{"id":22280,"date":"2020-12-20T09:00:56","date_gmt":"2020-12-20T02:00:56","guid":{"rendered":"https:\/\/kill2.mmmaq.com\/?p=22280"},"modified":"2021-04-06T21:44:34","modified_gmt":"2021-04-06T14:44:34","slug":"hai-mat-cua-suc-manh-tinh-trong-cac-thuong-hieu-gia-dinh","status":"publish","type":"post","link":"https:\/\/kill2.mmmaq.com/_res_0\/hai-mat-cua-suc-manh-tinh-trong-cac-thuong-hieu-gia-dinh\/","title":{"rendered":"S\u1ee9c m\u1ea1nh t\u00ecnh th\u00e2n trong c\u00e1c c\u00f4ng ty gia \u0111\u00ecnh: Con dao hai l\u01b0\u1ee1i"},"content":{"rendered":"
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Missoni \u0111\u1ebfn b\u00e2y gi\u1edd v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng ty gia \u0111\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u \u00dd do ba th\u1ebf h\u1ec7 \u0111i\u1ec1u h\u00e0nh: M\u1eb9 Rosita l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp. Con g\u00e1i Angela l\u00e0 gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o. Ch\u00e1u g\u00e1i Margherita c\u0169ng tham gia thi\u1ebft k\u1ebf th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n.<\/em><\/p><\/div>\n

Theo Barbara Spector, ch\u1ee7 bi\u00ean c\u1ee7a t\u1ea1p ch\u00ed Family Business, c\u00f4ng ty gia \u0111\u00ecnh l\u00e2u \u0111\u1eddi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi l\u00e0 Houshi Onsen \u1edf Komatsu, Nh\u1eadt B\u1ea3n. C\u00f4ng ty n\u00e0y \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 718 do duy nh\u1ea5t m\u1ed9t gia \u0111\u00ecnh qu\u1ea3n l\u00fd qua su\u1ed1t 46 th\u1ebf h\u1ec7. Barbara cho bi\u1ebft: \u201cC\u00e1c c\u00f4ng ty gia \u0111\u00ecnh l\u00e0 tr\u1ee5 c\u1ed9t c\u1ee7a n\u1ec1n kinh t\u1ebf \u1edf h\u1ea7u h\u1ebft m\u1ecdi qu\u1ed1c gia v\u00e0 qu\u1ea3 th\u1eadt, c\u00e1c c\u00f4ng ty gia \u0111\u00ecnh l\u00e2u nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u00e3 t\u1ed3n t\u1ea1i l\u00e2u h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi ch\u00ednh quy\u1ec1n c\u1ee7a qu\u1ed1c gia m\u00e0 n\u00f3 t\u1ed3n t\u1ea1i\u201d.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng theo m\u1ed9t c\u00e1ch th\u1ee9c chuy\u00ean nghi\u1ec7p lu\u00f4n l\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p gia \u0111\u00ecnh. H\u00e3y c\u00f9ng gi\u1ea3i m\u00e3 hai m\u1eb7t c\u1ee7a s\u1ee9c m\u1ea1nh t\u00ecnh th\u00e2n trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i.<\/p>\n

S\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ty gia \u0111\u00ecnh tr\u1ecb<\/strong><\/h2>\n

Trong top 500 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, c\u00f3 h\u01a1n 1\/3 l\u00e0 c\u00f4ng ty theo m\u00f4 h\u00ecnh gia \u0111\u00ecnh tr\u1ecb. Nh\u01b0 Walmart, Toyota, Ford, Peugeot, Samsung, Benetton, Hyundai…<\/p>\n

C\u00f2n t\u1ea1i Vi\u1ec7t Nam, theo kh\u1ea3o s\u00e1t H\u1ed9i \u0111\u1ed3ng Doanh nh\u00e2n gia \u0111\u00ecnh Vi\u1ec7t Nam, 1\/4 GDP c\u1ee7a c\u1ea3 n\u01b0\u1edbc l\u00e0 t\u1eeb kho\u1ea3ng 100 c\u00f4ng ty gia \u0111\u00ecnh l\u1edbn nh\u1ea5t Vi\u1ec7t Nam.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 l\u00e0 t\u1eadp \u0111o\u00e0n Li\u00ean Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (IPPG), s\u1edf h\u1eefu c\u00f4ng ty DAFC v\u00e0 ACFC chuy\u00ean ph\u00e2n ph\u1ed1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang ngo\u1ea1i nh\u1eadp. M\u1ed7i th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh qu\u1ea3n l\u00fd m\u1ed9t nh\u00e1nh ri\u00eang c\u1ee7a \u0111\u1ea1i t\u1eadp \u0111o\u00e0n. N\u1eef doanh nh\u00e2n L\u00ea H\u1ed3ng Th\u1ee7y Ti\u00ean ch\u1ecbu tr\u00e1ch nhi\u1ec7m m\u1ea3ng th\u1eddi trang cao c\u1ea5p. Con trai Louis Nguy\u1ec5n \u0111i\u1ec1u h\u00e0nh nh\u00f3m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea7m trung. Con d\u00e2u T\u0103ng Thanh H\u00e0 l\u00e0 t\u1ed5ng gi\u00e1m \u0111\u1ed1c m\u1ed9t c\u00f4ng ty t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 m\u1ed9t nh\u00e0 h\u00e0ng h\u1ea3i s\u1ea3n, h\u1ed7 tr\u1ee3 ch\u1eb7t ch\u1ebd cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c qu\u1ed1c t\u1ebf kh\u00e1c c\u1ee7a \u201cgia \u0111\u00ecnh h\u00e0ng hi\u1ec7u\u201d n\u00e0y.<\/p>\n

