{"id":2243111,"date":"2021-04-09T08:00:45","date_gmt":"2021-04-09T01:00:45","guid":{"rendered":"https:\/\/kill2.mmmaq.com/_res_0\/?p=2243111"},"modified":"2021-04-10T10:25:08","modified_gmt":"2021-04-10T03:25:08","slug":"12-dieu-co-ban-chua-biet-ve-thuong-hieu-hermes","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/12-dieu-co-ban-chua-biet-ve-thuong-hieu-hermes\/","title":{"rendered":"11 \u0111i\u1ec1u c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Herm\u00e8s"},"content":{"rendered":"

\"hermes-petith\"<\/span><\/p>\n

1. C\u00e1i t\u00ean Herm\u00e8s…<\/h3>\n

…b\u1eaft ngu\u1ed3n t\u1eeb t\u00ean c\u1ee7a m\u1ed9t v\u1ecb th\u1ea7n Hy L\u1ea1p l\u00e0 ng\u01b0\u1eddi chuy\u00ean \u0111\u01b0a, truy\u1ec1n tin c\u1ee7a \u0111\u1ec9nh Olympus v\u00e0 b\u1ea3o h\u1ed9 cho du l\u1ecbch, th\u01b0\u01a1ng nghi\u1ec7p.<\/p>\n

2. Kh\u1edfi ngu\u1ed3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Ph\u00e1p…<\/h3>\n

…l\u00e0 m\u1ed9t x\u01b0\u1edfng chuy\u00ean s\u1ea3n xu\u1ea5t y\u00ean c\u01b0\u01a1ng ng\u1ef1a cho gi\u1edbi qu\u00fd t\u1ed9c Ch\u00e2u \u00c2u do Thierry Herm\u00e8s th\u00e0nh l\u1eadp v\u00e0 \u0111\u00e3 t\u1ed3n t\u1ea1i h\u01a1n 177 n\u0103m. M\u00e3i \u0111\u1ebfn th\u1ebf k\u1ef7 20 th\u00ec th\u01b0\u01a1ng hi\u1ec7u m\u1edbi chuy\u1ec3n m\u00ecnh sang thi\u1ebft k\u1ebf th\u1eddi trang v\u00e0 t\u00fai x\u00e1ch.<\/p>\n\"\"\n

2. Logo c\u1ee7a h\u00e3ng…<\/h3>\n

…\u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 gi\u1edbi thi\u1ec7u r\u1ed9ng r\u00e3i v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 1950, l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb nh\u1eefng b\u1ee9c tranh th\u1ea1ch b\u1ea3n c\u1ee7a h\u1ecda s\u1ef9 Alfred de Dreux.<\/p>\n

Logo c\u00f3 h\u00ecnh ng\u1ef1a k\u00e9o xe gi\u1ea3i th\u00edch ngu\u1ed3n g\u1ed1c khi\u00eam t\u1ed1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111i l\u00ean t\u1eeb vi\u1ec7c s\u1ea3n xu\u1ea5t y\u00ean ng\u1ef1a. M\u00e0u cam tr\u00ean logo th\u1ec3 hi\u1ec7n phong c\u00e1ch \u0111\u1eb7c tr\u01b0ng v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng ch\u1ea5t li\u1ec7u th\u1eadt, \u00edt pha tr\u1ed9n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n

4. L\u00e0 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u1edbi c\u00f4ng ngh\u1ec7 nhanh ch\u00f3ng…<\/h3>\n

…khi l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u0111\u1ea7u ti\u00ean \u0111\u01b0a v\u00e0o ho\u1ea1t \u0111\u1ed9ng website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o n\u0103m 2001. B\u00e2y gi\u1edd, b\u1ea1n c\u00f3 th\u1ec3 mua \u0111a ph\u1ea7n t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m c\u1ee7a Herm\u00e8s qua m\u1ea1ng, ngo\u1ea1i tr\u1eeb c\u00e1c m\u1eabu t\u00fai \u0111\u01b0\u1ee3c kh\u00e1t khao nh\u1ea5t c\u1ee7a h\u00e3ng: Kelly, Birkin v\u00e0 Constance.<\/p>\n

