{"id":2443801,"date":"2018-07-21T07:30:49","date_gmt":"2018-07-21T00:30:49","guid":{"rendered":"https:\/\/kill2.mmmaq.com/_res_0\/?p=2443801"},"modified":"2021-04-11T11:24:20","modified_gmt":"2021-04-11T04:24:20","slug":"tam-thap-ky-dong-hanh-cung-lich-su-cua-dong-ao-polo-lacoste","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/tam-thap-ky-dong-hanh-cung-lich-su-cua-dong-ao-polo-lacoste\/","title":{"rendered":"S\u1ef1 thay \u0111\u1ed5i c\u1ee7a \u00e1o polo “c\u00e1 s\u1ea5u” Lacoste theo d\u00f2ng th\u1eddi gian"},"content":{"rendered":"\"ao-polo-lacoste-hinh-5\"\n

T\u1eeb d\u00f2ng \u00e1o ch\u1ec9 \u0111\u1ec3 t\u00f4n vinh c\u00e1c qu\u00fd \u00f4ng th\u01b0\u1ee3ng c\u1ea5p, nh\u1eefng chi\u1ebfc \u00e1o polo Lacoste ng\u00e0y nay tr\u1edf th\u00e0nh b\u1ea3n h\u00f2a thanh b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 x\u01b0\u1edbng ng\u00e2n, th\u1ec3 hi\u1ec7n s\u1ef1 b\u00ecnh \u0111\u1eb3ng cho m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 tu\u1ed5i.<\/span><\/p>\n

M\u1edbi \u0111\u00e2y, Lacoste ph\u00e1t h\u00e0nh lo\u1ea1t thi\u1ebft k\u1ebf m\u1edbi v\u00e0 c\u00e1c v\u1eadt ph\u1ea9m \u0111\u1ec3 k\u1ef7 ni\u1ec7m 85 n\u0103m th\u00e0nh l\u1eadp. \u0110\u1ed3ng th\u1eddi t\u01b0\u1edfng nh\u1edb Rene Lacoste \u2013\u00a0cha \u0111\u1ebb huy\u1ec1n tho\u1ea1i c\u1ee7a d\u00f2ng \u00e1o c\u1ed5 tr\u1ee5 P<\/span>olo.<\/p>\n

\u201cB\u1ed9 s\u01b0u t\u1eadp gi\u00fap c\u00e1c t\u00edn \u0111\u1ed3 th\u1eddi trang c\u00f3 c\u01a1 h\u1ed9i kh\u00e1m ph\u00e1 th\u00eam nhi\u1ec1u kh\u00eda c\u1ea1nh \u0111\u1eb7c tr\u01b0ng c\u1ee7a Lacoste. K\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i t\u00f4n ch\u1ec9; \u0111\u1ec3 h\u00f2a h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n l\u1ecbch s\u1eed th\u1eddi trang v\u00e0 d\u00f2ng s\u1ef1 ki\u1ec7n c\u1ee7a th\u1eddi \u0111\u1ea1i\u201d. \u0110\u1ea1i di\u1ec7n Lacoste nh\u1ea5n m\u1ea1nh.<\/p>\n

\"ao-polo-lacoste-hinh-1\"

\u00c1o polo Lacoste<\/em> v\u1edbi logo h\u00ecnh c\u00e1 s\u1ea5u kinh \u0111i\u1ec3n<\/p><\/div>\n

Chi\u1ebfc \u00e1o polo Lacoste \u0111\u1ea7u ti\u00ean<\/h2>\n

Quay ng\u01b0\u1ee3c l\u1ea1i nh\u1eefng n\u0103m 1930, nh\u1eb1m t\u1ea1o ra s\u1ea3n ph\u1ea9m mang \u0111\u1eb7c t\u00ednh th\u1ea5m h\u00fat t\u1ed1t; c\u1ea3m gi\u00e1c m\u1eb7c d\u1ec5 ch\u1ecbu, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a v\u1eadn \u0111\u1ed9ng vi\u00ean banh n\u1ec9, Ren\u00e9 Lacoste cho ra \u0111\u1eddi chi\u1ebfc \u00e1o polo L.12.12 v\u1edbi ba m\u00e0u s\u1eafc: n\u00e2u g\u1ed7, xanh nany v\u00e0 \u0111\u1ecf. M\u1eabu \u00e1o c\u00f3 c\u1ed5 ki\u1ec3u m\u1edbi n\u00e0y tr\u1edf th\u00e0nh ti\u1ec1n \u0111\u1ec1 cho cu\u1ed9c c\u00e1ch m\u1ea1ng h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c qu\u00fd \u00f4ng th\u1ec3 thao, l\u1ecbch l\u00e3m v\u00e0 tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng.<\/p>\n

