{"id":2622843,"date":"2022-03-11T07:00:46","date_gmt":"2022-03-11T00:00:46","guid":{"rendered":"https:\/\/kill2.mmmaq.com/_res_0\/?p=2622843"},"modified":"2022-07-13T17:34:42","modified_gmt":"2022-07-13T10:34:42","slug":"vi-sao-cac-thuong-hieu-ngung-kinh-doanh-tai-nga","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/vi-sao-cac-thuong-hieu-ngung-kinh-doanh-tai-nga\/","title":{"rendered":"V\u00ec sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang ng\u1eebng kinh doanh t\u1ea1i Nga?"},"content":{"rendered":"
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Chanel l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ng\u1eebng kinh doanh t\u1ea1i Nga. \u1ea2nh: Getty Images\/Harper’s Bazaar M\u1ef9<\/em><\/p><\/div>\n

\u0110\u1ea7u n\u0103m 2022, t\u01b0\u1edfng nh\u01b0 th\u1ebf gi\u1edbi s\u1ebd b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean ph\u1ee5c h\u1ed3i ho\u00e0ng kim h\u1eadu hai n\u0103m \u0111\u1ea1i d\u1ecbch \u2013 nh\u01b0ng r\u1ed3i chi\u1ebfn tranh gi\u1eefa Nga v\u00e0 Ukraine \u0111\u00e1nh tan m\u1ecdi hy v\u1ecdng n\u00e0y. Tr\u01b0\u1edbc t\u00ecnh h\u00ecnh chi\u1ebfn s\u1ef1 h\u1ea1 h\u1ed3i ph\u00e2n gi\u1ea3i, h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh s\u1ebd ng\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Nga.<\/p>\n

Nh\u1eefng \u0111\u01a1n v\u1ecb \u0111\u00ecnh ch\u1ec9 kinh doanh do chi\u1ebfn tranh Nga \u2013 Ukraine<\/h2>\n

Theo Harper’s Bazaar ghi nh\u1eadn<\/a>, c\u00e1c c\u00f4ng ty th\u1eddi trang xa x\u1ec9 bao g\u1ed3m Louis Vuitton, Gucci, Herm\u00e8s, Prada, Chanel… l\u1ea7n l\u01b0\u1ee3t tuy\u00ean b\u1ed1 t\u1ea1m d\u1eebng giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Nga. Tuy nhi\u00ean, d\u00f9 \u0111\u00f3ng c\u1eeda th\u00ec t\u1eadp \u0111o\u00e0n LVMH cho bi\u1ebft s\u1ebd v\u1eabn ti\u1ebfp t\u1ee5c tr\u1ea3 l\u01b0\u01a1ng cho nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd. T\u00ednh \u0111\u1ebfn nay th\u00ec t\u1eadp \u0111o\u00e0n LVMH c\u00f3 \u0111\u1ebfn 120 c\u1eeda h\u00e0ng v\u00e0 3500 nh\u00e2n vi\u00ean t\u1ea1i Nga.<\/p>\n

C\u00e1c c\u00f4ng ty chuy\u00ean kinh doanh h\u00e0ng th\u1eddi trang xa x\u1ec9 qua k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 Net-A-Porter v\u00e0 Farfetch c\u0169ng \u0111\u00e3 ng\u1eebng shipping s\u1ea3n ph\u1ea9m \u0111\u1ebfn Nga.<\/p>\n

T\u1eadp \u0111o\u00e0n Richemont \u0111\u00e3 th\u00f4ng b\u00e1o ng\u1eebng ho\u1ea1t \u0111\u1ed9ng \u1edf Nga v\u00e0o ng\u00e0y 3 th\u00e1ng 3. T\u1eadp \u0111o\u00e0n n\u00e0y s\u1edf h\u1eefu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Cartier, Jaeger-Le Coultre, Montblanc, Piaget, Vacheron Constantin, Van Cleef & Arpels… Tr\u00ean LinkedIn, t\u1eadp \u0111o\u00e0n Richemont cho bi\u1ebft \u0111\u00e3 quy\u00ean g\u00f3p t\u1eeb thi\u1ec7n cho Hi\u1ec7p h\u1ed9i B\u00e1c s\u1ef9 Kh\u00f4ng Bi\u00ean gi\u1edbi (M\u00e9decins Sans Fronti\u00e8res) \u0111\u1ec3 gi\u00fap \u0111\u1ee1 cho c\u00e1c c\u01b0 d\u00e2n t\u1ecb n\u1ea1n ng\u01b0\u1eddi Ukraine.<\/p>\n

Tr\u00ean LinkedIn, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang th\u1ec3 thao nh\u01b0 Nike, Puma, Under Armour c\u0169ng theo ch\u00e2n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 tr\u00ean ra th\u00f4ng b\u00e1o d\u1eebng kinh doanh t\u1ea1i \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y.<\/p>\n

L\u00fd do c\u00e1c h\u00e3ng th\u1eddi trang ng\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Nga<\/h2>\n
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Burberry cho bi\u1ebft ng\u1eebng v\u1eadn h\u00e0nh v\u00ec kh\u00f4ng th\u1ec3 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ebfn Nga. \u1ea2nh: Burberry<\/em><\/p><\/div>\n