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Hai anh em Louis v\u00e0 Phillip Nguy\u1ec5n b\u00ean rapper Wowy Nguy\u1ec5n t\u1ea1i m\u1ed9t s\u1ef1 ki\u1ec7n c\u1ee7a Nike, th\u01b0\u01a1ng hi\u1ec7u do ACFC ph\u00e2n ph\u1ed1i.<\/em><\/p><\/div>\n

V\u00ec sao c\u00e1c c\u00f4ng ty gia \u0111\u00ecnh \u0111\u00e1ng tin c\u1eady<\/strong><\/h2>\n

C\u00e1c chuy\u00ean gia t\u00e2m l\u00fd kinh t\u1ebf cho r\u1eb1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh mang \u0111\u1ebfn s\u1ef1 tin t\u01b0\u1edfng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00f3 l\u00e0 s\u1ef1 cam k\u1ebft cho th\u00e0nh c\u00f4ng v\u1eefng b\u1ec1n, \u0111\u1ebfn t\u1eeb kinh nghi\u1ec7m gia truy\u1ec1n l\u00e2u \u0111\u1eddi. Nh\u1eefng v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u nh\u01b0 Herm\u00e8s hay th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng Vi\u1ec7t Nam nh\u01b0 b\u00e1nh c\u1ed1m Y\u00ean Ninh, gi\u00f2 ch\u1ea3 \u01af\u1edbc L\u1ec5. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn bi\u1ebft m\u1ea1nh m\u1ebd t\u1eeb kh\u00e1ch h\u00e0ng v\u1edbi ni\u1ec1m tin v\u1eefng ch\u1eafc qua th\u1eddi gian.<\/p>\n

Gi\u00e1o s\u01b0 Harold James c\u1ee7a \u0111\u1ea1i h\u1ecdc Princeton cho bi\u1ebft: \u201cT\u1ea1i sao Wilkin and Sons \u2013 m\u1ed9t c\u00f4ng ty cung \u1ee9ng m\u1ee9t c\u1ee7a Anh \u2013 k\u1ec3 cho b\u1ea1n nghe c\u00e2u chuy\u1ec7n v\u1ec1 nh\u1eefng th\u1ebf h\u1ec7 trong gia \u0111\u00ecnh c\u1ee7a h\u1ecd, c\u00e2u chuy\u1ec7n n\u1eb1m \u1edf m\u1eb7t d\u01b0\u1edbi c\u1ee7a n\u1eafp s\u1ea3n ph\u1ea9m, n\u01a1i m\u00e0 b\u1ea1n ch\u1ec9 th\u1ea5y \u0111\u01b0\u1ee3c khi mua ch\u00fang? \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 c\u00e1ch t\u1ea1o n\u00ean s\u1ef1 tin t\u01b0\u1edfng hay l\u00e0 m\u1ed9t c\u00e1ch b\u1ea3o \u0111\u1ea3m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng\u201d.<\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y, c\u00e1c doanh nghi\u1ec7p non tr\u1ebb ph\u1ea3i ch\u1ee9ng t\u1ecf th\u00e0nh c\u00f4ng qua hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 l\u1ee3i nhu\u1eadn. C\u00f2n trong doanh nghi\u1ec7p gia \u0111\u00ecnh h\u1ecd n\u00f3i v\u1ec1 t\u00ecnh y\u00eau, v\u1ec1 truy\u1ec1n th\u1ed1ng v\u00e0 b\u1ec1 d\u00e0y l\u1ecbch s\u1eed. S\u1ee9c m\u1ea1nh t\u00ecnh th\u00e2n t\u1ea1o ra s\u1ef1 t\u1eadn t\u00e2m \u0111\u1ec3 h\u1ecd l\u00e0m ra s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n, v\u00ec s\u1ef1 ph\u1ed3n vinh c\u1ee7a gia \u0111\u00ecnh.<\/p>\n

