u1ee7a h\u1ecd.<\/p>\n

Pop-up store \u0111\u00f4i khi l\u00e0 n\u01a1i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 nghi\u1ec7m m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh marketing m\u1edbi. Do t\u00ednh ch\u1ea5t ch\u1edbp nho\u00e1ng c\u1ee7a c\u1eeda h\u00e0ng n\u00ean h\u1ecd kh\u00f4ng ch\u1ec9 \u00edt g\u1eb7p r\u1ee7i ro v\u1ec1 vi\u1ec7c qu\u1ea3ng b\u00e1 m\u00e0 c\u00f2n c\u00f3 th\u1ec3 th\u1ecfa s\u1ee9c s\u00e1ng t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m ho\u00e0n to\u00e0n m\u1edbi m\u1ebb cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u1eddng th\u1ea5y. V\u00ed d\u1ee5 nh\u01b0 lo\u1ea1t c\u1eeda h\u00e0ng gi\u00e0y sneaker Gucci Icon\u2013Temporary m\u1edf n\u0103m 2009, 2010. Trong nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m ch\u1ec9 t\u1ed3n t\u1ea1i hai tu\u1ea7n, trang tr\u00ed t\u00f4ng m\u00e0u tr\u1eafng s\u00e1ng ch\u1ee7 \u0111\u1ea1o v\u1edbi nh\u1eefng b\u0103ng \u0111\u1ecf v\u00e0 xanh l\u00e1 c\u1ee1 l\u1edbn \u0111\u1eb7c tr\u01b0ng c\u1ee7a h\u00e3ng bao quanh, Gucci ch\u1ec9 b\u00e0y b\u00e1n b\u1ed9 s\u01b0u t\u1eadp s\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n gi\u00e0y sneaker h\u1ee3p t\u00e1c thi\u1ebft k\u1ebf c\u00f9ng DJ n\u1ed5i ti\u1ebfng Mark Ronson. B\u1ed9 s\u01b0u t\u1eadp g\u1ed3m 16 m\u1eabu sneaker cho nam v\u00e0 hai m\u1eabu cho n\u1eef nh\u01b0ng \u1edf m\u1ed7i pop-up store t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 t\u1eeb New York, Miami \u0111\u1ebfn London, Berlin, Paris, H\u1ed3ng K\u00f4ng, Tokyo l\u1ea1i tr\u01b0ng b\u00e0y m\u1ed9t phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n m\u1edbi c\u1ee7a Gucci Ronson sneaker. Ngo\u00e0i c\u1ea3m gi\u00e1c \u0111\u1ed9c quy\u1ec1n n\u00e0y, kh\u00e1ch c\u00f2n \u0111\u01b0\u1ee3c t\u1eb7ng m\u1ed9t \u0111\u0129a vinyl 12-inch v\u1edbi c\u00e1c b\u1ea3n thu \u00e2m \u0111\u1eb7c bi\u1ec7t c\u1ee7a Mark Ronson.<\/p>\n

Cu\u1ed9c ch\u01a1i c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn<\/strong><\/h2>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng t\u00ean tu\u1ed5i b\u00e1n l\u1ebb, khi m\u1edf m\u1ed9t c\u1eeda h\u00e0ng pop-up, h\u1ecd kh\u00f4ng \u0111\u01b0a ra m\u1ee5c ti\u00eau b\u00e1n h\u1ebft s\u1ea3n ph\u1ea9m nh\u01b0 nh\u1eefng c\u1eeda h\u00e0ng th\u01b0\u1eddng m\u00e0 m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 t\u1ea1o ra m\u1ed9t n\u01a1i tr\u01b0ng b\u00e0y ngh\u1ec7 thu\u1eadt v\u1edbi s\u1ee9 m\u1ec7nh mang l\u1ea1i s\u1ef1 th\u00edch th\u00fa v\u00e0 b\u00e0n lu\u1eadn cho kh\u00e1ch h\u00e0ng. V\u1eady n\u00ean kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi ngay \u0111\u1ebfn nh\u1eefng t\u00ean tu\u1ed5i chuy\u00ean v\u1ec1 b\u00e1n l\u1ebb nh\u01b0 eBay, Target c\u0169ng kh\u00f4ng ch\u1ecbu \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c ch\u01a1i.<\/p>\n

\"pop-uo-store-eBay\"<\/a>

Pop-up store c\u1ee7a eBay m\u1edf d\u1ecbp Gi\u00e1ng Sinh 2012 tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1 New York<\/em><\/p><\/div>\n