5. C\u1eeda h\u00e0ng Herm\u00e8s \u1edf Paris, tr\u00ean \u0111\u01b0\u1eddng Rue de S\u00e8vres…<\/h3>\n

…kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 c\u1eeda h\u00e0ng th\u1eddi trang. B\u00ean trong c\u00f3 m\u1ed9t ti\u1ec7m caf\u00e9 v\u00e0 nh\u00e0 s\u00e1ch b\u00ean trong. \u0110\u1ed3ng th\u1eddi c\u00f3 atelier thu\u1ed9c d\u1ef1 \u00e1n \u201cPetit h\u201d. \u0110\u00e2y l\u00e0 d\u1ef1 \u00e1n \u201ct\u00e1i sinh\u201d nh\u1eefng nguy\u00ean li\u1ec7u c\u00f2n th\u1eeba ra khi s\u1ea3n xu\u1ea5t nh\u1eefng chi\u1ebfc t\u00fai Herm\u00e8s \u2013 ch\u1ee7 y\u1ebfu l\u00e0 da th\u1eadt \u2013 t\u1eadn d\u1ee5ng ch\u00fang \u0111\u1ec3 l\u00e0m n\u00ean nh\u1eefng thi\u1ebft k\u1ebf m\u1edbi \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u0169ng gi\u00e1 tr\u1ecb kh\u00f4ng k\u00e9m v\u00ec \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb c\u00f9ng nh\u1eefng nguy\u00ean li\u1ec7u c\u1ee7a nh\u1eefng chi\u1ebfc t\u00fai Herm\u00e8s \u0111\u1eaft gi\u00e1. \u00dd t\u01b0\u1edfng n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb b\u00e0 Pascale Mussard, ng\u01b0\u1eddi ch\u00e1u \u0111\u1eddi th\u1ee9 6 c\u1ee7a gia t\u1ed9c Herm\u00e8s.<\/p>\n

\"\"

Ngh\u1ec7 nh\u00e2n l\u00e0m vi\u1ec7c t\u1ea1i atelier Petit h. \u1ea2nh: Park & Cube<\/em><\/p><\/div>\n

6. Th\u01b0\u01a1ng hi\u1ec7u “bi\u1ebft co bi\u1ebft d\u00e3n”<\/h3>\n

D\u00f2ng t\u00fai Kelly v\u00e0 Birkin<\/a><\/strong><\/span><\/span> c\u1ee7a h\u00e0ng, v\u1ed1n ban \u0111\u1ea7u c\u00f3 c\u00e1i t\u00ean kh\u00e1c. M\u00e3i v\u1ec1 sau, do \u0111\u01b0\u1ee3c c\u00e1c huy\u1ec1n tho\u1ea1i m\u00e0n b\u1ea1c Grace Kelly v\u00e0 Jane Birkin \u01b0a th\u00edch, m\u00e0 c\u00e1c m\u1eabu t\u00fai n\u00e0y m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u00ean. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng, h\u00e3ng hi\u1ec3u r\u00f5 s\u1ee9c m\u1ea1nh c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c ng\u00f4i sao, v\u00e0 kh\u00f4ng ng\u1ea7n ng\u1ea1i thay \u0111\u1ed5i cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

M\u1ed9t chi\u1ebfc t\u00fai x\u00e1ch c\u00f3 th\u1ec3 m\u1ea5t 18 \u0111\u1ebfn 24 gi\u1edd c\u00f4ng th\u1ef1rc hi\u1ec7n. Ch\u1ea5t li\u1ec7u da \u0111\u1ec3 l\u00e0m t\u00fai \u0111\u01b0\u1ee3c nh\u1eadp t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. \u0110\u1ec3 mua \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc t\u00fai Kelly hay Birkin c\u1ee7a Herm\u00e8s, kh\u00e1ch h\u00e0ng ph\u1ea3i ch\u1edd t\u1eeb s\u00e1u th\u00e1ng \u0111\u1ebfn m\u1ed9t n\u0103m m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfc t\u00fai y\u00eau th\u00edch c\u1ee7a m\u00ecnh. V\u00ec th\u1ebf gi\u00e1 c\u1ee7a nh\u1eefng chi\u1ebfc t\u00fai x\u00e1ch n\u00e0y c\u0169ng r\u1ea5t cao.<\/p>\n\"\"\n

7. V\u00ec sao th\u01b0\u01a1ng hi\u1ec7u Ph\u00e1p c\u00f3 h\u1ed9p \u0111\u1ef1ng m\u00e0u cam?<\/h3>\n

Ban \u0111\u1ea7u, h\u00e3ng d\u00f9ng h\u1ed9p c\u00f3 m\u00e0u kem v\u1edbi \u0111\u01b0\u1eddng vi\u1ec1n m\u1ea1 v\u00e0ng, sau \u0111\u00f3 l\u00e0 m\u00e0u v\u00e0ng m\u00f9 t\u1ea1t vi\u1ec1n n\u00e2u.<\/p>\n

Tuy nhi\u00ean, sau Th\u1ebf chi\u1ebfn II, ch\u1ea5t li\u1ec7u n\u00e0y b\u1ecb khan hi\u1ebfm, thi\u1ebfu h\u1ee5t. Th\u1ebf l\u00e0 Herm\u00e8s ph\u1ea3i \u0111\u1ed5i sang ch\u1ea5t li\u1ec7u m\u00e0u cam. Cu\u1ed1i c\u00f9ng, ch\u00ednh m\u00e0u cam r\u1ef1c r\u1ee1, ch\u00f3i l\u1ecdi l\u1ea1i gi\u00fap nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1eeb xa.<\/p>\n