V\u1edbi chi\u1ebfc t\u00fai nh\u1ecf tr\u00ean ng\u1ef1c tr\u00e1i v\u00e0 ph\u1ea7n tay su\u00f4ng d\u00e0i so v\u1edbi d\u00f2ng L.12.12 c\u0169, chi\u1ebfc \u00e1o \u0111\u01b0\u1ee3c m\u1eb7c ph\u1ed5 bi\u1ebfn tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1 London. Chi\u1ebfc \u00e1o \u1ea5y \u0111\u01b0\u1ee3c\u00a0v\u00ed nh\u01b0 m\u1ed9t cu\u1ed9c b\u00f9ng n\u1ed5 v\u00e0o th\u1eddi b\u1ea5y gi\u1edd.<\/p>\n

\"ao-polo-lacoste-hinh-2\"<\/p>\n

Th\u1eadp ni\u00ean 1940 v\u00e0 1950<\/h2>\n

Nh\u1eefng n\u0103m 1940, m\u1eabu \u00e1o \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u1edbi ph\u1ea7n vi\u1ec1n \u1edf th\u00e2n. Ch\u1ea5t li\u1ec7u ch\u00ednh l\u00e0 v\u1ea3i d\u1ec7t kim t\u1ec9 m\u1ec9. T\u1eebng \u0111\u01b0\u1eddng n\u00e9t c\u00f9ng ki\u1ec3u d\u00e1ng sang tr\u1ecdng t\u1ea1o cho ng\u01b0\u1eddi m\u1eb7c c\u1ea3m gi\u00e1c thanh l\u1ecbch. \u0110\u1ed3ng th\u1eddi v\u1eabn \u01b0u ti\u00ean s\u1ef1 tho\u1ea3i m\u00e1i.<\/p>\n

B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p \u00e1o polo v\u00e0 \u00e1o len (sweatshirt), Lacoste cho ra \u0111\u1eddi m\u1eabu trang ph\u1ee5c th\u1ec3 thao c\u1ed5 \u0111i\u1ec3n v\u00e0o nh\u1eefng n\u0103m 1950. \u0110i\u1ec3m nh\u1ea5n c\u1ee7a chi\u1ebfc \u00e1o n\u00e0y ch\u00ednh l\u00e0 vi\u1ec1n k\u00e9p \u1edf c\u1ed5 v\u00e0 k\u1ebft h\u1ee3p ph\u1ea7n l\u00f4ng c\u1eebu th\u00eam \u1edf c\u1ed5 tay \u00e1o.<\/p>\n

\"ao-polo-lacoste-hinh-3\"<\/p>\n

\u00c1o polo Lacoste th\u1eadp ni\u00ean 1960 v\u00e0 1970<\/h2>\n

Sau 30 n\u0103m th\u1ecbnh h\u00e0nh to\u00e0n c\u1ea7u, t\u1eeb n\u0103m 1960;\u00a0Lacoste ch\u1ecdn gam ch\u1ee7 \u0111\u1ea1o l\u00e0 xanh v\u00e0 tr\u1eafng cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Thi\u1ebft k\u1ebf c\u0169ng kh\u00e1c bi\u1ec7t m\u1ea1nh m\u1ebd, ph\u1ea7n c\u1ed5 \u00e1o \u0111i\u1ec3m th\u00eam \u0111\u01b0\u1eddng vi\u1ec1n. \u0110\u1ea7m b\u1ed5 sung thi\u1ebft k\u1ebf c\u00e1ch \u0111i\u1ec7u c\u1ed5 ch\u1eef V h\u1edf l\u01b0ng. M\u1ed9t th\u00e0nh vi\u00ean kh\u00e1c c\u1ee7a gia \u0111\u00ecnh th\u1eddi trang Lacoste, gi\u00e0y v\u1ea3i \u201cRen\u00e9\u201d n\u1ed5i ti\u1ebfng c\u0169ng \u0111\u01b0\u1ee3c cho ra m\u1eaft. Ba phi\u00ean b\u1ea3n Ren\u00e9: xanh navy v\u1edbi \u0111\u01b0\u1eddng vi\u1ec1n m\u00e0u tr\u1eafng; tr\u1eafng s\u1ecdc xanh navy v\u00e0 b\u1ea3n pha hai t\u00f4ng tr\u1eafng – \u0111\u1ecf.<\/p>\n