\u0110\u1ed1i m\u1eb7t v\u1edbi qu\u1ea3n l\u00fd hi\u1ec7n \u0111\u1ea1i<\/h2>\n

Nh\u1eefng t\u1eadp \u0111o\u00e0n gia \u0111\u00ecnh l\u1edbn \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng c\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb t\u01b0 t\u01b0\u1edfng \u0111\u1eb7c bi\u1ec7t trong m\u00f4 h\u00ecnh kinh doanh gia \u0111\u00ecnh. Tuy nhi\u00ean, th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng nh\u1ea5t thi\u1ebft ch\u1ec9 trung th\u00e0nh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng.<\/p>\n

Francis Fukuyama, t\u00e1c gi\u1ea3 quy\u1ec3n s\u00e1ch Trust: The Social Virtues and the Creation of Prosperity<\/em> nh\u1eadn th\u1ea5y \u1edf M\u1ef9, \u0110\u1ee9c v\u00e0 Nh\u1eadt B\u1ea3n, c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd chuy\u00ean nghi\u1ec7p ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. \u00d4ng cho r\u1eb1ng c\u00e1c n\u1ec1n v\u0103n h\u00f3a n\u00e0y c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u00f2i h\u1ecfi c\u1ea7n ph\u1ea3i ph\u00e1 v\u1ee1 ph\u1ea1m vi gia \u0111\u00ecnh v\u00e0 chuy\u1ec3n giao quy\u1ec1n s\u1edf h\u1eefu cho c\u00e1c nh\u00f3m kh\u00e1c trong x\u00e3 h\u1ed9i.<\/p>\n

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Gia \u0111\u00ecnh g\u1ed1c H\u00e0n s\u00e1ng l\u1eadp v\u00e0 \u0111i\u1ec1u h\u00e0nh Forever 21 c\u0169ng l\u00e0 l\u00fd do khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u1ee5n b\u1ea1i, ph\u00e1 s\u1ea3n.<\/em><\/p><\/div>\n

M\u1eb7t kh\u00e1c, c\u00e1c c\u00f4ng ty gia \u0111\u00ecnh c\u0169ng ph\u1ea3i g\u00e1nh ch\u1ecbu nh\u1eefng kh\u00f3 kh\u0103n t\u1eeb s\u1ef1 gi\u1edbi h\u1ea1n c\u1ee7a ch\u00ednh h\u1ecd. Th\u00f4ng th\u01b0\u1eddng, nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a c\u00f4ng ty gia \u0111\u00ecnh th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi m\u1ea1nh m\u1ebd, s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 t\u1ea7m nh\u00ecn \u0111\u1eb7c bi\u1ec7t. Nh\u01b0ng \u0111\u1ebfn th\u1ebf h\u1ec7 th\u1ee9 hai ho\u1eb7c th\u1ee9 ba, c\u00e1c c\u00f4ng ty c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 b\u1ecb x\u00e9 th\u00e0nh t\u1eebng m\u1ea3nh b\u1edfi nh\u1eefng xung \u0111\u1ed9t gi\u1eefa nh\u1eefng ng\u01b0\u1eddi trong gia \u0111\u00ecnh xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 b\u1ea5t \u0111\u1ed3ng v\u1ec1 m\u1ee5c ti\u00eau, l\u1ee3i \u00edch c\u00e1 nh\u00e2n v\u00e0 t\u1ea7m nh\u00ecn h\u1ea1n ch\u1ebf. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u00e3 x\u1ea3y ra v\u1edbi Gucci v\u00e0o th\u1eadp ni\u00ean 1980.<\/p>\n

>>> Xem th\u00eam: GI\u00c0Y HORSEBIT LOAFER, PH\u1ee4 KI\u1ec6N \u0110\u00c3 C\u1ee8U L\u1ea0I GUCCI TRONG TH\u1edcI K\u1ef2 \u0110EN T\u1ed0I<\/a><\/span><\/h3>\n

T\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p gia \u0111\u00ecnh cu\u1ed1i c\u00f9ng \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u1ef1c t\u1ebf n\u00e0y. S\u1ef1 kh\u00e1c nhau gi\u1eefa m\u1ed9t doanh nghi\u1ec7p gia \u0111\u00ecnh kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu k\u00e9m c\u1ee7a m\u00ecnh v\u00e0 m\u1ed9t doanh nghi\u1ec7p gia \u0111\u00ecnh bi\u1ebft khai th\u00e1c nh\u1eefng th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh ch\u00ednh l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a vi\u1ec7c c\u1ea3i t\u1ed5 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd.<\/p>\n