N\u0103m 1994, chi\u1ebfc h\u1ed9p m\u00e0u cam \u0111\u00e3 mang v\u1ec1 cho Herm\u00e8s gi\u1ea3i Packaging Oscar (m\u1ed9t gi\u1ea3i th\u01b0\u1edfng d\u00e0nh cho thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m). Ng\u00e0y nay ki\u1ec3u h\u1ed9p n\u00e0y c\u00f3 188 k\u00edch th\u01b0\u1edbc kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ef1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Herm\u00e8s.<\/p>\n

\"hermes-orangeboxes\"<\/span><\/a><\/span><\/p>\n

8. Nh\u1eefng chi\u1ebfc kh\u0103n l\u1ee5a vu\u00f4ng Herm\u00e8s Carr\u00e9<\/h3>\n

Nh\u1eefng chi\u1ebfc kh\u0103n cho\u00e0ng c\u1ee7a Herm\u00e8s \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t d\u01b0\u1edbi m\u1ed9t quy tr\u00ecnh r\u1ea5t ch\u1eb7t ch\u1ebd. T\u1eeb vi\u1ec7c nh\u1eadp l\u1ee5a th\u00f4 c\u1ee7a Trung Qu\u1ed1c, quay th\u00e0nh s\u1ee3i, d\u1ec7t th\u00e0nh v\u1ea3i cho \u0111\u1ebfn kh\u00e2u thi\u1ebft k\u1ebf kh\u0103n. Kh\u0103n qu\u00e0ng c\u1ed5 c\u1ee7a Herm\u00e8s thu\u1edf ban \u0111\u1ea7u c\u00f3 k\u00edch c\u1ee1 90 x 90cm, n\u1eb7ng kho\u1ea3ng 65g v\u00e0 \u0111\u01b0\u1ee3c d\u1ec7t t\u1eeb l\u1ee5a t\u01a1 t\u1eb1m.<\/p>\n

\u01af\u1edbc t\u00ednh, \u0111\u1ed9 d\u00e0i c\u1ee7a nh\u1eefng s\u1ee3i ch\u1ec9 c\u1ea7n \u0111\u1ec3 l\u00e0m n\u00ean 1.000 chi\u1ebfc kh\u0103n l\u1ee5a Herm\u00e8s b\u1eb1ng kho\u1ea3ng c\u00e1ch gi\u1eefa Tr\u00e1i \u0111\u1ea5t \u0111\u1ebfn M\u1eb7t tr\u0103ng.<\/p>\n

M\u1ed7i n\u0103m c\u00f4ng ty cho ra \u0111\u1eddi hai b\u1ed9 s\u01b0u t\u1eadp kh\u0103n l\u1ee5a v\u1edbi s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f3 h\u1ea1n v\u00e0 hai b\u1ed9 s\u01b0u t\u1eadp kh\u0103n l\u1ee5a pha cashmere. K\u1ec3 t\u1eeb n\u0103m 1937 \u0111\u1ebfn nay, Herm\u00e8s \u0111\u00e3 s\u1ea3n xu\u1ea5t ra h\u01a1n 25.000 thi\u1ebft k\u1ebf \u0111\u1eb7c tr\u01b0ng, thi\u1ebft k\u1ebf h\u00ecnh ng\u1ef1a \u0111\u1eb7c bi\u1ec7t r\u1ea5t n\u1ed5i ti\u1ebfng v\u00e0 ph\u1ed5 bi\u1ebfn.<\/p>\n

V\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 1970, h\u01a1n 1,1 tri\u1ec7u chi\u1ebfc kh\u0103n \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n ra tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Ng\u00e0y nay c\u1ee9 25 gi\u00e2y th\u00ec \u0111\u00e2u \u0111\u00f3 tr\u00ean th\u1ebf gi\u1edbi s\u1ebd c\u00f3 m\u1ed9t chi\u1ebfc kh\u0103n Herm\u00e8s \u0111\u01b0\u1ee3c b\u00e1n \u0111i.<\/p>\n

9. C\u1ea3m h\u1ee9ng v\u00e0 k\u1ef9 thu\u1eadt in kh\u0103n l\u1ee5a Herm\u00e8s<\/h3>\n

C\u00e1c m\u1eabu kh\u0103n Herm\u00e8s<\/a><\/span> <\/strong>c\u00f3 trung b\u00ecnh 27 m\u00e0u kh\u00e1c nhau. M\u1ed7i m\u1ed9t m\u00e0u s\u1eafc \u0111\u01b0\u1ee3c in ri\u00eang bi\u1ec7t v\u00e0 t\u1ed1n h\u01a1n m\u1ed9t th\u00e1ng ch\u1edd kh\u00f4 r\u1ed3i m\u1edbi in m\u00e0u k\u1ebf ti\u1ebfp. \bM\u00e9p kh\u0103n lu\u00f4n \u0111\u01b0\u1ee3c vi\u1ec1n b\u1eb1ng tay.<\/span><\/p>\n