\"ao-polo-lacoste-hinh-4\"<\/p>\n

N\u0103m 1970, Lacoste b\u1eaft tay v\u1edbi nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf h\u00e0ng \u0111\u1ea7u x\u1ee9 s\u1edf l\u00e3ng m\u1ea1n. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3\u00a0t\u1ea1o n\u00ean nh\u1eefng chi\u1ebfc \u00e1o cho tr\u1ebb em. \u0110\u1ed9i ng\u0169 thi\u1ebft k\u1ebf b\u1ed5 sung th\u00eam danh s\u00e1ch s\u1ea3n ph\u1ea9m m\u1eabu \u00e1o ph\u1ed1i c\u00e1c kh\u1ed1i m\u00e0u \u0111\u1ecf;\u00a0tr\u1eafng v\u00e0 v\u00e1y polo m\u00e0u xanh.<\/p>\n

\n

\u0110\u00e1nh d\u1ea5u n\u1eeda th\u1ebf k\u1ef7 khai s\u00e1ng th\u1ebf gi\u1edbi v\u1edbi \u00e1o polo<\/em>, nh\u00e0 m\u1ed1t Ph\u00e1p ra quy\u1ebft \u0111\u1ecbnh \u0111\u00ednh th\u00eam chi ti\u1ebft trang tr\u00ed xanh v\u00e0 tr\u1eafng \u1edf c\u1ea7u vai v\u00e0 c\u1ed5 \u00e1o.<\/em><\/span><\/p>\n<\/blockquote>\n

\u0110\u1ed1i v\u1edbi trang ph\u1ee5c n\u1eef, chi\u1ebfc v\u00e1y polo m\u00e0u tr\u1eafng \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt v\u1edbi \u0111\u01b0\u1eddng vi\u1ec1n \u1edf c\u1ed5 v\u00e0 tay \u00e1o. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 th\u1eaft l\u01b0ng thun \u0111\u1ec3 t\u0103ng ph\u1ea7n n\u1eef t\u00ednh. L\u00fac n\u00e0y, \u00e1o polo \u0111\u00e3 c\u00f3 th\u00eam m\u00e0u xanh navy, xanh l\u00e1 v\u00e0 v\u00e0ng nh\u1ea1t. Hai m\u1eabu thi\u1ebft k\u1ebf n\u00e0y c\u0169ng c\u00f3 phi\u00ean b\u1ea3n d\u00e0nh cho tr\u1ebb em.<\/p>\n\"ao-polo-lacoste-hinh-6\"\n

H\u01b0\u1edfng \u1ee9ng theo xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a th\u1eadp ni\u00ean 1990; Lacoste cho gi\u1edbi m\u1ed9 \u0111i\u1ec7u th\u1eddi trang \u1ee9ng d\u1ee5ng th\u1ea5y s\u1ee9c s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng ngh\u1ec9 c\u1ee7a h\u1ecd. M\u1ed9t b\u1ea3n thi\u1ebft k\u1ebf to\u00e0n di\u1ec7n \u0111\u01b0\u1ee3c khai sinh, ch\u00ednh th\u1ee9c \u0111\u1ecbnh danh giai \u0111o\u1ea1n m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

V\u1edbi l\u1ed1i thi\u1ebft k\u1ebf th\u00eam m\u1ed9t \u0111\u01b0\u1eddng k\u1ebb, ph\u1ea3n \u00e1nh s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n gi\u1eefa m\u00e0u tr\u1eafng v\u00e0 nh\u1eefng m\u00e0u n\u1ed5i nh\u01b0 xanh d\u01b0\u01a1ng, xanh l\u00e1 v\u00e0 \u0111\u1ecf. Ki\u1ec3u d\u00e1ng kh\u1ed1i m\u00e0u n\u00e0y v\u1edbi logo Lacoste c\u1ed5 \u0111i\u1ec3nc \u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u00ean ba ph\u1ee5 ki\u1ec7n. \u0110\u00f3 l\u00e0\u00a0ba l\u00f4, ba l\u00f4 th\u1ee7y th\u1ee7 v\u00e0 t\u00fai \u0111eo \u1edf h\u00f4ng.<\/p>\n