V\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n c\u1ee7a t\u00ecnh th\u00e2n<\/strong><\/h2>\n

L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u00e1c t\u1eadp \u0111o\u00e0n gia \u0111\u00ecnh tr\u01b0\u1eddng t\u1ed3n qua nhi\u1ec1u th\u1ebf h\u1ec7?<\/p>\n

Theo Lawrence Chong, CEO c\u1ee7a Consulus, c\u00f4ng ty t\u01b0 v\u1ea5n \u0111\u1ed5i m\u1edbi v\u00e0 chuy\u1ec3n h\u00f3a t\u1ed5 ch\u1ee9c h\u00e0ng \u0111\u1ea7u c\u1ee7a ch\u00e2u \u00c1: \u201cC\u00e1c t\u1eadp \u0111o\u00e0n gia \u0111\u00ecnh c\u1ea7n ph\u1ea3i s\u1eb5n s\u00e0ng m\u1ea1o hi\u1ec3m v\u00e0 s\u00e1ng t\u1ea1o trong khi v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u1ed1n c\u00f3 c\u1ee7a m\u00ecnh.\u201d.<\/p>\n

Khi \u00f4ng ch\u1ee7 c\u00f4ng ty nh\u1ef1a \u0110\u1ea1i \u0110\u1ed3ng Ti\u1ebfn b\u1ecb tai bi\u1ebfn, c\u1eadu con trai c\u1ea3 Tr\u1ecbnh Ch\u00ed C\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ecdn ng\u1ed3i v\u00e0o gh\u1ebf thuy\u1ec1n tr\u01b0\u1edfng. Th\u1ebf h\u1ec7 th\u1ee9 hai c\u1ee7a \u0110\u1ea1i \u0110\u1ed3ng Ti\u1ebfn \u0111\u00e3 b\u1eaft \u0111\u1ea7u trong n\u1ed7i lo l\u1eafng c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi khi \u00e1p d\u1ee5ng m\u1ed9t lo\u1ea1t c\u00e1c gi\u1ea3i ph\u00e1p ng\u01b0\u1ee3c \u0111\u1eddi \u0111\u1ec3 c\u00f9ng c\u00f4ng ty \u201cv\u01b0\u1ee3t b\u00e3o\u201d: Ch\u1ea5p nh\u1eadn hy sinh doanh thu \u0111\u1ec3 v\u1eadn h\u00e0nh l\u1ea1i h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u1ee7a c\u00f4ng ty theo m\u00f4 h\u00ecnh linh ho\u1ea1t h\u01a1n, hi\u1ec7n \u0111\u1ea1i h\u01a1n, n\u1ed7 l\u1ef1c m\u1edf r\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i b\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t.<\/p>\n

Tr\u01b0\u1edbc \u00e1p l\u1ef1c m\u1edf r\u1ed9ng, v\u1ecb thuy\u1ec1n tr\u01b0\u1edfng c\u00f4ng ty v\u1eabn ki\u00ean \u0111\u1ecbnh kh\u00f4ng ch\u1ecdn h\u00ecnh th\u1ee9c m\u1eddi g\u1ecdi v\u1ed1n t\u1eeb b\u00ean ngo\u00e0i: \u201cSau n\u00e0y, \u0111\u1eddi con \u0111\u1eddi ch\u00e1u c\u1ee7a t\u00f4i c\u0169ng ph\u1ea3i t\u00f4n tr\u1ecdng m\u00f4 h\u00ecnh kinh doanh gia \u0111\u00ecnh n\u00e0y, m\u00f4 h\u00ecnh c\u00f4ng ty gia \u0111\u00ecnh chuy\u00ean nghi\u1ec7p\u201d.<\/p>\n

Lawrence Chong c\u0169ng \u0111\u01b0a ra m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean h\u1eefu \u00edch cho m\u00f4 h\u00ecnh c\u00f4ng ty gia \u0111\u00ecnh l\u00e0:<\/p>\n

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  • \u00a0Ph\u00e2n bi\u1ec7t gi\u1eefa quy\u1ec1n s\u1edf h\u1eefu v\u00e0 quy\u1ec1n qu\u1ea3n tr\u1ecb<\/li>\n
  • L\u00ean k\u1ebf ho\u1ea1ch chuy\u1ec3n giao v\u00e0 k\u1ebf th\u1eeba r\u00f5 r\u00e0ng<\/li>\n
  • \u0110\u01b0a v\u00e0o t\u01b0 duy m\u1edbi<\/li>\n
  • Dung h\u00f2a gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 t\u01b0 duy hi\u1ec7n \u0111\u1ea1i.<\/li>\n<\/ul>\n

    B\u00e0i: H\u00e0n Th\u1ee7y
    \nHarper’s Bazaar Vi\u1ec7t Nam<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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