Th\u01b0\u01a1ng hi\u1ec7u b\u00ecnh d\u00e2n Target xem pop-up store l\u00e0 n\u01a1i t\u1ea1o ti\u1ebfng vang cho nh\u1eefng b\u1ed9 s\u01b0u t\u1eadp h\u1ee3p t\u00e1c thi\u1ebft k\u1ebf v\u1edbi nh\u1eefng nh\u00e0 t\u1ea1o m\u1ed1t n\u1ed5i ti\u1ebfng. Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf M\u1ef9, h\u1ecd c\u00f2n m\u1edf c\u1eeda h\u00e0ng t\u1ea1i Toronto tr\u01b0\u1edbc khi m\u1edf l\u1ea7n l\u01b0\u1ee3t 135 c\u1eeda h\u00e0ng kh\u1eafp Canada trong n\u0103m 2013. D\u00f9 quy \u0111\u1ecbnh m\u1ed7i kh\u00e1ch ch\u1ec9 mua \u0111\u01b0\u1ee3c ba s\u1ea3n ph\u1ea9m nh\u01b0ng c\u1eeda h\u00e0ng b\u00e1n \u0111\u1ed3 cao c\u1ea5p do Jason Wu thi\u1ebft k\u1ebf cho Target \u1edf Toronto \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c \u0111\u1ebfn 2.500 s\u1ea3n ph\u1ea9m ch\u1ec9 trong n\u0103m gi\u1edd.<\/p>\n

Khi eBay m\u1edf pop-up \u0111\u1ea7u ti\u00ean v\u00e0o m\u00f9a Gi\u00e1ng Sinh 2011 t\u1ea1i Trung t\u00e2m Soho, London, h\u1ecd \u0111\u00e3 thu h\u00fat r\u1ea5t nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd trong su\u1ed1t m\u00f9a l\u1ec5 n\u0103m \u0111\u00f3. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua s\u1eafm trong c\u1eeda h\u00e0ng th\u00f4ng qua smartphone c\u1ee7a m\u00ecnh v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng giao t\u1eadn nh\u00e0. K\u1ec3 t\u1eeb \u0111\u00f3, eBay b\u1eaft \u0111\u1ea7u g\u1eafn b\u00f3 v\u1edbi pop-up khi m\u1edf th\u00eam nhi\u1ec1u c\u1eeda h\u00e0ng \u1edf London, Berlin, \u0110\u1ee9c v\u00e0 Manhattan, M\u1ef9. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng 2.500 ng\u01b0\u1eddi b\u01b0\u1edbc v\u00e0o v\u00e0 mua s\u1eafm trong c\u00e1c c\u1eeda h\u00e0ng t\u1ea1m th\u1eddi, website c\u1ee7a eBay c\u0169ng t\u0103ng l\u01b0\u1ee3t truy c\u1eadp \u0111\u00e1ng k\u1ec3. \u0110\u00f3 l\u00e0 ch\u01b0a t\u00ednh \u0111\u1ebfn l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Facebook c\u1ee7a h\u00e3ng c\u0169ng t\u0103ng l\u00ean th\u00eam 25.000 ch\u1ec9 trong n\u0103m ng\u00e0y sau chi\u1ebfn d\u1ecbch.<\/p>\n

Sau g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7, t\u01b0\u1edfng nh\u01b0 \u0111\u00e3 h\u1ea1 nhi\u1ec7t nh\u01b0ng th\u1ef1c ch\u1ea5t pop-up store v\u1eabn l\u00e0 tr\u00e0o l\u01b0u l\u1edbn trong ng\u00e0nh b\u00e1n l\u1ebb th\u1eddi trang. M\u1ed9t khi c\u00e1c t\u00edn \u0111\u1ed3 th\u1eddi trang ch\u01b0a h\u1ebft y\u00eau th\u00edch nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi, nh\u1eefng s\u00e1ng t\u1ea1o v\u00e0 s\u1ef1 \u0111\u1ed9c quy\u1ec1n, c\u00e1c c\u1eeda h\u00e0ng t\u1ea1m th\u1eddi v\u1eabn c\u00f2n l\u00e0 n\u01a1i c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 th\u00edch th\u00fa, t\u00f2 m\u00f2 v\u00e0 quan t\u00e2m c\u1ee7a h\u1ecd.<\/p>\n

>>> Xem th\u00eam: “Store – \u0111\u1ea1i s\u1ee9 c\u1ee7a nh\u1eefng nh\u00e0 m\u1ed1t”<\/strong><\/span><\/a><\/span><\/h3>\n