\u00c1o Polo Lacoste n\u0103m 2000<\/h2>\n

\u1ede th\u1eddi \u0111i\u1ec3m chuy\u1ec3n giao sang thi\u00ean ni\u00ean k\u1ef7 m\u1edbi; m\u1ecdi v\u1eadn \u0111\u1ed9ng trong l\u00e0ng th\u1eddi trang \u0111\u1ec1u xoay quanh chi\u1ebfc c\u1ea7u n\u1ed1i \u0111\u1ebfn t\u01b0\u01a1ng lai. Kh\u00f4ng n\u1eb1m ngo\u00e0i quy lu\u1eadt, chi\u1ebfc \u00e1o polo n\u0103m 2000 \u0111\u01b0\u1ee3c ra m\u1eaft. Phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i, t\u1ed1i gi\u1ea3n v\u1edbi \u0111\u01b0\u1eddng g\u1ea5p kh\u00fac m\u00e0u xanh ho\u1eb7c m\u00e0u \u0111en \u0111\u1eadm tr\u00ean n\u1ec1n \u00e1o tr\u1eafng.<\/p>\n

\"ao-polo-lacoste-hinh-7\"<\/p>\n

Trong b\u1ed9 s\u01b0u t\u1eadp k\u1ef7 ni\u1ec7m t\u00e1m th\u1eadp k\u1ef7 ra \u0111\u1eddi, h\u00e3ng tr\u00ecnh l\u00e0ng t\u00e1m m\u1eabu \u00e1o unisex, ba m\u1eabu v\u00e1y, m\u1ed9t \u0111\u00f4i gi\u00e0y v\u00e0 ba chi\u1ebfc t\u00fai x\u00e1ch. Nh\u1eefng s\u1ea3n ph\u1ea9m mang m\u00e0u s\u1eafc \u0111\u01b0\u01a1ng \u0111\u1ea1i n\u00e0y l\u1ea5y c\u1ea3m h\u1ee9ng Xu\u00e2n H\u00e8 2018; th\u1ed5i l\u00e0n gi\u00f3 m\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u Lacoste huy\u1ec1n tho\u1ea1i.<\/p>\n

B\u1ed9 s\u01b0u t\u1eadp k\u1ef7 l\u00e0 minh ch\u1ee9ng cho \u00fd ni\u1ec7m: th\u1eddi trang c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng chuy\u1ebfn t\u00e0u. Ch\u00fang \u0111\u1ebfn v\u00e0 \u0111i, nh\u01b0ng phong c\u00e1ch v\u1eabn l\u00e0 tr\u1ea1m ga v\u1eefng ch\u1ea3i,\u00a0b\u1ec1n b\u1ec9 v\u1edbi th\u1eddi gian. Nh\u01b0 chi\u1ebfc \u00e1o polo L.12.12, \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi Ren\u00e9 Lacoste v\u00e0o n\u0103m 1933. Th\u01b0\u01a1ng hi\u1ec7u\u00a0v\u1eabn s\u1eb5n s\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn c\u1ed9t m\u1ed1c 100 n\u0103m.<\/p>\n

T\u1ea1p ch\u00ed th\u1eddi trang Harper’s Bazaar Vi\u1ec7t Nam<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u0103m 2018 – c\u1ed9t m\u1ed1c 85 n\u0103m ph\u00e1t tri\u1ec3n, nh\u00e0 m\u1ed1t Ph\u00e1p kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang. Lacoste tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh t\u01b0\u1ee3ng c\u1ee7a n\u1ec1n v\u0103n h\u00f3a \u0111\u01b0\u01a1ng \u0111\u1ea1i n\u01b0\u1edbc Ph\u00e1p n\u00f3i ri\u00eang v\u00e0 ch\u00e2u \u00c2u n\u00f3i chung<\/p>\n","protected":false},"author":46,"featured_media":2443802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[58953,93429,116695],"acf":[],"yoast_head":"\nS\u1ef1 thay \u0111\u1ed5i c\u1ee7a \u00e1o polo "c\u00e1 s\u1ea5u" Lacoste theo d\u00f2ng th\u1eddi gian<\/title>\n<meta name=\"description\" content=\"Lacoste ph\u00e1t h\u00e0nh lo\u1ea1t thi\u1ebft k\u1ebf m\u1edbi k\u1ef7 ni\u1ec7m 85 n\u0103m th\u00e0nh l\u1eadp. \u0110\u1ed3ng th\u1eddi t\u01b0\u1edfng nh\u1edb Rene Lacoste \u2013 cha \u0111\u1ebb huy\u1ec1n tho\u1ea1i c\u1ee7a d\u00f2ng \u00e1o Polo Lacoste\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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