M\u1ed9t s\u1ed1 h\u00e3ng th\u1eddi trang mu\u1ed1n ch\u1ee9ng t\u1ecf kh\u00f4ng \u1ee7ng h\u1ed9 chi\u1ebfn tranh khi ng\u1eebng kinh doanh t\u1ea1i Nga<\/strong>. V\u00ed d\u1ee5 nh\u01b0 Adidas.<\/p>\n

Chia s\u1ebb c\u00f9ng Reuters<\/a>, Adidas cho bi\u1ebft s\u1ebd \u0111\u00ecnh ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 500 c\u1eeda h\u00e0ng m\u00e0 c\u1ea3 trang web mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Nga cho \u0111\u1ebfn khi c\u00f3 th\u00f4ng b\u00e1o m\u1edbi. H\u00e3ng th\u1eddi trang n\u00e0y c\u0169ng \u0111\u00e3 d\u1eebng quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi Li\u00ean \u0111o\u00e0n b\u00f3ng \u0111\u00e1 Nga sau khi chi\u1ebfn tranh n\u1ed5 ra. Quy\u1ebft \u0111\u1ecbnh c\u1ee7a Adidas \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o sau khi c\u00e1c li\u00ean \u0111o\u00e0n b\u00f3ng \u0111\u00e1 FIFA v\u00e0 UEFA tuy\u00ean b\u1ed1 c\u1ea5m c\u00e1c \u0111\u1ed9i tuy\u1ec3n Nga kh\u00f4ng \u0111\u01b0\u1ee3c thi \u0111\u1ea5u.<\/p>\n

\u201cV\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t c\u00f4ng ty, ch\u00fang t\u00f4i l\u00ean \u00e1n m\u1ecdi h\u00ecnh th\u1ee9c b\u1ea1o l\u1ef1c. Ch\u00fang t\u00f4i mu\u1ed1n th\u1ec3 hi\u1ec7n s\u1ef1 \u0111o\u00e0n k\u1ebft v\u1edbi nh\u1eefng ng\u01b0\u1eddi k\u00eau g\u1ecdi h\u00f2a b\u00ecnh,\u201d m\u1ed9t ph\u00e1t ng\u00f4n vi\u00ean c\u1ee7a Adidas chia s\u1ebb.<\/p>\n

M\u1ed9t s\u1ed1 \u0111\u01a1n v\u1ecb kh\u00e1c, trong \u0111\u00f3 c\u00f3 Burberry, l\u1ea1i cho bi\u1ebft kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c kinh doanh do kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o v\u1eadn chuy\u1ec3n h\u00e0ng \u0111\u1ebfn Nga<\/strong>, do nhi\u1ec1u c\u00f4ng ty v\u1eadn t\u1ea3i nh\u01b0 Fedex v\u00e0 DHL \u0111\u00e3 ng\u1eebng ho\u1ea1t \u0111\u1ed9ng. C\u00e1c c\u1eeda h\u00e0ng \u0111\u00e3 r\u1ed7ng h\u00e0ng tr\u01b0\u1edbc t\u00ecnh tr\u1ea1ng mua s\u1eafm \u0111i\u00ean cu\u1ed3ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Tr\u01b0\u1edbc khi c\u00e1c c\u1eeda h\u00e0ng xa x\u1ec9 \u0111\u00f3ng c\u1eeda, gi\u1edbi th\u01b0\u1ee3ng l\u01b0u Nga \u0111\u00e3 t\u0103ng c\u01b0\u1eddng mua s\u1eafm c\u00e1c v\u1eadt ph\u1ea9m \u0111\u1eaft gi\u00e1 nh\u01b0 m\u1ed9t c\u00e1ch b\u1ea3o v\u1ec7 kh\u1ed1i l\u01b0\u1ee3ng t\u00e0i s\u1ea3n r\u00f2ng. Tr\u01b0\u1edbc t\u00ecnh tr\u1ea1ng \u0111\u1ed3ng ruble c\u1ee7a Nga m\u1ea5t gi\u00e1 v\u00ec tr\u1eebng ph\u1ea1t kinh t\u1ebf t\u1eeb c\u00e1c qu\u1ed1c gia ph\u01b0\u01a1ng T\u00e2y, trang s\u1ee9c v\u00e0 \u0111\u1ed3ng h\u1ed3 cao c\u1ea5p \u0111\u01b0\u1ee3c xem l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 an to\u00e0n nh\u1ea5t, kh\u00f4ng b\u1ecb m\u1ea5t gi\u00e1 t\u01b0\u01a1ng t\u1ef1.<\/p>\n