\u00dd t\u01b0\u1edfng thi\u1ebft k\u1ebf kh\u0103n \u0111\u1ebfn t\u1eeb c\u00e1c ngh\u1ec7 s\u1ef9 kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi, t\u1eeb Ba Lan, Nh\u1eadt B\u1ea3n hay th\u1eadm ch\u00ed l\u00e0 t\u1eeb m\u1ed9t ph\u00f2ng ph\u00e2n lo\u1ea1i th\u01b0 \u1edf Texas, M\u1ef9.<\/p>\n

\"Hermes-scarf\"<\/span><\/span><\/p>\n

10. Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o hi\u1ec7n t\u1ea1i…<\/h3>\n

…l\u00e0 Pierre-Alexis Dumas<\/strong><\/span><\/a><\/span>, ng\u01b0\u1eddi th\u1eeba k\u1ebf \u0111\u1eddi th\u1ee9 6 c\u1ee7a gia t\u1ed9c Herm\u00e8s. Pierre kh\u00f4ng ph\u1ea3i d\u1ec5 d\u00e0ng m\u00e0 \u0111\u01b0\u1ee3c trao cho ch\u1ee9c v\u1ecb n\u00e0y. Theo l\u1eddi k\u1ec3 c\u1ee7a Pierre, \u00f4ng \u0111\u00e3 ph\u1ea3i ph\u1ea5n \u0111\u1ea5u r\u1ea5t nhi\u1ec1u v\u00e0 ch\u1ee9ng t\u1ecf th\u1ef1c l\u1ef1c cho cha \u00f4ng \u2013 ng\u00e0i Jean-Louis Dumas, c\u1ef1u ch\u1ee7 t\u1ecbch c\u1ee7a Herm\u00e8s, th\u1ea5y \u0111\u01b0\u1ee3c \u00f4ng l\u00e0 ng\u01b0\u1eddi x\u1ee9ng \u0111\u00e1ng \u0111\u1ea3m nh\u1eadn tr\u1ecdng tr\u00e1ch n\u00e0y.<\/span><\/p>\n

N\u0103m 2008 Pierre-Alexis Dumas th\u00e0nh l\u1eadp Qu\u1ef9 Fondation D’Enterprise Herm\u00e8s nh\u1eb1m h\u1ed7 tr\u1ee3 v\u00e0 ph\u00e1t tri\u1ec3n ng\u00e0nh th\u1ee7 c\u00f4ng truy\u1ec1n th\u1ed1ng, nh\u1eefng c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn s\u00e1ng t\u1ea1o ngh\u1ec7 thu\u1eadt th\u00f4ng qua gi\u00e1o d\u1ee5c v\u00e0 \u0111\u00e0o t\u1ea1o, \u0111\u1ed3ng th\u1eddi quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n

11. D\u00f2ng m\u1ef9 ph\u1ea9m Herm\u00e8s…<\/h3>\n

…\u0111\u01b0\u1ee3c ch\u1ebf t\u00e1c n\u1ed9i b\u1ed9 ho\u00e0n to\u00e0n, ch\u1ee9 kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u00ean ngo\u00e0i gia c\u00f4ng b\u1edfi m\u1ed9t \u0111\u1ed1i t\u00e1c th\u1ee9 ba. Herm\u00e8s \u0111\u00e3 m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u1ea7u t\u01b0 cho d\u00f2ng m\u1ef9 ph\u1ea9m, tr\u01b0\u1edbc khi tung ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u00e1c m\u1ef9 ph\u1ea9m c\u1ee7a Herm\u00e8s c\u0169ng \u0111\u01b0\u1ee3c \u01b0\u1edbp h\u01b0\u01a1ng \u0111\u1ed9c quy\u1ec1n c\u1ee7a h\u00e3ng, \u0111\u1ebfn t\u1eeb “c\u00e1i m\u0169i” s\u00e1ng ch\u1ebf n\u00ean nh\u1eefng d\u00f2ng n\u01b0\u1edbc hoa c\u1ee7a Herm\u00e8s, b\u00e0 Christine Nagel.<\/p>\n

>>> Xem th\u00eam: HERM\u00c8S M\u1ede R\u1ed8NG D\u00d2NG M\u1ef8 PH\u1ea8M TRANG \u0110I\u1ec2M V\u1edaI PH\u1ea4N M\u00c1 H\u1ed2NG, SON GI\u00d3<\/a><\/span><\/h4>\n

T\u1ea1p ch\u00ed th\u1eddi trang Harper’s Bazaar Vi\u1ec7t Nam<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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