B\u00e0i: Trinh Pak – \u1ea2nh: AFP, T\u01b0 li\u1ec7u
\nHarper’s Bazaar Vi\u1ec7t Nam<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Thu\u1eadt ng\u1eef \u201cpop-up\u201d c\u00f3 l\u1ebd l\u00e0 t\u1eeb ch\u00ednh x\u00e1c nh\u1ea5t \u0111\u1ec3 ch\u1ec9 ki\u1ec3u c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u201cm\u1ecdc l\u00ean\u201d t\u1ea1i m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m kh\u00f4ng ai ngh\u0129 t\u1edbi r\u1ed3i l\u1ea1i b\u1ea5t ng\u1edd bi\u1ebfn m\u1ea5t v\u00e0i ng\u00e0y sau \u0111\u00f3<\/p>\n","protected":false},"author":3,"featured_media":26921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[54449,60299,62202,143142],"acf":[],"yoast_head":"\nV\u00ec sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang m\u1edf c\u1eeda h\u00e0ng pop up? | Harper's Bazaar<\/title>\n<meta name=\"description\" content=\"Thu\u1eadt ng\u1eef \u201cpop-up\u201d c\u00f3 l\u1ebd l\u00e0 t\u1eeb ch\u00ednh x\u00e1c nh\u1ea5t \u0111\u1ec3 ch\u1ec9 ki\u1ec3u c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u201cm\u1ecdc l\u00ean\u201d m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 r\u1ed3i l\u1ea1i b\u1ea5t ng\u1edd bi\u1ebfn m\u1ea5t v\u00e0i ng\u00e0y sau \u0111\u00f3. C\u00f9ng Bazaar t\u00ecm hi\u1ec3u v\u1ec1 pop-up store nh\u00e9!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kill2.mmmaq.com\/ban-biet-gi-ve-pop-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ea0N BI\u1ebeT G\u00cc V\u1ec0 POP UP STORE?\" \/>\n<meta property=\"og:description\" content=\"Thu\u1eadt ng\u1eef \u201cpop-up\u201d c\u00f3 l\u1ebd l\u00e0 t\u1eeb ch\u00ednh x\u00e1c nh\u1ea5t \u0111\u1ec3 ch\u1ec9 ki\u1ec3u c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u201cm\u1ecdc l\u00ean\u201d m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 r\u1ed3i l\u1ea1i b\u1ea5t ng\u1edd bi\u1ebfn m\u1ea5t v\u00e0i ng\u00e0y sau \u0111\u00f3. C\u00f9ng Bazaar t\u00ecm hi\u1ec3u v\u1ec1 pop-up store nh\u00e9!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kill2.mmmaq.com\/ban-biet-gi-ve-pop-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Harper's Bazaar Vi\u1ec7t Nam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HarpersBazaarVN\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-25T00:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-19T01:54:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kill2.mmmaq.com/_res_0\/wp-content\/uploads\/2014\/06\/pop-uo-store-Chanel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ngoc Nguyen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ngoc Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kill2.mmmaq.com\/ban-biet-gi-ve-pop-store\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kill2.mmmaq.com\/ban-biet-gi-ve-pop-store\/\"},\"author\":{\"name\":\"Ngoc Nguyen\",\"@id\":\"https:\/\/kill2.mmmaq.com\/#\/schema\/person\/b40e7767a62e0ae437dc0788798af4c6\"},\"headline\":\"B\u1ea0N BI\u1ebeT G\u00cc V\u1ec0 POP UP STORE?\",\"datePublished\":\"2014-06-25T00:00:13+00:00\",\"dateModified\":\"2020-02-19T01:54:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kill2.mmmaq.com\/ban-biet-gi-ve-pop-store\/\"},\"wordCount\":2485,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kill2.mmmaq.com\/#organization\"},\"keywords\":[\"Chanel\",\"Business\",\"khai tr\u01b0\u01a1ng\",\"c\u1eeda h\u00e0ng pop up\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kill2.mmmaq.com\/ban-biet-gi-ve-pop-store\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kill2.mmmaq.com\/ban-biet-gi-ve-pop-store\/\",\"url\":\"https:\/\/kill2.mmmaq.com\/ban-biet-gi-ve-pop-store\/\",\"name\":\"V\u00ec sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang m\u1edf c\u1eeda h\u00e0ng pop up? | Harper's Bazaar\",\"isPartOf\":{\"@id\":\"https:\/\/kill2.mmmaq.com\/#website\"},\"datePublished\":\"2014-06-25T00:00:13+00:00\",\"dateModified\":\"2020-02-19T01:54:32+00:00\",\"description\":\"Thu\u1eadt ng\u1eef \u201cpop-up\u201d c\u00f3 l\u1ebd l\u00e0 t\u1eeb ch\u00ednh x\u00e1c nh\u1ea5t \u0111\u1ec3 ch\u1ec9 ki\u1ec3u c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u201cm\u1ecdc l\u00ean\u201d m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 r\u1ed3i l\u1ea1i b\u1ea5t ng\u1edd bi\u1ebfn m\u1ea5t v\u00e0i ng\u00e0y sau \u0111\u00f3. 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