Trong khi \u0111\u00f3, nhi\u1ec1u kh\u00e1ch h\u00e0ng trung l\u01b0u l\u1ea1i mong mu\u1ed1n gom g\u00f3p mua \u0111\u01b0\u1ee3c chi\u1ebfc t\u00fai x\u00e1ch y\u00eau th\u00edch tr\u01b0\u1edbc khi n\u00f3 tr\u1edf n\u00ean qu\u00e1 \u0111\u1eaft \u0111\u1ecf, v\u01b0\u1ee3t kh\u1ecfi t\u1ea7m tay. Theo gi\u00e1m \u0111\u1ed1c c\u1eeda h\u00e0ng Gucci t\u1ea1i Trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i Tsum c\u1ee7a Moscow, “L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mua s\u1eafm \u0111\u00e3 t\u0103ng g\u1ea5p 3 (tr\u01b0\u1edbc khi c\u1eeda h\u00e0ng \u0111\u00ecnh ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng). T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft gi\u00e1 s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng, v\u00e0 h\u1ecd mu\u1ed1n mua c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t tr\u01b0\u1edbc khi kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i n\u1eefa”.<\/p>\n

Vi\u1ec7c kinh doanh t\u1ea1i Nga trong th\u1eddi \u0111i\u1ec3m n\u00e0y c\u0169ng kh\u00f4ng c\u00f3 l\u1ee3i v\u1ec1 m\u1eb7t d\u00f2ng ti\u1ec1n.\u00a0<\/strong>Do b\u1ecb tr\u1eebng ph\u1ea1t kinh t\u1ebf, \u0111\u1ed3ng ruble ng\u00e0y c\u00e0ng m\u1ea5t gi\u00e1. Vi\u1ec7c l\u01b0u tr\u1eef \u0111\u1ed3ng ruble trong th\u1eddi gian n\u00e0y kh\u00f4ng c\u00f3 l\u1ee3i. Trong khi \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i kh\u00f4ng th\u1ec3 chuy\u1ec3n l\u01b0\u1ee3ng ti\u1ec1n n\u00e0y ra n\u01b0\u1edbc ngo\u00e0i hay chuy\u1ec3n \u0111\u1ed5i n\u00f3 th\u00e0nh m\u1ed9t th\u1ee9 ti\u1ec1n t\u1ec7 kh\u00e1c, do Nga \u0111\u00e3 b\u1ecb c\u1eaft kh\u1ecfi h\u1ec7 th\u1ed1ng ng\u00e2n h\u00e0ng qu\u1ed1c t\u1ebf.<\/p>\n

Ri\u00eang Uniqlo \u0111i ng\u01b0\u1ee3c d\u00f2ng d\u01b0 lu\u1eadn<\/h2>\n
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Uniqlo s\u1ebd kh\u00f4ng ng\u1eebng kinh doanh t\u1ea1i Nga. \u1ea2nh: Uniqlo<\/em><\/p><\/div>\n

C\u00e1c h\u00e3ng th\u1eddi trang nhanh v\u00e0 th\u1eddi trang trung c\u1ea5p c\u0169ng theo ch\u00e2n c\u00e1c h\u00e3ng th\u1eddi trang xa x\u1ec9 trong vi\u1ec7c ng\u1eebng kinh doanh t\u1ea1i Nga. Tuy nhi\u00ean, c\u00f2n tr\u1ee5 l\u1ea1i \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y l\u1ea1i l\u00e0 Fast Retailing, c\u00f4ng ty Nh\u1eadt B\u1ea3n s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u Uniqlo.<\/p>\n

Ch\u1ed1ng l\u1ea1i s\u1ee9c \u00e9p t\u1eeb c\u00e1c qu\u1ed1c gia ph\u01b0\u01a1ng T\u00e2y, \u00f4ng Tadashi Yanai, T\u1ed5ng gi\u00e1m \u0111\u1ed1c t\u1eadp \u0111o\u00e0n Fast Retailing, cho bi\u1ebft s\u1ebd ti\u1ebfp t\u1ee5c v\u1eadn h\u00e0nh 50 \u0111\u1ecba \u0111i\u1ec3m \u1edf Nga. “Trang ph\u1ee5c l\u00e0 m\u1ed9t ph\u1ea7n c\u1ed1t y\u1ebfu c\u1ee7a cu\u1ed9c s\u1ed1ng. Ng\u01b0\u1eddi Nga c\u0169ng c\u00f3 quy\u1ec1n \u0103n m\u1eb7c v\u00e0 sinh s\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 ch\u00fang ta”.<\/p>\n

Nikkei ghi nh\u1eadn<\/a>, song song v\u1edbi vi\u1ec7c ti\u1ebfp t\u1ee5c kinh doanh t\u1ea1i Nga, Uniqlo c\u0169ng s\u1ebd h\u1ed7 tr\u1ee3 d\u00e2n t\u1ecb n\u1ea1n Ukraine. C\u1ee5 th\u1ec3, h\u00e3ng th\u1eddi trang Nh\u1eadt quy\u00ean g\u00f3p 10 tri\u1ec7u \u0111\u00f4-la M\u1ef9 \u0111\u1ebfn Li\u00ean hi\u1ec7p qu\u1ed1c, v\u00e0 g\u1eedi 200.000 ki\u1ec7n qu\u1ea7n \u00e1o \u0111\u1ebfn c\u00e1c tr\u1ea1i t\u1ecb n\u1ea1n \u1edf Ba Lan th\u00f4ng qua Li\u00ean hi\u1ec7p qu\u1ed1c.<\/p>\n